{"id":65056,"date":"2020-02-27T10:49:00","date_gmt":"2020-02-27T09:49:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=65056"},"modified":"2025-09-29T11:13:00","modified_gmt":"2025-09-29T09:13:00","slug":"sap-deliver-integration-promises","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/integrationsversprechen-einloesen\/","title":{"rendered":"SAP Must Deliver on Integration Promises"},"content":{"rendered":"<p>Integration has always been SAP\u2019s promise to its customers. In fact, a key reason for the success of R\/3 and all its downstream products is their ability to tightly integrate core modules to support integrated standard processes. That\u2019s why many companies are still opting for an ERP system from SAP. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Integration at ERP level is no longer enough<\/h2>\n\n\n\n<p>However, the situation has changed. Although ERP software plays a central role in corporate IT today and will continue to do so in the future, a number of other topics are coming into focus. Companies are investing in additional solutions for modern personnel management in order to attract, retain and develop talent. Investments are also made in customer experience management software. <\/p><div id=\"great-3671956417\" class=\"great-fullsize-content-en great-entity-placement\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n\n\n\n<p>Today, methods and tools for data analysis are compulsory in almost any digitization project, and more and more artificial intelligence methods such as machine learning are being added. SAP users are also interested in platforms that enable them to create applications that integrate networked devices, machines, and vehicles\u2014the Internet of Things.<\/p>\n\n\n\n<p> s is well known, SAP is now involved in all these solution segments; on the one hand to meet customer demand and on the other hand not to leave the business to the competition. Through acquisitions, the ERP vendor now owns a large number of different systems, including Ariba, SuccessFactors, Hybris and CallidusCloud. And with Qualtrics, SAP bought a whole new category of customer feedback management solutions. Like many other analysts, we do not expect this to stop and expect further acquisitions to follow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"> Much purchased, too little integrated<\/h2>\n\n\n\n<p>There is no question that SAP\u2019s acquisitions are justified. And the solutions find their buyers. Both customers and SAP itself must take into account a dynamic market, customer demand, competition and technological innovation. However, each of the systems acquired by SAP has its own data model, a different technological structure, management functions and user interface. This requires good integration. <\/p>\n\n\n\n<p>So far, SAP has invested more time in acquiring than in harmonizing the different products. But seamlessly connecting the many systems is critical to the long-term success of SAP, its partners and its customers. The reason why SAP\u2019s portfolio has been and continues to be so successful in the market is simple: it offers real advantages over competing products through integration that allows end-to-end process control from the backend to the function-specific processes in sales, marketing, and service. SAP\u2019s own applications for customer experience management and human capital management do not always perform better than their competitors\u2019 offerings. <\/p>\n\n\n\n<p>If the integration effort for the SAP product is not much less than for a competing product, SAP can\u2019t really deliver on its promise to provide everything from a single source. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Standardized end-to-end processes<\/h2>\n\n\n\n<p>SAP praised improvement. Starting with five core processes, including \u201cSource to Pay\u201d and \u201cLead to Cash\u201d, the software company wants to demonstrate that it knows how to interconnect its own and acquired systems to support end-to-end processes. Integration includes synchronizing master data, enabling data exchange between programs, connecting application functions and harmonizing user interfaces. It took a while, however, and it took the criticism of many customers before SAP started to deliver on its integration promise. Now, the devil is in the details: How elegant will the implementation be? How will customers benefit? What will be the effort and cost involved? Time will tell, and we will remain curious.<\/p>","protected":false},"excerpt":{"rendered":"<p>While SAP is busy browsing the racks for new companies to acquire, the integration of the various solutions is falling by the wayside. However, integration is more important than ever if the ERP vendor wants to continue to be a strategic supplier of business software.<\/p>","protected":false},"author":2018,"featured_media":65064,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[37337,7,37274],"tags":[162,739,21354,73,228,105,4253],"coauthors":[37363],"class_list":["post-65056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analyse-kolumne","category-meinung","category-mag-2002","tag-ariba","tag-customer-experience","tag-cx","tag-erp","tag-hybris","tag-integration","tag-successfactors","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2020\/02\/Analyse-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>W\u00e4hrend sich SAP auf Einkaufstour begibt, bleibt die Integration auf der Strecke. Sie ist aber wichtiger denn je, wenn der Anbieter sich auch weiterhin als strategischer Lieferant f\u00fcr Business-Software empfehlen will.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/analyse-kolumne\/\" rel=\"category tag\">Analyse-Kolumne<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/\" rel=\"category tag\">Die Meinung der SAP-Community<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag-2002\/\" rel=\"category tag\">MAG 20-02<\/a>","author_info_v2":{"name":"Frank Niemann, Teknowlogy PAC","url":"https:\/\/e3mag.com\/en\/author\/frank-niemann-teknowlogy\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/65056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/2018"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=65056"}],"version-history":[{"count":2,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/65056\/revisions"}],"predecessor-version":[{"id":155821,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/65056\/revisions\/155821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/65064"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=65056"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=65056"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=65056"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=65056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}