Appian publica los resultados de su estudio \"Business Automation Technologies and the Customer Experience\". El objetivo era conocer mejor las actitudes de los empleados de grandes empresas de Estados Unidos y Europa hacia las tecnolog\u00edas de automatizaci\u00f3n empresarial y la \"humanizaci\u00f3n\" de la relaci\u00f3n con el cliente.<\/p>\n\n\n\n
A la luz de la pandemia del Covid 19, esta cuesti\u00f3n se hace a\u00fan m\u00e1s acuciante para las organizaciones. Las actuales pol\u00edticas de distanciamiento social -que separan a las empresas de sus clientes- ponen de manifiesto la necesidad de aprovechar el potencial de la tecnolog\u00eda para reforzar las relaciones con los clientes. <\/p>\n\n\n\n
La cuesti\u00f3n clave aqu\u00ed es si las tecnolog\u00edas de automatizaci\u00f3n empresarial crean mejores experiencias para los clientes, permitiendo a las empresas anticiparse y satisfacer mejor las necesidades de sus clientes, creando relaciones m\u00e1s s\u00f3lidas con ellos. <\/p>\n\n\n\n
El 82% de los participantes en el estudio coinciden en que las empresas deben centrarse en aumentar el factor humano como parte de la interacci\u00f3n con el cliente. <\/p>\n\n\n\n
Sin embargo, s\u00f3lo cuatro de cada diez encuestados consideran que el modo en que su empresa utiliza la automatizaci\u00f3n ayuda \"en gran medida\" a establecer relaciones m\u00e1s s\u00f3lidas con los clientes.<\/p>","protected":false},"excerpt":{"rendered":"
\"S\u00f3lo hasta cierto punto\", dicen el 65% de los participantes en un estudio de Appian. Las tecnolog\u00edas de automatizaci\u00f3n s\u00f3lo son \"algo eficaces\" a la hora de proporcionar todos los datos necesarios.<\/p>","protected":false},"author":38,"featured_media":67022,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,37729],"tags":[37607,124],"coauthors":[19920],"class_list":["post-67021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-2006","tag-covid","tag-crm","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1156629040-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
\u201eNur bedingt\u201c, sagen 65 Prozent der Teilnehmer einer Appian-Studie. Automatisierungstechnologien seien nur \u201eeinigerma\u00dfen wirksam\u201c, um alle notwendigen Daten zur Verf\u00fcgung zu stellen.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 20-06<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/67021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=67021"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/67021\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/67022"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=67021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=67021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=67021"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=67021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}