{"id":116758,"date":"2022-09-09T08:00:00","date_gmt":"2022-09-09T06:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=116758"},"modified":"2022-08-04T10:11:38","modified_gmt":"2022-08-04T08:11:38","slug":"gestion-de-la-experiencia","status":"publish","type":"post","link":"https:\/\/e3mag.com\/es\/gestion-de-la-experiencia\/","title":{"rendered":"Gesti\u00f3n de la experiencia"},"content":{"rendered":"

Signavio ha desarrollado una estrategia de cinco pasos para la transformaci\u00f3n hol\u00edstica de los procesos empresariales.<\/p>\n\n\n\n

  1. Crear un an\u00e1lisis objetivo\/real: Antes de que las empresas puedan incorporar la informaci\u00f3n procedente de la gesti\u00f3n de la experiencia a la optimizaci\u00f3n de sus procesos, es necesario realizar un inventario. Una vez hecho esto, debe definirse un estado objetivo.<\/li>
  2. Comprender a las partes interesadas: La optimizaci\u00f3n de procesos seg\u00fan el modelo tradicional ignora por completo los deseos y la experiencia de clientes y empleados. Para implicarlos en la transformaci\u00f3n de sus procesos, las empresas necesitan informaci\u00f3n que puedan extraer, por ejemplo, de encuestas. Tambi\u00e9n deber\u00edan tener en cuenta el Net Promoter Score (NPS).<\/li>
  3. Identificar los puntos de contacto m\u00e1s importantes: Por ejemplo, es esencial saber exactamente d\u00f3nde entran en contacto los clientes con el proceso interno: s\u00f3lo as\u00ed se pueden identificar los puntos de contacto m\u00e1s importantes. Los llamados customer journey maps ayudan a identificar las distintas dependencias entre el proceso interno y la experiencia externa.<\/li>
  4. Definir y aplicar medidas: La identificaci\u00f3n de los puntos del proceso va seguida de su definici\u00f3n y aplicaci\u00f3n. Las empresas no deben olvidar hacer part\u00edcipes a todos los empleados de este paso potencialmente perturbador.<\/li>
  5. Evaluar la transformaci\u00f3n del proceso: La transformaci\u00f3n de procesos empresariales nunca es cosa de una sola vez, porque los cambios en el proceso tambi\u00e9n pueden seguir sin tener \u00e9xito. Por lo tanto, es esencial llevar a cabo nuevas evaluaciones para la optimizaci\u00f3n de los procesos empresariales incluso despu\u00e9s de la transformaci\u00f3n del proceso.
    <\/li><\/ol>","protected":false},"excerpt":{"rendered":"

    La optimizaci\u00f3n en t\u00e9rminos de factores como el coste, la eficacia y la agilidad ya s\u00f3lo es una base s\u00f3lida para la optimizaci\u00f3n completa de los procesos de principio a fin.<\/p>","protected":false},"author":38,"featured_media":116759,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[5,40957],"tags":[37547,111,40960,14876,236],"coauthors":[19920],"class_list":["post-116758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-it-management","category-mag-22-07","tag-experience-management","tag-infrastruktur","tag-mag-22-07","tag-prozessoptimierung","tag-sap","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo.jpg",1000,520,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo.jpg",400,208,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo-768x399.jpg",768,399,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo.jpg",1000,520,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo-100x52.jpg",100,52,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo-480x250.jpg",480,250,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo-640x333.jpg",640,333,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo-720x374.jpg",720,374,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo-960x499.jpg",960,499,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo.jpg",1000,520,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo.jpg",1000,520,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo.jpg",1000,520,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo.jpg",1000,520,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo.jpg",1000,520,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo.jpg",18,9,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo.jpg",1000,520,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo.jpg",1000,520,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo.jpg",1000,520,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo.jpg",600,312,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo.jpg",600,312,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/08\/shutterstock_2080661035_Photon_photo-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

    Die Optimierung im Hinblick auf Faktoren wie Kosten, Effizienz und Agilit\u00e4t ist nur noch eine solide Basis f\u00fcr eine vollst\u00e4ndige Ende-zu-Ende-Prozessoptimierung.<\/p>\n","category_list_v2":"IT-Management<\/a>, Mag 22-07<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/116758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=116758"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/116758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/116759"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=116758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=116758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=116758"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=116758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}