{"id":72329,"date":"2021-03-30T09:00:00","date_gmt":"2021-03-30T07:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=72329"},"modified":"2021-03-25T13:51:08","modified_gmt":"2021-03-25T12:51:08","slug":"corona-fire-the-digitization","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/corona-fire-the-digitization\/","title":{"rendered":"Corona fires up digitization"},"content":{"rendered":"<p>The shortage of skilled workers, the fragmentation of customer touchpoints across various online and offline channels, and the cultural shift toward an agile way of working are among the most important obstacles that need to be overcome. Budgets for digitization projects are nevertheless set to rise. <\/p>\n\n\n\n<p>Above all, companies want to add digital services to their existing product range: 88 percent of participants say they are developing digital value-added services such as apps, chatbots or customer care centers on a selective basis. Better integration of analog and digital sales channels is the focus for 83 percent of the study participants.<\/p><div id=\"great-3667059377\" class=\"great-fullsize-content-en\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"337\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk.jpg\" alt=\"210209_Luenendonk_DXS_Studie300dpi_cmyk.jpg\" class=\"wp-image-72330\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk.jpg 1000w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-768x259.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-100x34.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-480x162.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-640x216.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-720x243.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/210209_Luenendonk_DXS_Studie300dpi_cmyk-960x324.jpg 960w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Question: Which of the following strategies is your company pursuing in its digital transformation? Source: L\u00fcnendonk Market Segment Study 2020: The Market for Digital Experience Services<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>In times of Corona, companies are increasingly investing in their digitization. However, they are encountering a number of challenges in the process.<\/p>","protected":false},"author":38,"featured_media":72694,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,38859],"tags":[37740,601,38439],"coauthors":[19920],"class_list":["post-72329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-21-03","tag-covid-19","tag-digitalisierung","tag-luenendonk-2","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2021\/03\/shutterstock1728985195Ormalternative-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Unternehmen investieren in Zeiten von Corona verst\u00e4rkt in ihre Digitalisierung. Sie sto\u00dfen dabei aber auf einige Herausforderungen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/sap-news\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag-21-03\/\" rel=\"category tag\">MAG 21-03<\/a>","author_info_v2":{"name":"E-3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/72329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=72329"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/72329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/72694"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=72329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=72329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=72329"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=72329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}