{"id":36255,"date":"2018-05-23T08:00:48","date_gmt":"2018-05-23T06:00:48","guid":{"rendered":"http:\/\/e3mag.com\/?p=36255"},"modified":"2022-05-01T09:35:04","modified_gmt":"2022-05-01T07:35:04","slug":"grandes-expectativas-escaso-exito","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/grosse-erwartungen-schleppender-erfolg\/","title":{"rendered":"Digitalizaci\u00f3n: grandes expectativas, \u00e9xito lento"},"content":{"rendered":"<p>Como muestra una encuesta reciente de Horv\u00e1th &amp; Partners, el 60% espera que la transformaci\u00f3n digital aumente las ventas. Hasta ahora, solo la mitad de las empresas han notado aumentos iniciales de la facturaci\u00f3n como consecuencia de la digitalizaci\u00f3n.<\/p>\n<p>Les sigue resultando dif\u00edcil inventar modelos de negocio completamente nuevos basados en las nuevas oportunidades y acceder as\u00ed a nuevos clientes y mercados. Para cumplir las elevadas expectativas, las empresas deben experimentar un cambio cultural y ser m\u00e1s \u00e1giles.<\/p>\n<p>Sin embargo, la digitalizaci\u00f3n est\u00e1 dando sus frutos lentamente en t\u00e9rminos de volumen de negocio: Solo el 52 % de las empresas puede atribuir a la digitalizaci\u00f3n los aumentos iniciales de su facturaci\u00f3n.<\/p>\n<figure id=\"attachment_36258\" aria-describedby=\"caption-attachment-36258\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Horvath_Infografik_Studie_Digital_Value_Wertschoepfung_cmyk.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36258 size-full\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Horvath_Infografik_Studie_Digital_Value_Wertschoepfung_cmyk.jpg\" alt=\"Horvath estudio infogr\u00e1fico creaci\u00f3n de valor digital Cmyk\" width=\"800\" height=\"515\"><\/a><figcaption id=\"caption-attachment-36258\" class=\"wp-caption-text\">Ventajas que los responsables de las empresas esperan del avance de la digitalizaci\u00f3n.<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>La mayor\u00eda de los responsables de la toma de decisiones en la regi\u00f3n germanoparlante esperan aumentos relevantes del volumen de negocio en los pr\u00f3ximos a\u00f1os como consecuencia del avance de la digitalizaci\u00f3n.<\/p>","protected":false},"author":38,"featured_media":36640,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,20118],"tags":[601],"coauthors":[19920],"class_list":["post-36255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1804","tag-digitalisierung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",400,173,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-768x332.jpg",768,332,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-100x43.jpg",100,43,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-480x207.jpg",480,207,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-640x276.jpg",640,276,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-720x311.jpg",720,311,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-960x415.jpg",960,415,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",600,259,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",600,259,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Die Mehrheit der Entscheider im deutschsprachigen Raum erhofft sich f\u00fcr die n\u00e4chsten Jahre relevante Umsatzsteigerungen durch die fortschreitende Digitalisierung.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/es\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/es\/category\/mag-1804\/\" rel=\"category tag\">MAG 18-04<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 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