{"id":26277,"date":"2016-07-01T16:30:49","date_gmt":"2016-07-01T14:30:49","guid":{"rendered":"http:\/\/e3mag.com\/?p=26277"},"modified":"2022-05-01T08:50:47","modified_gmt":"2022-05-01T06:50:47","slug":"digital-immature","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/digital-immature\/","title":{"rendered":"Inmadurez digital"},"content":{"rendered":"<p>Un estudio de la Asociaci\u00f3n Alemana de Econom\u00eda Digital (BVDW) ha analizado la madurez digital de las empresas alemanas. Las empresas se dividieron en cinco niveles de madurez: menos de la mitad de las empresas se encuentran en los dos primeros niveles de madurez.<\/p>\n<p>El resumen de los resultados del estudio puede descargarse gratuitamente. La mayor\u00eda de las empresas encuestadas no est\u00e1n \"maduras\" para la digitalizaci\u00f3n. Una de cada diez empresas se encuentra en la denominada \"fase de reposo\", el nivel de madurez m\u00e1s bajo.<\/p>\n<p>En estas empresas falta una estrategia adaptada o incluso competencias digitales por parte de los empleados. En el nivel de madurez dos, la \"fase inicial\", se encuentra el 15%.<\/p>\n<p>Aunque los primeros proyectos digitales son reconocibles, s\u00f3lo se aplican espor\u00e1dicamente. M\u00e1s de una cuarta parte de las empresas encuestadas se clasifican en la \"fase piloto\", en la que ya se aplican espor\u00e1dicamente estrategias basadas en las primeras experiencias con proyectos digitales.<\/p>\n<p><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Achim-Himmelreich.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Inmadurez digital\" class=\"aligncenter size-full wp-image-26280\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Achim-Himmelreich.jpg\" alt=\"Achim Himmelreich\" width=\"891\" height=\"739\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Achim-Himmelreich.jpg 891w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Achim-Himmelreich-768x637.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Achim-Himmelreich-100x83.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Achim-Himmelreich-480x398.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Achim-Himmelreich-640x531.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Achim-Himmelreich-720x597.jpg 720w\" sizes=\"auto, (max-width: 891px) 100vw, 891px\" \/><\/a><\/p>\n<p>El impulso en este caso procede del nivel directivo, de modo que se creen equipos interfuncionales que desarrollen al menos una conciencia b\u00e1sica de la transformaci\u00f3n digital.<\/p>\n<p>Casi un tercio (32%) de las empresas se encuentra ya en la \"fase de digitalizaci\u00f3n\", lo que corresponde al nivel de madurez cuatro. Aqu\u00ed, el cambio cultural ya es claramente visible; la digitalizaci\u00f3n alcanza a la estrategia de gesti\u00f3n de la empresa, los procesos centrales, los productos y los servicios, y ya produce efectos econ\u00f3micos positivos.<\/p>\n<p>Una de cada seis empresas alcanza el nivel de madurez cinco, el m\u00e1s alto, por lo que se considera \"digitalizada\": La digitalizaci\u00f3n atraviesa todos los procesos, el mundo online est\u00e1 perfectamente encajado con el offline y toda la organizaci\u00f3n est\u00e1 orientada a la implantaci\u00f3n de procesos digitales.<\/p>\n<p><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Chart-Sapan-1707-1.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Inmadurez digital\" class=\"aligncenter size-full wp-image-26282\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Chart-Sapan-1707-1.jpg\" alt=\"Carta Sapan 1707\" width=\"1000\" height=\"622\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Chart-Sapan-1707-1.jpg 1000w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Chart-Sapan-1707-1-768x478.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Chart-Sapan-1707-1-100x62.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Chart-Sapan-1707-1-480x299.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Chart-Sapan-1707-1-640x398.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Chart-Sapan-1707-1-720x448.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/Chart-Sapan-1707-1-960x597.jpg 960w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Las empresas de los sectores del comercio, la producci\u00f3n y la fabricaci\u00f3n no est\u00e1n preparadas para la digitalizaci\u00f3n. <\/p>","protected":false},"author":38,"featured_media":26279,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,1609],"tags":[4566,601],"coauthors":[19920],"class_list":["post-26277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag1607","tag-bvdw","tag-digitalisierung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933.jpg",1000,471,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933.jpg",400,188,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933-768x362.jpg",768,362,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933.jpg",1000,471,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933-100x47.jpg",100,47,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933-480x226.jpg",480,226,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933-640x301.jpg",640,301,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933-720x339.jpg",720,339,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933-960x452.jpg",960,452,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933.jpg",1000,471,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933.jpg",1000,471,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933.jpg",1000,471,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933.jpg",1000,471,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933.jpg",1000,471,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933.jpg",1000,471,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933.jpg",1000,471,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933.jpg",1000,471,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933.jpg",600,283,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933.jpg",600,283,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_520162933-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Unternehmen aus den Bereichen Handel, Produktion und Herstellung sind \u00fcberwiegend nicht f\u00fcr die Digitalisierung ger\u00fcstet. <\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/es\/categoria\/noticias-sap\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/es\/categoria\/mag1607\/\" rel=\"category tag\">MAG 16-07<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/26277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=26277"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/26277\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/26279"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=26277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=26277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=26277"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=26277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}