La situaci\u00f3n econ\u00f3mica sigue siendo tensa para los directores generales de las empresas alemanas: S\u00f3lo tres de cada cuatro directivos (77%) conf\u00edan en las perspectivas de crecimiento de su empresa en los pr\u00f3ximos tres a\u00f1os, frente al 80% en 2023 e incluso el 90% en 2022. El 74% se siente cada vez m\u00e1s presionado para garantizar el crecimiento a largo plazo de sus empresas.<\/p>\n\n\n\n
As\u00ed lo demuestra el informe KPMG CEO Outlook de este a\u00f1o, en el que han participado m\u00e1s de 1.300 CEO de todo el mundo y m\u00e1s de 120 CEO de empresas alemanas. La IA generativa es a la vez un reto y una esperanza: el 54% de los CEO alemanes considera que mantener el ritmo tecnol\u00f3gico es el mayor reto, por delante del incierto entorno econ\u00f3mico (52%) y de hacer frente a la complejidad geopol\u00edtica (39%). El estudio tambi\u00e9n muestra que los CEO de las empresas alemanas se centran principalmente en la IA generativa y no esperan en absoluto que el auge de la IA llegue a su fin.<\/p>\n\n\n\n
Consideran que la implantaci\u00f3n satisfactoria de la IA generativa es el motor de crecimiento m\u00e1s importante (16%), seguido de una mayor digitalizaci\u00f3n de la empresa (15%). En consecuencia, el 58% da prioridad a la IA generativa como inversi\u00f3n principal, incluso en un entorno dif\u00edcil. Esto va acompa\u00f1ado de expectativas de rentabilidad: Por ejemplo, el 26% de los CEO espera obtener el correspondiente retorno de la inversi\u00f3n en un plazo de uno a tres a\u00f1os, y el 58% en un plazo de tres a cinco a\u00f1os.<\/p>\n\n\n\n
Sin embargo, los altos directivos tambi\u00e9n ven obst\u00e1culos a la implantaci\u00f3n. S\u00f3lo el 39% afirma que su empresa dispone ya de la base de datos necesaria, mientras que s\u00f3lo el 38% cuenta con las competencias adecuadas dentro de la organizaci\u00f3n. El 66% de ellos se\u00f1ala el uso \u00e9ticamente correcto de la IA como uno de los mayores retos.<\/p>\n\n\n\n
kpmg.com\/es<\/a><\/p>","protected":false},"excerpt":{"rendered":" Los CEO alemanes bajan cada vez m\u00e1s las expectativas de crecimiento de su propia empresa. La IA generativa se considera el motor de crecimiento m\u00e1s importante, con obst\u00e1culos para su implantaci\u00f3n.<\/p>","protected":false},"author":2368,"featured_media":146959,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,44040],"tags":[],"coauthors":[39720],"class_list":["post-146946","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-24-11","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-150x150.png",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-400x180.png",400,180,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-768x346.png",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-100x45.png",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-480x216.png",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-640x288.png",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-720x324.png",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-960x432.png",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-18x8.png",18,8,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983.png",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-600x270.png",600,270,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-600x450.png",600,450,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-24x24.png",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-48x48.png",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-96x96.png",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-150x150.png",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2024\/11\/shutterstock_1800752983-300x300.png",300,300,true]},"post_excerpt_stackable_v2":" Deutsche CEOs bewerten die Wachstumserwartungen f\u00fcr das eigene Unternehmen zunehmend r\u00fcckl\u00e4ufig. 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