{"id":65102,"date":"2020-03-31T15:02:00","date_gmt":"2020-03-31T13:02:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=65102"},"modified":"2020-03-20T12:14:32","modified_gmt":"2020-03-20T11:14:32","slug":"la-economia-alemana-continua-a-la-marcha-de-la-digitalizacion","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/la-economia-alemana-continua-a-la-marcha-de-la-digitalizacion\/","title":{"rendered":"La econom\u00eda alemana sigue a la zaga de la digitalizaci\u00f3n"},"content":{"rendered":"

Los l\u00edderes empresariales alemanes se muestran esc\u00e9pticos sobre sus propios \u00e9xitos en digitalizaci\u00f3n. Una clara mayor\u00eda (58%) de los directores generales y miembros de consejos de administraci\u00f3n afirma que su empresa sigue rezagada en materia de digitalizaci\u00f3n. <\/p>\n\n\n\n

El 3% cree incluso que ha perdido el tren. S\u00f3lo una de cada tres empresas se considera pionera en la digitalizaci\u00f3n. Este es el resultado de una encuesta representativa de 502 empresas realizada por la asociaci\u00f3n digital Bitkom. <\/p>\n\n\n\n

Actualmente, s\u00f3lo una de cada tres empresas afirma tener una estrategia digital central para toda la empresa. Casi el mismo n\u00famero ha desarrollado estrategias correspondientes al menos en divisiones individuales de la empresa, pero alrededor de una de cada cuatro empresas sigue sin tener una estrategia digital en absoluto. <\/p>\n\n\n\n

\"no-estrategia-digital\"
Cuanto m\u00e1s peque\u00f1a es la empresa, mayor es la frecuencia con la que los encuestados afirman no tener una estrategia de digitalizaci\u00f3n. Fuente: Bitkom<\/figcaption><\/figure>\n\n\n\n\n\n\n\n

Aqu\u00ed hay una clara diferencia seg\u00fan el tama\u00f1o de la empresa: Mientras que ninguna empresa de m\u00e1s de 2.000 empleados afirma no tener una estrategia digital, el ocho por ciento de las empresas de 100 a 499 y de 500 a 1999 empleados afirman que s\u00ed la tienen. <\/p>\n\n\n\n

Entre las empresas m\u00e1s peque\u00f1as, de entre 20 y 99 empleados, m\u00e1s de una de cada cuatro carece de estrategia.<\/p>","protected":false},"excerpt":{"rendered":"

Conducir de forma anal\u00f3gica significa conducir a la vista, y eso ya no ser\u00e1 suficiente en el futuro. Seg\u00fan Bitkom, las empresas necesitan una estrategia de digitalizaci\u00f3n coherente.<\/p>","protected":false},"author":38,"featured_media":65105,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,37274],"tags":[601,31],"coauthors":[19920],"class_list":["post-65102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-2002","tag-digitalisierung","tag-wirtschaft","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/shutterstock_1109327627-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Analog fahren hei\u00dft auf Sicht fahren, und das wird in Zukunft nicht mehr gen\u00fcgen. Unternehmen brauchen laut Bitkom eine konsequente Digitalisierungsstrategie.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 20-02<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/65102","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=65102"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/65102\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/65105"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=65102"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=65102"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=65102"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=65102"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}