{"id":27119,"date":"2016-06-01T01:52:12","date_gmt":"2016-05-31T23:52:12","guid":{"rendered":"http:\/\/e3mag.com\/?p=27119"},"modified":"2022-05-01T08:55:05","modified_gmt":"2022-05-01T06:55:05","slug":"red-de-medios-de-comunicacion-en-linea-saps","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/red-de-medios-de-comunicacion-en-linea-saps\/","title":{"rendered":"La red de medios en l\u00ednea de SAP"},"content":{"rendered":"<p>SAP XM pretende simplificar los actualmente complejos y confusos procesos digitales en la compra de medios. La conexi\u00f3n directa de las marcas con el comercio minorista, la inversi\u00f3n publicitaria con el inventario o la facturaci\u00f3n con el cobro de pagos se convertir\u00e1n en componentes centrales del negocio de los medios de comunicaci\u00f3n en el futuro. <a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Red de medios de comunicaci\u00f3n en l\u00ednea Saps\" class=\"aligncenter size-full wp-image-27120\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst.jpg\" alt=\"Wolfgang Faisst\" width=\"910\" height=\"390\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst.jpg 910w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-768x329.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-100x43.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-480x206.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-640x274.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-720x309.jpg 720w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a><\/p>\n<p>Con la interacci\u00f3n sin fisuras de la tecnolog\u00eda publicitaria y la tecnolog\u00eda de marketing, SAP afirma que quiere ayudar a las empresas a alcanzar sus objetivos.<\/p>\n<p>La conexi\u00f3n directa entre anunciantes y editores acorta y simplifica el proceso tradicional de compra de medios.<\/p>","protected":false},"excerpt":{"rendered":"<p>SAP quiere entrar en el mercado de la publicidad digital con la red integrada de medios en l\u00ednea Exchange Media (XM), basada en Hana.<\/p>","protected":false},"author":38,"featured_media":27121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,1608],"tags":[236],"coauthors":[19920],"class_list":["post-27119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag1606","tag-sap","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",400,194,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-768x373.jpg",768,373,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-100x49.jpg",100,49,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-480x233.jpg",480,233,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-640x311.jpg",640,311,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-720x350.jpg",720,350,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-960x467.jpg",960,467,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",18,9,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",600,292,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",600,292,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>SAP will mit dem Hana-basierenden integrierten Online-Media-Netzwerk Exchange Media (XM) im digitalen Werbemarkt mitmischen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/es\/categoria\/noticias-sap\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/es\/categoria\/mag1606\/\" rel=\"category tag\">MAG 16-06<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 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