{"id":31956,"date":"2017-12-06T09:33:09","date_gmt":"2017-12-06T08:33:09","guid":{"rendered":"http:\/\/e3mag.com\/?p=31956"},"modified":"2022-05-01T09:24:58","modified_gmt":"2022-05-01T07:24:58","slug":"digitalizacion-sin-principios","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/digitalizacion-sin-principios\/","title":{"rendered":"La digitalizaci\u00f3n rara vez es asunto del jefe"},"content":{"rendered":"

Tres cuartas partes de las empresas (74%) declaran actualmente que disponen de una estrategia para hacer frente a la transformaci\u00f3n digital. Sin embargo, la proporci\u00f3n no ha variado respecto al a\u00f1o anterior.<\/p>\n

Al mismo tiempo, los proyectos de digitalizaci\u00f3n y las innovaciones digitales s\u00f3lo son iniciados por el consejo de administraci\u00f3n o la direcci\u00f3n en el 42% de las empresas, frente al 51% de hace un a\u00f1o.<\/p>\n

En el 86% de las empresas, las iniciativas proceden predominantemente del departamento de TI (2016: 78%). Este es el resultado de una encuesta representativa realizada por Bitkom Research en nombre de Tata Consultancy Services (TCS).<\/p>\n

\"La digitalizaci\u00f3n no solo cambia los procesos empresariales, sino tambi\u00e9n los modelos de negocio. Hoy en d\u00eda, las empresas pueden convertirse en l\u00edderes del mercado minorista sin tener su propio almac\u00e9n, o convertirse en l\u00edderes mundiales en alojamiento nocturno o transporte sin poseer una sola propiedad o veh\u00edculo.\"<\/p>\n

afirma Axel Pols, Director General de Bitkom Research.<\/p>\n

\"Digitalizaci\u00f3n<\/a><\/p>\n

Dudar es arriesgado<\/h3>\n

Kay M\u00fcller-Jones, Directora de Consultor\u00eda e Integraci\u00f3n de Servicios de TCS, subraya:<\/p>\n

\"Los resultados del estudio reflejan la r\u00e1pida digitalizaci\u00f3n de Alemania. Las empresas sienten los efectos disruptivos con mucha m\u00e1s fuerza que hace un a\u00f1o. Quien vacile ahora est\u00e1 arriesgando claramente su cuota de mercado.<\/p>","protected":false},"excerpt":{"rendered":"

La gran mayor\u00eda de las empresas alemanas adoptan un enfoque estrat\u00e9gico de la digitalizaci\u00f3n, pero s\u00f3lo una minor\u00eda le da la m\u00e1xima prioridad.<\/p>","protected":false},"author":38,"featured_media":31957,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,19171],"tags":[35,6166,601,8923,369],"coauthors":[19920],"class_list":["post-31956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1712","tag-bitkom","tag-digitaler-wandel","tag-digitalisierung","tag-digitalisierungsprojekte","tag-it","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560.jpg",1000,453,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560.jpg",400,181,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560-768x348.jpg",768,348,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560.jpg",1000,453,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560-480x217.jpg",480,217,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560-640x290.jpg",640,290,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560-720x326.jpg",720,326,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560-960x435.jpg",960,435,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560.jpg",1000,453,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560.jpg",1000,453,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560.jpg",1000,453,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560.jpg",1000,453,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560.jpg",1000,453,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560.jpg",1000,453,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560.jpg",1000,453,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560.jpg",1000,453,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560.jpg",600,272,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560.jpg",600,272,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/12\/shutterstock_429296560-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Die gro\u00dfe Mehrheit der deutschen Unternehmen geht die Digitalisierung strategisch an, nur eine Minderheit macht das Thema aber zur Chefsache.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 17-12<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/31956","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=31956"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/31956\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/31957"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=31956"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=31956"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=31956"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=31956"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}