La optimizaci\u00f3n de los procesos es prioritaria en el comercio minorista en l\u00ednea. Frente a un panorama de estancamiento de las ventas minoristas, el dinamismo de la industria en l\u00ednea no cesa.<\/p>\n
En su conferencia de prensa anual de 2016, la asociaci\u00f3n del sector bevh volvi\u00f3 a informar de un crecimiento de las ventas de alrededor del doce por ciento para el comercio minorista en l\u00ednea alem\u00e1n.<\/p>\n
Como muestra el estudio anual de EHI y Statista, casi la mitad del volumen de ventas, 46 900 millones de euros, correspondi\u00f3 al grupo de cabeza de las 100 mayores empresas de venta por correspondencia en l\u00ednea, cuyo ritmo de crecimiento se sit\u00faa una vez m\u00e1s varios puntos porcentuales por encima de la media del sector.<\/p>\n
\"El comercio electr\u00f3nico alem\u00e1n muestra as\u00ed un grado de profesionalizaci\u00f3n cada vez mayor, que es necesario abordar\"<\/em><\/p>\n explica Petra Seebauer, Directora General de Euroexpo y responsable de TradeWorld.<\/p>\n Paralelamente, la omnicanalidad -dirigirse a los clientes de forma hol\u00edstica a trav\u00e9s de todos los canales de venta y comunicaci\u00f3n- se ha convertido en la nueva norma del comercio minorista.<\/p>\n Servicios como Click & Collect y las devoluciones en tienda de pedidos en l\u00ednea est\u00e1n a la vanguardia.<\/p>\n Pero las funciones omnicanal, como la visualizaci\u00f3n de la disponibilidad en l\u00ednea y las opciones de pedido en la tienda, tambi\u00e9n son cada vez m\u00e1s demandadas por los clientes, que operan cada vez m\u00e1s a trav\u00e9s de distintos canales.<\/p>","protected":false},"excerpt":{"rendered":" Con su exposici\u00f3n y sus foros pr\u00e1cticos, TradeWorld 2017 ofrece una importante ayuda de orientaci\u00f3n para todos aquellos que quieran desempe\u00f1ar un papel destacado en el comercio digital.<\/p>","protected":false},"author":38,"featured_media":15159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,6386],"tags":[4802,1064,4796],"coauthors":[19920],"class_list":["post-15128","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag-1703","tag-omnichannel","tag-onlinehandel","tag-tradeworld","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",400,187,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-768x359.jpg",768,359,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-100x47.jpg",100,47,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-480x224.jpg",480,224,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-640x299.jpg",640,299,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-720x336.jpg",720,336,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-960x448.jpg",960,448,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",1000,467,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",600,280,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959.jpg",600,280,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/shutterstock_599082959-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":" Mit ihrer Ausstellung und praxisnahen Foren bietet die TradeWorld 2017 eine wichtige Orientierungshilfe, f\u00fcr alle, die im digitalen Handel vorne mitspielen wollen.<\/p>\n","category_list_v2":"Szene<\/a>, Community Nachrichten<\/a>, MAG 17-03<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 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