{"id":54240,"date":"2018-10-23T08:00:30","date_gmt":"2018-10-23T06:00:30","guid":{"rendered":"http:\/\/e3mag.com\/?p=54240"},"modified":"2022-05-01T10:19:23","modified_gmt":"2022-05-01T08:19:23","slug":"bvdw-estudia-la-rv-y-el-ar-mas-que-los-juegos","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/bvdw-studie-vr-und-ar-mehr-als-gaming\/","title":{"rendered":"Estudio del BVDW - RV y RA: m\u00e1s que juegos"},"content":{"rendered":"

Al igual que otras tecnolog\u00edas, la RV y la RA tuvieron sus primeras grandes \u00e1reas de aplicaci\u00f3n en los juegos. Entretanto, las tecnolog\u00edas no solo han madurado significativamente, sino que los escenarios de uso son cada vez m\u00e1s profesionales, especialmente en el \u00e1mbito de la realidad aumentada.<\/p>\n

Uno de cada dos (49%) de los expertos encuestados en un estudio de la Asociaci\u00f3n Alemana de la Industria Digital (BVDW) cree que la RA tiene a\u00fan m\u00e1s potencial que la RV.<\/p>\n

S\u00f3lo el 21% ve m\u00e1s potencial para su empresa en la RV. Para el 30% restante, la relaci\u00f3n entre ambas tecnolog\u00edas est\u00e1 equilibrada.<\/p>\n

\"Mientras que la RV todav\u00eda est\u00e1 muy asociada a ofertas de entretenimiento, la RA ya se ha hecho muy popular, sobre todo en el uso profesional\"<\/em><\/p>\n

explica Maik Herrmann, presidente del grupo de trabajo sobre RV y RA del BVDW.<\/p>\n

\"Pero cada vez est\u00e1 m\u00e1s claro que ambas tecnolog\u00edas desempe\u00f1ar\u00e1n un papel importante en la gran mayor\u00eda de las empresas\".<\/em><\/p>\n

Seg\u00fan el estudio, el presupuesto medio es de s\u00f3lo unos 70.000 euros al a\u00f1o. Maik Herrmann:<\/p>\n

\"La RV y la RA primero tuvieron que demostrar que eran tecnolog\u00edas adecuadas para las empresas, y ahora lo han hecho de forma impresionante. Pronto se pedir\u00e1n aqu\u00ed presupuestos muy diferentes\".<\/em><\/p>\n

\"BVDW_VR_AR_01_cmyk\"
Son relevantes la realidad virtual y la realidad aumentada para tu estrategia corporativa en 2018?<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

La realidad virtual y aumentada son parte integrante de las estrategias empresariales.<\/p>","protected":false},"author":38,"featured_media":54242,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,24724],"tags":[1068,4566,274,1067],"coauthors":[19920],"class_list":["post-54240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1809","tag-ar","tag-bvdw","tag-studie","tag-vr","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/08\/shutterstock_1125650168-Konvertiert-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Virtual und Augmented Reality sind ein fester Bestandteil der Unternehmensstrategien.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 18-09<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/54240","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=54240"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/54240\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/54242"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=54240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=54240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=54240"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=54240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}