{"id":92670,"date":"2021-06-17T08:00:00","date_gmt":"2021-06-17T06:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=92670"},"modified":"2021-06-24T09:18:09","modified_gmt":"2021-06-24T07:18:09","slug":"reddit-i-dont-like-sap","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/reddit-i-dont-like-sap\/","title":{"rendered":"Reddit: I don't like SAP"},"content":{"rendered":"<p>On the well-known social media portal Reddit can be read <a href=\"https:\/\/www.reddit.com\/r\/SAP\/comments\/o03imz\/i_dont_like_sap\/\" target=\"_blank\" rel=\"noopener\">\"I don't like SAP\"<\/a>. For many, the emotional saying may not be surprising or unfamiliar, yet it's worth taking a closer look. First the facts: For years, there was no dedicated, responsible person for marketing and communications on the SAP Executive Board. <\/p>\n\n\n\n<p>Earlier this year, SAP's Supervisory Board appointed Microsoft executive Julia White to the Executive Board as chief marketing and solutions officer. A few weeks later, the long-time head of corporate communications was replaced by a former Microsoft employee, see&nbsp;<a href=\"https:\/\/news.sap.com\/2021\/06\/sap-names-oliver-roll-chief-communications-officer\/\" target=\"_blank\" rel=\"noopener\">https:\/\/news.sap.com\/2021\/06\/sap-names-oliver-roll-chief-communications-officer\/<\/a><\/p><div id=\"great-3614618944\" class=\"great-fullsize-content-en great-entity-placement\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=3sfeY6CxpaQ\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26_06_24_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_06_24_1200x150.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_06_24_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_06_24_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_06_24_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_06_24_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_06_24_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_06_24_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_06_24_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_06_24_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_06_24_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_06_24_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_06_24_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n\n\n\n<p>Analysis: SAP is an incomparable IT company whose strength comes from a deep understanding of business and organizational processes, not from IT. Or, to paraphrase the Danish philosopher S\u00f8ren Kierkegaard: SAP begins precisely where thinking ends. (Kierkegaard: Faith begins precisely where thinking ends). <\/p>\n\n\n\n<p>SAP is a religion. The high license prices, the complex architecture, the limited infrastructure choices defy any analytical and intellectual evaluation. People don't decide in favor of SAP; men and women jump in. Those who are forced to jump in say: I don't like SAP. There were and are no comforting stories from SAP communications.<\/p>\n\n\n\n<p>SAP is solely responsible for this religious state of affairs, which has been decoupled from the IT world. For many years, \"storytelling\" was forgotten. In its own echo chamber, SAP perceived only itself. SAP's headquarters are not in Silicon Valley, California, but in Walldorf. <\/p>\n\n\n\n<p>Anyone who crosses the street there ends up back at SAP. Now two ex-Microsoft employees could save SAP's storytelling. They will probably approach their tasks very analytically, which already carries the seeds of failure, see Kierkegaard: SAP begins precisely where thinking ends.<\/p>","protected":false},"excerpt":{"rendered":"<p>Auf dem bekannten Social-Media-Portal Reddit ist zu lesen \u201eI don&#8217;t like SAP\u201c. F\u00fcr Viele mag der emotionale Spruch nicht verwunderlich oder unbekannt sein, dennoch lohnt es sich, etwas genauer hinzuschauen. Zuerst die Fakten: Jahrelang gab es keine dedizierte, verantwortliche Person f\u00fcr Marketing und Kommunikation im SAP-Vorstand. Anfang dieses Jahres berief der SAP-Aufsichtsrat die Microsoft Managerin [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":72570,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[27840],"tags":[236],"coauthors":[27825],"class_list":["post-92670","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chefredakteur-blog","tag-sap","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Auf dem bekannten Social-Media-Portal Reddit ist zu lesen \u201eI don&#8217;t like SAP\u201c. F\u00fcr Viele mag der emotionale Spruch nicht verwunderlich oder unbekannt sein, dennoch lohnt es sich, etwas genauer hinzuschauen. Zuerst die Fakten: Jahrelang gab es keine dedizierte, verantwortliche Person f\u00fcr Marketing und Kommunikation im SAP-Vorstand. Anfang dieses Jahres berief der SAP-Aufsichtsrat die Microsoft Managerin Julia White als Chief Marketing und Solutions Officer in den Vorstand. Wenige Wochen sp\u00e4ter wurde die langj\u00e4hrige Leiterin der Unternehmenskommunikation gegen einen ehemaligen Mitarbeiter von Microsoft ausgetauscht, siehe&nbsp;https:\/\/news.sap.com\/2021\/06\/sap-names-oliver-roll-chief-communications-officer\/ Analyse: SAP ist ein unvergleichbares IT-Unternehmen, dessen St\u00e4rke aus einem tiefen Verst\u00e4ndnis von betriebswirtschaftlichen und organisatorischen Prozessen&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/chefredakteur-blog\/\" rel=\"category tag\">Chefredakteur-Blog<\/a>","author_info_v2":{"name":"Peter M. F\u00e4rbinger, E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/peter-m-faerbinger-e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/92670","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=92670"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/92670\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/72570"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=92670"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=92670"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=92670"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=92670"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}