{"id":67394,"date":"2020-07-30T13:04:21","date_gmt":"2020-07-30T11:04:21","guid":{"rendered":"http:\/\/e3mag.com\/?p=67394"},"modified":"2020-07-30T13:04:41","modified_gmt":"2020-07-30T11:04:41","slug":"sap-and-qualtrics-making-a-virtue-of-necessity","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/sap-and-qualtrics-making-a-virtue-of-necessity\/","title":{"rendered":"SAP And Qualtrics: Making A Virtue Of Necessity?"},"content":{"rendered":"<p>On the evening of its Q2 and half-year earnings call, SAP announced its intent to take Qualtrics public in the U.S. What seems like a complete reversal of its original strategy (under ex-CEO Bill McDermott, SAP was very eager to stop Qualtrics from going public in the first place) took many customers and analysts alike by surprise. <\/p>\n\n\n\n<p>SAP CEO Christian Klein and Qualtrics founder and CEO Ryan Smith were quick to assure skeptics that this really is the best course of action for both companies and that their partnership will flourish under these new conditions. But that wasn't the reason why the spin-out has become necessary, was it? <\/p><div id=\"great-2223567273\" class=\"great-fullsize-content-en\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n\n\n\n<p>Obviously, I'm only guessing (since both companies didn't exactly give a reasoning behind their decision), but I reckon that SAP and Qualtrics are trying to make a virtue of necessity in this case.<\/p>\n\n\n\n<div class=\"wp-block-ugb-button ugb-button-wrapper ugb-ab07712 ugb-button--design-fullwidth ugb-main-block\" id=\"\"><style>.ugb-ab07712 .ugb-button1{background-color:#8c0000}.ugb-ab07712 .ugb-button1 .ugb-button--inner,.ugb-ab07712 .ugb-button1 svg:not(.ugb-custom-icon){color:#ffffff !important}<\/style><div class=\"ugb-inner-block\"><div class=\"ugb-block-content\"><div class=\"ugb-button-container\"><a class=\"ugb-button1 ugb-button ugb-button--size-large\" href=\"https:\/\/e3zine.com\/sap-and-qualtrics-making-a-virtue-of-necessity\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span class=\"ugb-button--inner\"><strong>Read the full story on e3zine.com<\/strong><\/span><\/a><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>SAP intends to take Qualtrics public. When is still up in the air, but we can at least try to guess at the why.<\/p>","protected":false},"author":2,"featured_media":67396,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2],"tags":[],"coauthors":[27825],"class_list":["post-67394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/07\/shutterstock_258188879-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>SAP intends to take Qualtrics public. When is still up in the air, but we can at least try to guess at the why.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/sap-news\/\" rel=\"category tag\">Community Nachrichten<\/a>","author_info_v2":{"name":"Peter M. F\u00e4rbinger, E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/peter-m-faerbinger-e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/67394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=67394"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/67394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/67396"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=67394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=67394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=67394"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=67394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}