{"id":64733,"date":"2020-01-31T10:00:00","date_gmt":"2020-01-31T09:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=64733"},"modified":"2020-02-07T19:11:59","modified_gmt":"2020-02-07T18:11:59","slug":"how-dead-is-embrace","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/how-dead-is-embrace\/","title":{"rendered":"How dead is Embrace?"},"content":{"rendered":"

The \"Embrace\" program was intended to initiate the way into the clouds of the hyperscalers for existing SAP customers - but it turned out differently than planned: Sustained commitment and thus success are only visible with Microsoft Azure. <\/p>\n\n\n\n

An exclusive agreement between SAP and Microsoft has once again fueled this success story. SAP partners such as Deutsche Telekom also rely extensively on Microsoft Azure (see upcoming E-3 cover story March 2020). As an SAP community member, one wonders: Where are Amazon, Google, Alibaba, Huawei? <\/p>

\"Fullsize\"<\/a><\/div>\n\n\n\n

The current DSAG investment report provides the answer. In addition to the market leader Microsoft, SAP is in second place and AWS in third place - all other Embrace competitors are not even mentioned by name by DSAG. <\/p>\n\n\n\n

What now? The pragmatic answer: With Azure, you are on the safe side and are in an experienced SAP MS partner community. AWS is naturally an interesting price\/performance alternative. <\/p>\n\n\n\n

Google seems to have lost access to the SAP community - signs of life are limited to English-language marketing campaigns. In the interest of productive competition and fair competition, SAP would be well advised to relaunch the Embrace initiative. <\/p>\n\n\n\n

The challenges ahead will be better solved by a joint \"embrace\".<\/p>","protected":false},"excerpt":{"rendered":"

A year ago, SAP unveiled its big hug with hyperscalers Google, Amazon and Microsoft at the 2019 Field Kick-off Meeting in Barcelona and Las Vegas. <\/p>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[27840],"tags":[516,5015,37070,12978,59,236],"coauthors":[27825],"class_list":["post-64733","post","type-post","status-publish","format-standard","hentry","category-chefredakteur-blog","tag-aws","tag-azure","tag-embrace","tag-fkom","tag-microsoft","tag-sap","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","image-100":"","image-480":"","image-640":"","image-720":"","image-960":"","image-1168":"","image-1440":"","image-1920":"","1536x1536":"","2048x2048":"","trp-custom-language-flag":"","bricks_large_16x9":"","bricks_large":"","bricks_large_square":"","bricks_medium":"","bricks_medium_square":"","profile_24":"","profile_48":"","profile_96":"","profile_150":"","profile_300":""},"post_excerpt_stackable_v2":"

Vor einem Jahr pr\u00e4sentierte SAP auf dem Field-Kick-off-Meeting 2019 in Barcelona und Las Vegas die gro\u00dfe Umarmung mit den Hyperscalern Google, Amazon und Microsoft. <\/p>\n","category_list_v2":"Chefredakteur-Blog<\/a>","author_info_v2":{"name":"Peter M. F\u00e4rbinger, E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/peter-m-faerbinger-e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/64733","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=64733"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/64733\/revisions"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=64733"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=64733"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=64733"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=64733"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}