Por t\u00e9rmino medio, s\u00f3lo uno de cada siete directores generales es activo en Twitter (14%). Al menos el 41% de los CEO tiene una cuenta en el portal de empleo LinkedIn.<\/p>\n
Estos son los resultados de un estudio realizado por la red internacional de relaciones p\u00fablicas ECCO. Para el estudio, los autores analizaron si los propios miembros de los consejos de administraci\u00f3n son activos en Twitter y tienen perfil en LinkedIn.<\/p>\n
Se analizaron los CEO de las 20 mayores empresas cotizadas de m\u00e1s de 20 pa\u00edses en funci\u00f3n de su capitalizaci\u00f3n burs\u00e1til. En una comparaci\u00f3n internacional, Alemania -junto con Rusia- ocupa el \u00faltimo lugar.<\/p>\n
El \u00fanico CEO activo en Twitter es Bill McDermott, de SAP, con m\u00e1s de 32.000 seguidores. Tambi\u00e9n tiene un perfil en LinkedIn con m\u00e1s de 178.000 seguidores.<\/p>","protected":false},"excerpt":{"rendered":"
Los directores generales de las mayores empresas del mundo tienen poca presencia en los canales de las redes sociales.<\/p>","protected":false},"author":38,"featured_media":28120,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,16508],"tags":[187,17251,236,223],"coauthors":[19920],"class_list":["post-28119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1709","tag-bill-mcdermott","tag-ceo","tag-sap","tag-twitter","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",400,169,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-768x325.jpg",768,325,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-100x42.jpg",100,42,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-480x203.jpg",480,203,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-640x271.jpg",640,271,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-720x305.jpg",720,305,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-960x406.jpg",960,406,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",1000,423,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",600,254,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618.jpg",600,254,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/09\/shutterstock_361520618-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
Vorstandschefs der weltweit gr\u00f6\u00dften Unternehmen sind auf den Social-Media-Kan\u00e4len wenig pr\u00e4sent.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 17-09<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/28119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=28119"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/28119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/28120"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=28119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=28119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=28119"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=28119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}