{"id":60986,"date":"2016-04-03T10:26:40","date_gmt":"2016-04-03T08:26:40","guid":{"rendered":"http:\/\/e3mag.com\/?p=60986"},"modified":"2024-01-19T14:53:50","modified_gmt":"2024-01-19T13:53:50","slug":"crm-para-la-transformacion-digital","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/crm-para-la-transformacion-digital\/","title":{"rendered":"CRM para la transformaci\u00f3n digital"},"content":{"rendered":"<p>La plataforma unificada integra contenidos digitales y canales de comunicaci\u00f3n y apoya a los clientes en su transformaci\u00f3n digital. Hybris Digital Documents completa Hybris Digital Assets Management de OpenText, una plataforma de gesti\u00f3n de activos digitales (DAM) omnicanal.<\/p>\n<p>La comunicaci\u00f3n personal con los clientes o partes interesadas es el centro de toda estrategia omnicanal. Para conseguirlo, muchas empresas est\u00e1n trasladando su comunicaci\u00f3n con los clientes a la esfera digital.<\/p>\n<p>El objetivo de OpenText es ofrecer a los clientes una comunicaci\u00f3n proactiva y contextual estrechamente integrada con los datos y procesos de las soluciones Hybris. Tambi\u00e9n se garantizar\u00e1 la integraci\u00f3n con la plataforma Hana para la anal\u00edtica.<\/p>\n<p>Las comunicaciones de CRM, comercio, marketing y facturaci\u00f3n tienen una serie de caracter\u00edsticas rudimentarias, pero suelen carecer de un enfoque centralizado que las integre en todos los canales y aplicaciones.<\/p>\n<p>Hybris Digital Documents tambi\u00e9n est\u00e1 estrechamente interconectada con las Soluciones Hybris. La soluci\u00f3n puede gestionarse \u00edntegramente dentro de la Soluci\u00f3n Hybris y con los datos pertinentes de esta plataforma.<\/p>\n<p>Hybris Digital Documents est\u00e1 integrado en las soluciones SAP Customer Engagement y ayuda a las empresas a generar una amplia gama de variantes de comunicaci\u00f3n individualizadas y espec\u00edficas para cada destinatario.<\/p>\n<p>La nueva soluci\u00f3n de OpenText elimina la necesidad de contar con m\u00faltiples y complejas soluciones independientes. Las empresas obtienen una plataforma unificada que simplifica la comunicaci\u00f3n omnicanal y personaliza la informaci\u00f3n en todos los canales. Esto permite a las organizaciones enviar informaci\u00f3n de forma r\u00e1pida y coherente.<\/p>","protected":false},"excerpt":{"rendered":"<p>OpenText ha anunciado la ampliaci\u00f3n de su acuerdo global de distribuci\u00f3n con SAP. Como parte de la colaboraci\u00f3n, SAP distribuir\u00e1 la soluci\u00f3n Hybris Digital Documents de OpenText.<\/p>","protected":false},"author":38,"featured_media":60767,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,1605],"tags":[124,6171,228,33054],"coauthors":[19920],"class_list":["post-60986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag1604","tag-crm","tag-customer-relationship-management","tag-hybris","tag-opentext","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",400,155,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-768x297.jpg",768,297,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-100x39.jpg",100,39,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-480x186.jpg",480,186,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-640x248.jpg",640,248,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-720x279.jpg",720,279,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-960x372.jpg",960,372,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",18,7,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",1000,387,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",600,232,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016.jpg",600,232,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/07\/2016-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>OpenText hat die Erweiterung seiner weltweiten Reseller-Vereinbarung mit SAP angek\u00fcndigt. Im Rahmen der Zusammenarbeit vertreibt SAP die L\u00f6sung Hybris Digital Documents von OpenText.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/es\/categoria\/escena\/\" rel=\"category tag\">Szene<\/a>, <a href=\"https:\/\/e3mag.com\/es\/categoria\/noticias-sap\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/es\/categoria\/mag1604\/\" rel=\"category tag\">MAG 16-04<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/60986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=60986"}],"version-history":[{"count":1,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/60986\/revisions"}],"predecessor-version":[{"id":138358,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/60986\/revisions\/138358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/60767"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=60986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=60986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=60986"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=60986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}