{"id":63791,"date":"2020-02-24T08:00:44","date_gmt":"2020-02-24T07:00:44","guid":{"rendered":"http:\/\/e3mag.com\/?p=63791"},"modified":"2024-01-19T14:49:28","modified_gmt":"2024-01-19T13:49:28","slug":"german-company-platforms","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/german-company-platforms\/","title":{"rendered":"German companies are hesitant about platforms"},"content":{"rendered":"

Although 4 out of 10 companies (45%) state that they see digital platforms as an opportunity for their own company, at the same time 3 out of 10 (30%) consider them to be a risk.<\/p>\n

One in five companies (22%) do not consider digital platforms to be important for their own business. In comparison: 96% generally consider digitalization to be an opportunity for their own company, while only 3% see it as a risk.<\/p>

\"Fullsize\"<\/a><\/div>\n

This is the result of a study commissioned by the digital association Bitkom among more than 500 companies in Germany with 20 or more employees. It was presented by Bitkom President Achim Berg in the run-up to this year's Federal Government Digital Summit.<\/p>\n

Overall, companies are divided when it comes to platforms. Around two thirds (63%) believe that the use of digital platforms has more advantages than disadvantages for them overall, but one in four (27%) say that digital platforms jeopardize our existence.<\/p>\n

The most important advantages of digital platforms in the German economy are the creation of a broader product range (74%), the development of new customer groups (72%) and securing the future viability of the company (68%).<\/p>\n

This is followed by raising awareness (63%) and promoting innovation (62%). However, revenue also plays an important role. For example, 57% see an increase in turnover for existing products and 42% see additional turnover with new products.<\/p>\n

Almost every second company (47%) expects to benefit from the acquisition of data. In contrast, companies are concerned about easy market access for new competitors (65%), increased price pressure and the loss of direct customer relationships (55% each).<\/p>\n

This is followed by shrinking margins due to fees (48%). Many companies fear a strong position of the platform operator. For example, 42% are concerned that they will become dependent on the platform operator and one in three companies (33%) are critical of customer data being passed on to the platform operator.<\/p>\n

Another frequently voiced concern is the formation of a monopoly. Every second company believes that only one platform for one purpose can remain on the market in the long term, thus creating a monopoly.<\/p>\n

\"Bitkom<\/a>
Basis: All companies surveyed (n=502) | Source: Bitkom Research. Multiple answers possible.<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"

Platforms like Amazon, YouTube, Spotify, Alibaba and Booking.com are currently changing the world, but many companies in Germany are skeptical about digital platforms. <\/p>","protected":false},"author":38,"featured_media":63793,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,37003,161],"tags":[17214,601],"coauthors":[19920],"class_list":["post-63791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1912","category-szene","tag-achim-berg","tag-digitalisierung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1483190885-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Plattformen wie Amazon, Youtube, Spotify, Alibaba und Booking.com ver\u00e4ndern derzeit die Welt, viele Unternehmen in Deutschland stehen digitalen Plattformen aber skeptisch gegen\u00fcber. <\/p>\n","category_list_v2":"Community Nachrichten<\/a>, MAG 19-12<\/a>, Szene<\/a>","author_info_v2":{"name":"E-3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/63791","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=63791"}],"version-history":[{"count":1,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/63791\/revisions"}],"predecessor-version":[{"id":137923,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/63791\/revisions\/137923"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/63793"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=63791"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=63791"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=63791"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=63791"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}