{"id":28380,"date":"2017-09-18T08:00:11","date_gmt":"2017-09-18T06:00:11","guid":{"rendered":"http:\/\/e3mag.com\/?p=28380"},"modified":"2024-01-19T14:53:07","modified_gmt":"2024-01-19T13:53:07","slug":"que-estrategia-para-un-mundo-hibrido","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/que-estrategia-para-un-mundo-hibrido\/","title":{"rendered":"\u00bfQu\u00e9 estrategia para un mundo h\u00edbrido?"},"content":{"rendered":"

Bots, inteligencia artificial, modelos basados en datos & Co. encarnan el nuevo mundo digital. \u00bfC\u00f3mo cambia la digitalizaci\u00f3n el marketing, incluso el conjunto de los h\u00e1bitos humanos? \u00bfQu\u00e9 respuestas tienen las empresas a los nuevos comportamientos de comunicaci\u00f3n y consumo de los clientes?<\/p>\n

En el congreso anual de la DSAG en Bremen, las ponencias del tema especial \"Marketing digital\" proporcionar\u00e1n impulsos para el dise\u00f1o y el desarrollo del marketing digital del futuro.<\/p>\n

Marco Lenck inaugurar\u00e1 el congreso anual con su discurso de apertura \"Entre dos mundos - ERP y plataformas digitales\". En su discurso, el CEO de DSAG plantear\u00e1 la cuesti\u00f3n de si SAP tiene la estrategia correcta y la cartera de productos adecuada para que las empresas usuarias est\u00e9n preparadas para los retos de un mundo h\u00edbrido.<\/p>\n

\"Bernd<\/a><\/p>\n

En el contexto de la digitalizaci\u00f3n, tambi\u00e9n esperan soluciones orientadas y que marquen tendencia, as\u00ed como modelos de concesi\u00f3n de licencias flexibles, orientados a los beneficios y escalables, seg\u00fan Lenck.<\/p>\n

Otros ponentes destacados ser\u00e1n Bernd Leukert y Michael Kleinemeier, miembros de la junta directiva de SAP. Como parte de la Digital Leads Summit del segundo d\u00eda, los visitantes pueden esperar tres sesiones interactivas sobre el tema principal de la digitalizaci\u00f3n, con la participaci\u00f3n de miembros de la junta directiva de DSAG, expertos de SAP y otros l\u00edderes de opini\u00f3n de TI.<\/p>","protected":false},"excerpt":{"rendered":"

En el balance del congreso anual se mostrar\u00e1 c\u00f3mo pueden posicionarse correctamente las empresas para aprovechar las ventajas competitivas en la transici\u00f3n al mundo digital y qu\u00e9 pueden aportar a ello la DSAG y SAP.<\/p>","protected":false},"author":38,"featured_media":28382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,16508],"tags":[366,601,273,1209,73,3227,4461,6391],"coauthors":[19920],"class_list":["post-28380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag-1709","tag-bernd-leukert","tag-digitalisierung","tag-dsag","tag-dsag-jahreskongress","tag-erp","tag-marco-lenck","tag-marketing","tag-michael-kleinemeier","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",400,187,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-768x359.jpg",768,359,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-100x47.jpg",100,47,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-480x225.jpg",480,225,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-640x300.jpg",640,300,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-720x337.jpg",720,337,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-960x449.jpg",960,449,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",1000,468,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",600,281,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG.jpg",600,281,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/SAP-DSAG-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Wie sich Unternehmen richtig aufstellen, um Wettbewerbsvorteile im \u00dcbergang zur digitalen Welt zu nutzen, was die DSAG und SAP dazu beitragen m\u00fcssen, wird die Bestandsaufnahme im Rahmen des Jahreskongresses zeigen.<\/p>\n","category_list_v2":"Szene<\/a>, Community Nachrichten<\/a>, MAG 17-09<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/28380","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=28380"}],"version-history":[{"count":1,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/28380\/revisions"}],"predecessor-version":[{"id":138258,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/28380\/revisions\/138258"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/28382"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=28380"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=28380"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=28380"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=28380"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}