Desde la perspectiva de los actuales responsables de la toma de decisiones empresariales, el futuro es digital. Y todo el mundo se precipita hacia los datos. Pero, \u00bfson realmente los datos lo \u00fanico que hay que descubrir?<\/p>\n
\u00bfNo se trata m\u00e1s bien de informaci\u00f3n como im\u00e1genes, podcasts y v\u00eddeos, que ahora dominan la web, los canales sociales y la comunicaci\u00f3n con los clientes en general?<\/p>\n
Esta es una pregunta fundamental que los responsables de la toma de decisiones en todos los sectores deben plantearse, pero especialmente en el minorista. Hasta ahora, sobre todo en Alemania, el comercio minorista ha sido el maestro de las relaciones con los clientes finales.<\/p>\n
Sin embargo, la digitalizaci\u00f3n est\u00e1 acabando con esta exclusividad y, desde el punto de vista del minorista, desplazando la balanza de poder hacia la competencia en l\u00ednea, as\u00ed como hacia los propios clientes finales.<\/p>\n
Iconos como Amazon han reconocido que los datos por s\u00ed solos no son la base de un buen servicio, un buen asesoramiento y una buena comunicaci\u00f3n con el cliente. Esto requiere la interacci\u00f3n de datos y activos digitales. Las empresas minoristas que sigan centr\u00e1ndose \u00fanicamente en los datos se quedar\u00e1n ciegas de un ojo.<\/p>\n
Para dominar la transformaci\u00f3n digital, las empresas minoristas deben abrir los dos ojos y adentrarse en el pa\u00eds por descubrir.<\/p>\n
En la econom\u00eda digital, la capacidad de gestionar toda la informaci\u00f3n de la empresa sin fisuras ser\u00e1 la diferencia entre ser o no ser.<\/p>","protected":false},"excerpt":{"rendered":"
Los fans ac\u00e9rrimos de Star Trek lo saben: en la sexta pel\u00edcula bajo el mando del capit\u00e1n Kirk, la \"vieja\" tripulaci\u00f3n del Enterprise emprende un viaje a la tierra \"por descubrir\". Por supuesto, esta tierra no es un lugar, sino el futuro.<\/p>","protected":false},"author":38,"featured_media":63513,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[37021,37003],"tags":[623,573,31],"coauthors":[19920],"class_list":["post-63512","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-e-3-special-1912","category-mag-1912","tag-amazon","tag-handel","tag-wirtschaft","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_742373194-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
Eingefleischte Star-Trek-Fans wissen es: Im sechsten Kinofilm unter Captain Kirk macht sich die \u201ealte\u201c Enterprise-Besatzung auf die Reise in das \u201eunentdeckte\u201c Land. Nat\u00fcrlich ist dieses Land kein Ort, sondern die Zukunft.<\/p>\n","category_list_v2":"E-3 Special 1912<\/a>, MAG 19-12<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/63512","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=63512"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/63512\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/63513"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=63512"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=63512"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=63512"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=63512"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}