Seg\u00fan una encuesta de la asociaci\u00f3n digital Bitkom, ni siquiera una de cada cinco empresas (19%) afirma haber nombrado a un responsable de digitalizaci\u00f3n o CDO. <\/p>\n\n\n\n
Se trata de un ligero aumento con respecto al a\u00f1o anterior (15%), pero las peque\u00f1as empresas en particular siguen siendo muy reacias. <\/p>\n\n\n\n
\"La digitalizaci\u00f3n no es s\u00f3lo una cuesti\u00f3n de software y hardware, sino sobre todo de ideas y estrategias. Una responsabilidad clara y la concentraci\u00f3n de conocimientos t\u00e9cnicos son importantes, especialmente para las medianas empresas\".<\/em><\/p>\n\n\n\n afirma Achim Berg, Presidente de Bitkom. <\/p>\n\n\n\n \"Todos hacen bien en centrarse sistem\u00e1ticamente en la digitalizaci\u00f3n en la actual crisis corona\". <\/em><\/p>\n\n\n\n En cuatro de cada diez casos (43%), las empresas con un responsable de digitalizaci\u00f3n o CDO han situado la funci\u00f3n a nivel directivo o ejecutivo. <\/p>\n\n\n\n Con mayor frecuencia a\u00fan (50%), la funci\u00f3n se estableci\u00f3 en el nivel directamente inferior al consejo de administraci\u00f3n o la direcci\u00f3n. S\u00f3lo en el cinco por ciento de los casos, el CDO forma parte de los mandos intermedios. <\/p>\n\n\n\n \"Es importante que el CDO est\u00e9 dotado de los recursos necesarios y cuente con el respaldo de la direcci\u00f3n. Al CDO no solo se le debe permitir pensar de forma disruptiva, sino tambi\u00e9n ser capaz de actuar.\"<\/em><\/p>\n\n\n\n dice Berg. <\/p>\n\n\n\n \"No basta con dise\u00f1ar conceptos digitales, hay que ponerlos en pr\u00e1ctica\". <\/em><\/p>\n\n\n\n Sin duda, las empresas alemanas siguen rezagadas y necesitan ponerse al d\u00eda, afirma Achim Berg, de Bitkom.<\/p>","protected":false},"excerpt":{"rendered":" La digitalizaci\u00f3n es m\u00e1s importante que nunca y, sin embargo, una encuesta de Bitkom presenta un resultado aleccionador: muy pocas empresas cuentan con un Director Digital.<\/p>","protected":false},"author":38,"featured_media":66563,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[37619],"tags":[35,7885,601],"coauthors":[19920],"class_list":["post-66562","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mag-2005","tag-bitkom","tag-chief-digital-officer","tag-digitalisierung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/05\/shutterstock_1021416607-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":" Digitalisierung ist wichtiger als jemals zuvor, und dennoch pr\u00e4sentiert eine Bitkom-Umfrage ein ern\u00fcchterndes Ergebnis: In den wenigsten Unternehmen gibt es einen Chief Digital Officer.<\/p>\n","category_list_v2":"MAG 20-05<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 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