Encontrar al personal adecuado y retenerlo a largo plazo es cada vez m\u00e1s un reto importante para muchas empresas. En la \"guerra por los talentos\", los responsables tienen que ingeni\u00e1rselas, y no basta con bonitos anuncios de empleo.<\/p>\n
Se trata m\u00e1s bien de construir una aut\u00e9ntica marca de empleador y vivirla tanto interna como externamente. La conferencia Employer Brand Experience se centrar\u00e1 en las experiencias y aprendizajes de expertos en marca de empleador que ya est\u00e1n trabajando con \u00e9xito en la construcci\u00f3n de una marca de empleador.<\/p>\n
Salvador Viera, por ejemplo, ofrece una visi\u00f3n apasionante de c\u00f3mo Volkswagen est\u00e1 gestionando el cambio de cultura empresarial con m\u00e1s de 600.000 empleados.<\/p>\n
Kristian Gr\u00fcndling presentar\u00e1 una perspectiva interempresarial: el director de la galardonada pel\u00edcula de cine \"La revoluci\u00f3n silenciosa\" hablar\u00e1 sobre el cambio radical y la b\u00fasqueda de sentido en el mundo laboral. Estos y otros 30 casos y sesiones inspiradores figuran en el programa de la Employer Brand Experience, que se celebrar\u00e1 los d\u00edas 15 y 16 de mayo en Hamburgo, en el Schanzenh\u00f6fe (Altes M\u00e4dchen).<\/p>\n
La conferencia se celebrar\u00e1 paralelamente a Zukunft Personal Nord, el principal evento sobre gesti\u00f3n de recursos humanos en el norte de Alemania.<\/p>","protected":false},"excerpt":{"rendered":"
La conferencia Employer Brand Experience, que se celebrar\u00e1 los d\u00edas 15 y 16 de mayo en Hamburgo, mostrar\u00e1 c\u00f3mo posicionarse como empleador atractivo. <\/p>","protected":false},"author":38,"featured_media":43062,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,22044],"tags":[],"coauthors":[19920],"class_list":["post-43011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1805","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_608860169-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
Wie die Positionierung als attraktiver Arbeitgeber gelingen kann, zeigt die Konferenz Employer Brand Experience am 15. und 16. Mai in Hamburg. <\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 18-05<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/43011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=43011"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/43011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/43062"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=43011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=43011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=43011"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=43011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}