El estudio \"Digital Platforms - Maturity and Design Criteria for Successful Digital Business Models\" muestra que las empresas que invierten en la creaci\u00f3n de plataformas digitales pueden crear ventajas competitivas estrat\u00e9gicas a largo plazo, siempre que se centren en la creaci\u00f3n de redes dentro de un ecosistema digital. <\/p>\n\n\n\n
Las empresas de todos los sectores dependen de una s\u00f3lida infraestructura inform\u00e1tica para formar la base de plataformas digitales eficaces. Las caracter\u00edsticas clave son: \"descentralizada, preparada para la nube, altamente conectada y automatizada\". <\/p>\n\n\n\n
Todas las plataformas digitales tienen una caracter\u00edstica central en com\u00fan: conectan infraestructuras, datos, cosas y personas. Seg\u00fan el informe, las 100 principales empresas de Alemania generar\u00e1n alrededor del 20 % de sus ingresos directamente del negocio digital en 2020.<\/p>\n\n\n\n
As\u00ed, el uso de plataformas digitales ofrece a las empresas nuevas oportunidades de marketing e ingresos. Las que interesan a las empresas son las que van de la mano del desarrollo de plataformas digitales -especialmente en tiempos en que las ventas anal\u00f3gicas se estancan y la cuota de las ventas digitales crece cada vez m\u00e1s. <\/p>\n\n\n\n
El requisito previo para ello es construir una econom\u00eda de plataforma en la que varios agentes de una industria se unan digitalmente y est\u00e9n conectados en red entre s\u00ed. El informe recomienda un enfoque ascendente para las empresas que crean plataformas digitales.<\/p>\n\n\n\n
Esto prev\u00e9 el establecimiento de una infraestructura inform\u00e1tica s\u00f3lida y conectada en red a escala mundial como base de la plataforma digital. El uso de tecnolog\u00edas innovadoras como la IA o la computaci\u00f3n cu\u00e1ntica puede contribuir a reforzar a\u00fan m\u00e1s la competitividad en el futuro.<\/p>","protected":false},"excerpt":{"rendered":"
Un estudio de Cloudflight y Equinix examina los criterios de \u00e9xito de las plataformas digitales y muestra enfoques para construir modelos de negocio digitales de \u00e9xito.<\/p>","protected":false},"author":38,"featured_media":67001,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,37729],"tags":[621,601],"coauthors":[19920],"class_list":["post-67000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-2006","tag-cloud-computing","tag-digitalisierung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/06\/shutterstock_1487210270-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
Eine Studie von Cloudflight und Equinix untersucht Erfolgskriterien digitaler Plattformen und zeigt Ans\u00e4tze zum Aufbau erfolgreicher digitaler Gesch\u00e4ftsmodelle auf.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 20-06<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/67000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=67000"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/67000\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/67001"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=67000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=67000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=67000"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=67000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}