{"id":65231,"date":"2020-03-23T08:58:00","date_gmt":"2020-03-23T07:58:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=65231"},"modified":"2020-03-20T12:21:52","modified_gmt":"2020-03-20T11:21:52","slug":"la-experiencia-continua-del-cliente-es-prioritaria","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/la-experiencia-continua-del-cliente-es-prioritaria\/","title":{"rendered":"La experiencia coherente del cliente tiene la m\u00e1xima prioridad"},"content":{"rendered":"

\u00bfQu\u00e9 objetivos son prioritarios para las empresas en la gesti\u00f3n de las relaciones con los clientes? \u00bfQu\u00e9 obst\u00e1culos se interponen en la consecuci\u00f3n de los objetivos? \u00bfQu\u00e9 cifras clave utilizan las empresas para medir el \u00e9xito? <\/p>\n\n\n\n

Adito plante\u00f3 estas y otras preguntas en el estudio \"Expectativas de la soluci\u00f3n CRM del ma\u00f1ana\". Se encuest\u00f3 a 188 responsables de la toma de decisiones de los departamentos de gesti\u00f3n, TI, marketing, ventas y servicios de empresas alemanas.<\/p>\n\n\n\n

\"La gesti\u00f3n de la relaci\u00f3n con el cliente es un proceso continuo que influye en el trabajo de cada empleado con contacto con el cliente, as\u00ed como en la estrategia de la empresa.\" <\/em><\/p>\n\n\n\n

\"Experiencia
Alrededor del 73% de los participantes en el estudio consideran que una experiencia de cliente coherente es importante o muy importante. Fuente: Adito<\/figcaption><\/figure>\n\n\n\n

Esta afirmaci\u00f3n recibi\u00f3 el mayor \u00edndice de aprobaci\u00f3n del estudio: el 76% estaba de acuerdo con ella. <\/p>\n\n\n\n

Esto tambi\u00e9n coincide con el hecho de que tres cuartas partes de los participantes en el estudio consideran que el desarrollo continuo de la estrategia CRM es un factor de \u00e9xito importante o muy importante para la gesti\u00f3n de clientes. <\/p>\n\n\n\n

En el estudio tambi\u00e9n se preguntaba por los factores limitantes. La escasez de recursos impidi\u00f3 al 45% implantar el software. El hecho de que el software seleccionado no se ajustara a los procesos de la empresa fren\u00f3 al 33%. Otro 31% se enfrent\u00f3 a limitaciones presupuestarias.<\/p>","protected":false},"excerpt":{"rendered":"

Seg\u00fan un estudio reciente de Adito, los directivos consideran que el desarrollo continuo de la estrategia CRM es un factor de \u00e9xito muy importante.<\/p>","protected":false},"author":38,"featured_media":65234,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,37274],"tags":[124,739,21354],"coauthors":[19920],"class_list":["post-65231","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-2002","tag-crm","tag-customer-experience","tag-cx","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_242226691-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Laut einer aktuellen Studie von Adito betrachten F\u00fchrungskr\u00e4fte die kontinuierliche Weiterentwicklung der CRM-Strategie als sehr wichtigen Erfolgsfaktor.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 20-02<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/65231","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=65231"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/65231\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/65234"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=65231"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=65231"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=65231"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=65231"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}