La soluci\u00f3n integrada de SAP y Phizzle permite a los clubes fusionar los perfiles de usuario de sus aficionados, analizar su comportamiento en l\u00ednea y reaccionar ante \u00e9l en tiempo real.<\/p>\n
Todas las fuentes de datos disponibles est\u00e1n consolidadas para que los registros de datos de los aficionados puedan identificarse claramente. Esta normalizaci\u00f3n proporciona a los clubes una visi\u00f3n completa e informaci\u00f3n detallada sobre cada aficionado para que puedan dirigirse a ellos de forma a\u00fan m\u00e1s personalizada.<\/p>\n
Esto permite a las empresas de los sectores del deporte, los medios de comunicaci\u00f3n y el entretenimiento crear perfiles completos de los aficionados y maximizar as\u00ed los beneficios cuantitativos de diversas fuentes de datos.<\/p>\n
La soluci\u00f3n aprovecha el potencial de Hana. Ofrece herramientas para medidas de marketing personalizadas y gesti\u00f3n de campa\u00f1as, as\u00ed como funciones de agregaci\u00f3n y visualizaci\u00f3n de datos. La soluci\u00f3n tambi\u00e9n permite el an\u00e1lisis de sentimientos en la web y en las redes sociales.<\/p>\n
\"Los aficionados quieren al menos tres cosas: participar, sentirse atendidos y ser reconocidos\"<\/em><\/p>\n explic\u00f3 Frank Wheeler, Vicepresidente Global, Jefe de Desarrollo de Negocio, Medios, Deportes y Entretenimiento de SAP.<\/p>\n \"Al trabajar juntos, ofrecemos a las empresas oportunidades completamente nuevas de contextualizar la informaci\u00f3n y obtener as\u00ed valiosos conocimientos. <\/em><\/p>\n Al facilitar la gesti\u00f3n de grandes cantidades de datos, las empresas pueden ofrecer a los aficionados una experiencia a\u00fan mejor y trabajar de forma mucho m\u00e1s eficiente.\"<\/em><\/p>","protected":false},"excerpt":{"rendered":" SAP y Phizzle anuncian su asociaci\u00f3n estrat\u00e9gica global para la captaci\u00f3n automatizada de fans.<\/p>","protected":false},"author":38,"featured_media":61274,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[6,1551],"tags":[],"coauthors":[19920],"class_list":["post-62007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wirtschaft","category-1551","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",400,155,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-768x297.jpg",768,297,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-100x39.jpg",100,39,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-480x186.jpg",480,186,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-640x248.jpg",640,248,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-720x279.jpg",720,279,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-960x372.jpg",960,372,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",18,7,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",1000,387,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",600,232,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015.jpg",600,232,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2015-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":" SAP und Phizzle geben ihre globale strategische Partnerschaft f\u00fcr die automatisierte Fan-Einbindung bekannt.<\/p>\n","category_list_v2":"Wirtschaft<\/a>, MAG 15-06<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 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