En la d\u00e9cada de 1990, cuando ni siquiera se hablaba de \"digitalizaci\u00f3n\", el sector del transporte ya introduc\u00eda innovaciones como las siguientes
\nz. Por ejemplo, billetes de avi\u00f3n electr\u00f3nicos.<\/p>\n
Incluso hoy, seg\u00fan un estudio de Horv\u00e1th & Partners, la digitalizaci\u00f3n es uno de los tres temas m\u00e1s importantes para los altos directivos del sector.<\/p>\n
Por tanto, resulta a\u00fan m\u00e1s sorprendente que la mayor\u00eda de estas empresas s\u00f3lo hayan centrado hasta ahora sus proyectos de digitalizaci\u00f3n en la optimizaci\u00f3n a corto plazo de actividades individuales. Como resultado, queda mucho potencial sin utilizar.<\/p>\n
Los resultados del estudio se\u00f1alan cuatro puntos de partida para aprovechar plenamente las oportunidades digitales: acceso directo al cliente, an\u00e1lisis predictivo de datos, automatizaci\u00f3n y trabajo en red.<\/p>\n
Las empresas quieren utilizar la digitalizaci\u00f3n para mejorar en dos direcciones. Por un lado, planean optimizar el cultivo del mercado, por ejemplo personalizando los productos y anticip\u00e1ndose a las necesidades de los clientes con ayuda de an\u00e1lisis predictivos.<\/p>\n
Por otro lado, se supone que los procesos digitalizados aumentan la eficiencia al incrementar la velocidad y la flexibilidad y crear una base mejorada para la toma de decisiones. M\u00e1s del 70% de los encuestados espera que ambos avances supongan un beneficio concreto para su empresa.<\/p>","protected":false},"excerpt":{"rendered":"
Durante mucho tiempo, las empresas de transporte, viajes y log\u00edstica fueron consideradas las pioneras de la digitalizaci\u00f3n. En la actualidad, sin embargo, no se percibe ning\u00fan hilo conductor en el sector.<\/p>","protected":false},"author":38,"featured_media":26220,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,1609],"tags":[145,917,601,988],"coauthors":[19920],"class_list":["post-26219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag1607","tag-automatisierung","tag-datenanalyse","tag-digitalisierung","tag-vernetzung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",400,177,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-768x340.jpg",768,340,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-100x44.jpg",100,44,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-480x213.jpg",480,213,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-640x284.jpg",640,284,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-720x319.jpg",720,319,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-960x425.jpg",960,425,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",1000,443,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",600,266,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137.jpg",600,266,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/07\/shutterstock_568541137-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
Die Transport-, Travel- und Logistikunternehmen galten lange Zeit als Vorreiter der Digitalisierung. Derzeit ist aber kein roter Faden in der Branche erkennbar.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 16-07<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/26219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=26219"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/26219\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/26220"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=26219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=26219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=26219"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=26219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}