Aunque el uso de la anal\u00edtica avanzada se ha centrado durante mucho tiempo en bancos, aseguradoras y proveedores de servicios financieros, as\u00ed como en grandes empresas con requisitos de mercado muy espec\u00edficos, el abanico de industrias usuarias es ahora mucho m\u00e1s amplio. Sectores como la sanidad, las ciencias de la vida, el comercio minorista, los bienes de consumo y la industria manufacturera figuran desde hace tiempo entre los grupos de demanda m\u00e1s importantes. Los \u00e1mbitos de aplicaci\u00f3n de la anal\u00edtica avanzada son cada vez m\u00e1s diversos. Van desde el an\u00e1lisis predictivo en las compras y la optimizaci\u00f3n de los servicios relacionados con la producci\u00f3n, como el mantenimiento predictivo, hasta la creaci\u00f3n de previsiones de ventas o recomendaciones de ventas espec\u00edficas para cada cliente. <\/p>\n\n\n\n
El objetivo es seguir obteniendo nuevos conocimientos sobre el comportamiento de los clientes y los procesos en las cadenas de valor. Los proveedores de servicios y soluciones est\u00e1n aprovechando la evoluci\u00f3n positiva del mercado y ampliando significativamente su cartera de an\u00e1lisis avanzados. Esta es una de las principales conclusiones de las dos comparativas de proveedores \"ISG Provider Lens Analytics Services for Germany\" e \"ISG Provider Lens Analytics - Platforms and Solutions for Germany\", que acaba de presentar la empresa de consultor\u00eda e investigaci\u00f3n de mercado Information Services Group (ISG). Los estudios analizan la experiencia y las capacidades de implantaci\u00f3n de un total de 37 proveedores que operan en el mercado alem\u00e1n de an\u00e1lisis de datos.<\/p>","protected":false},"excerpt":{"rendered":"
Cada vez son m\u00e1s las empresas usuarias que abandonan las reticencias de a\u00f1os anteriores e invierten en la creaci\u00f3n de soluciones anal\u00edticas avanzadas.<\/p>","protected":false},"author":38,"featured_media":113322,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,40563],"tags":[1022,39413,40583,5207],"coauthors":[19920],"class_list":["post-113320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-22-04","tag-advanced-analytics","tag-isg-one","tag-mag-22-04","tag-sapanoptikum","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2022\/04\/shutterstock_407132119-hand-idea-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"
Mehr und mehr Anwenderunternehmen legen die Zur\u00fcckhaltung fr\u00fcherer Jahre ab und investieren in den Aufbau fortgeschrittener Analytikl\u00f6sungen.<\/p>\n","category_list_v2":"Community Nachrichten<\/a>, Mag 22-04<\/a>","author_info_v2":{"name":"Revista E-3","url":"https:\/\/e3mag.com\/es\/author\/e-3-magazin\/"},"comments_num_v2":"0 comentarios","_links":{"self":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/113320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/comments?post=113320"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/posts\/113320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media\/113322"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/media?parent=113320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/categories?post=113320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/tags?post=113320"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/es\/wp-json\/wp\/v2\/coauthors?post=113320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}