{"id":35059,"date":"2018-03-09T15:38:40","date_gmt":"2018-03-09T14:38:40","guid":{"rendered":"http:\/\/e3mag.com\/?p=35059"},"modified":"2022-05-01T09:42:37","modified_gmt":"2022-05-01T07:42:37","slug":"plataformas-digitales-que-no-necesitamos","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/plataformas-digitales-que-no-necesitamos\/","title":{"rendered":"\u00bfPlataformas digitales? - No lo sabemos, no necesitamos"},"content":{"rendered":"

Las plataformas digitales generan miles de millones de ingresos y han cambiado radicalmente sectores enteros como la hosteler\u00eda, el comercio minorista o incluso la industria musical y cinematogr\u00e1fica en los \u00faltimos a\u00f1os.<\/p>\n

Pero las empresas alemanas siguen teniendo dificultades con esta evoluci\u00f3n. M\u00e1s de la mitad (54%) de los directores generales y miembros de consejos de administraci\u00f3n de empresas con m\u00e1s de 20 empleados afirman que nunca han o\u00eddo hablar de la econom\u00eda de plataformas, los mercados de plataformas o las plataformas digitales.<\/p>\n

S\u00f3lo cuatro de cada diez encuestados (43%) dicen conocer los t\u00e9rminos. Este es el resultado de una encuesta representativa de 505 empresas de todos los sectores encargada por la asociaci\u00f3n digital Bitkom.<\/p>\n

En comparaci\u00f3n con el a\u00f1o anterior, cuando el 36% de los encuestados conoc\u00eda los t\u00e9rminos y el 62% nunca hab\u00eda o\u00eddo hablar de ellos, se trata s\u00f3lo de una ligera mejora.<\/p>\n

\"Cualquiera que ignore las posibilidades de las plataformas digitales como empresario hoy en d\u00eda est\u00e1 actuando con grave negligencia. Es como los empresarios de antes que hac\u00edan la vista gorda ante la automatizaci\u00f3n o la electrificaci\u00f3n\".<\/p>\n

afirma Achim Berg, Presidente de Bitkom.<\/p>\n

\"Las plataformas digitales se establecer\u00e1n en pr\u00e1cticamente todos los sectores. Las plataformas rompen cadenas de valor que han crecido durante d\u00e9cadas, proporcionan mayor transparencia y crean m\u00e1s competencia. Las empresas deben explorar todas las posibilidades para construir o utilizar este tipo de plataformas.\"<\/p>\n

\"Plataformas<\/a><\/p>","protected":false},"excerpt":{"rendered":"

El 54% de las empresas no est\u00e1n familiarizadas con el t\u00e9rmino econom\u00eda de plataformas. Una de cada tres personas familiarizadas con \u00e9l no considera que las plataformas sean relevantes para su empresa.<\/p>","protected":false},"author":38,"featured_media":36745,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,20719],"tags":[35,966],"coauthors":[19920],"class_list":["post-35059","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1803","tag-bitkom","tag-digital","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",400,169,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-768x324.jpg",768,324,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-100x42.jpg",100,42,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-480x203.jpg",480,203,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-640x270.jpg",640,270,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-720x304.jpg",720,304,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-960x405.jpg",960,405,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",1000,422,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",600,253,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074.jpg",600,253,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_167676074-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

54 Prozent der Unternehmen kennen den Begriff Plattform-\u00d6konomie nicht. Jeder Dritte, der damit etwas anfangen kann, h\u00e4lt Plattformen f\u00fcr sein Unternehmen nicht f\u00fcr relevant.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 18-03<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/35059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=35059"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/35059\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/36745"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=35059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=35059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=35059"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=35059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}