{"id":72623,"date":"2020-10-01T10:32:00","date_gmt":"2020-10-01T08:32:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=72623"},"modified":"2021-03-18T10:39:22","modified_gmt":"2021-03-18T09:39:22","slug":"can-sap-also-crm-2","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/can-sap-also-crm-2\/","title":{"rendered":"Can SAP also do CRM?"},"content":{"rendered":"

SAP's core competencies are ERP and numerous directly related topics. CRM is not one of them. Even e-commerce, which is logically and technically related to ERP, is only on the scene as a result of an acquisition. <\/p>\n\n\n\n

While retail is dying, the e-commerce business is multiplying, but you hardly hear anything about SAP E-Commerce Hybris: Success stories? No such news! Qualtrics is outsourced. Hybris falls into a deep sleep. C\/4 dies, the new CRM with which ex-SAP CEO Bill McDermott wanted to conquer the world or at least outsmart Salesforce. <\/p>

\"Fullsize\"<\/a><\/div>\n\n\n\n

Now SAP CEO Christian Klein is trying with another acquisition: Emarsys, born twenty years ago in Vienna as a newsletter tool, is supposed to save SAP's specialization in customer management after the lost CRM claim. This attempt will also fail! Why? Not because Emarsys is a bad IT tool, but because SAP still does not have the structures in place to sustainably integrate third-party software. The Abap culture does not accept disruptive fire from the sidelines. <\/p>\n\n\n\n

The SAP Cloud Platform is not an open system with a low-code\/no-code option (Mendix aside, but that actually belongs to Siemens). SAP can buy in, but SAP cannot do CRM or e-commerce. Emarsys as good software will only make the situation worse.<\/p>","protected":false},"excerpt":{"rendered":"

No, of course not! SAP has made many acquisitions in this broad field, but failed to pay attention to integration before doing so.<\/p>","protected":false},"author":2,"featured_media":72570,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[27840,38208],"tags":[28324,35728,124,229],"coauthors":[27825],"class_list":["post-72623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-chefredakteur-blog","category-mag-2010","tag-chefredaktion","tag-christian-klein","tag-crm","tag-e-commerce","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/ChefredakteurFin-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Nein, naturgem\u00e4\u00df nicht! SAP hat in diesem weiten Feld viele Zuk\u00e4ufe get\u00e4tigt, aber es verabs\u00e4umt, davor auf die Integration zu achten.<\/p>\n","category_list_v2":"Chefredakteur-Blog<\/a>, MAG 20-10<\/a>","author_info_v2":{"name":"Peter M. F\u00e4rbinger, E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/peter-m-faerbinger-e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/72623","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=72623"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/72623\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/72570"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=72623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=72623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=72623"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=72623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}