{"id":63747,"date":"2020-02-19T08:00:56","date_gmt":"2020-02-19T07:00:56","guid":{"rendered":"http:\/\/e3mag.com\/?p=63747"},"modified":"2020-02-07T18:51:58","modified_gmt":"2020-02-07T17:51:58","slug":"sapphire-capital-markets","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/sapphire-capital-markets\/","title":{"rendered":"Sapphire or Capital Markets Day?"},"content":{"rendered":"<p>On November 12, 2019, SAP hosted a special Capital Markets Day that drove analysts and shareholders alike to New York City. This Capital Markets Day was special not only because it was SAP's second Capital Markets Day of 2019, but also because it was the first chance for new co-CEOs Jennifer Morgan and Christian Klein to make an impression on investors.<\/p>\n<h3>Customer First<\/h3>\n<p>After Bill McDermott unexpectedly announced his retirement in October, Jennifer Morgan and Christian Klein took the helm. This leadership change surprised customers and shareholders alike, as it resembled more an impulsive decision than stringent HR planning.<\/p><div id=\"great-928919478\" class=\"great-fullsize-content-en\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>No wonder, then, that the co-CEOs used their first weeks in their new positions to convince customers of SAP's new management - and Capital Markets Day was no exception.<\/p>\n<p><em>\"We've spent the last month listening\".<\/em><\/p>\n<p>Jennifer Morgan said.<\/p>\n<p><em>\"We hear you. We hear what's important. Our customers clearly want a strategy that drives growth organically and integrates our cloud acquisitions over the last few years. We hear you.\"<\/em><\/p>\n<p><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/Jennifer-Morgan.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-63748\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/Jennifer-Morgan.jpg\" alt=\"Jennifer Morgan\" width=\"800\" height=\"800\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/Jennifer-Morgan.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/Jennifer-Morgan-150x150.jpg 150w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/Jennifer-Morgan-768x768.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/Jennifer-Morgan-100x100.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/Jennifer-Morgan-480x480.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/Jennifer-Morgan-640x640.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/Jennifer-Morgan-720x720.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/Jennifer-Morgan-24x24.jpg 24w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/Jennifer-Morgan-48x48.jpg 48w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/Jennifer-Morgan-96x96.jpg 96w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/Jennifer-Morgan-300x300.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>Listening to Morgan, one might get the impression that this is a customer event like Sapphire, rather than a conference to communicate with shareholders and financial analysts.<\/p>\n<p>While the customer seemed to be the focus for both co-CEOs, the official topic was actually growth and operational excellence. Chief Financial Officer Luka Mucic, in particular, spoke about the key growth drivers and SAP's goals for 2023.<\/p>\n<p>Not surprisingly, the cloud will remain a key revenue driver for SAP. As part of its 2023 targets, SAP is aiming for revenue of \u20ac35 billion, which includes tripling cloud revenue.<\/p>\n<p>In addition, SAP aims to improve profitability by reducing costs, particularly in the areas of marketing and sales (streamlining operating models) and in the product portfolio (optimizing ecosystem leverage).<\/p>\n<figure id=\"attachment_63750\" aria-describedby=\"caption-attachment-63750\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/SAP_wi.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-63750\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/SAP_wi.jpg\" alt=\"SAP Wi\" width=\"1000\" height=\"527\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/SAP_wi.jpg 1000w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/SAP_wi-768x405.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/SAP_wi-100x53.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/SAP_wi-480x253.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/SAP_wi-640x337.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/SAP_wi-720x379.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/SAP_wi-960x506.jpg 960w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><figcaption id=\"caption-attachment-63750\" class=\"wp-caption-text\">How SAP's cash flow is expected to develop in 2020 through cost reductions and new cloud revenue. Source: SAP.<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>Although SAP's Capital Markets Day was themed \"Growth and Operational Excellence,\" the focus was clearly on customers.<\/p>","protected":false},"author":38,"featured_media":63749,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[37003,6],"tags":[187,30367,39,36969,6389],"coauthors":[19920],"class_list":["post-63747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mag-1912","category-wirtschaft","tag-bill-mcdermott","tag-capital-markets-day","tag-cloud","tag-jennifer-morgan","tag-luka-mucic","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/11\/shutterstock_1570685515-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Obwohl SAPs Kapitalmarkttag unter dem Motto \u201eWachstum und operative Exzellenz\u201c stand, waren die Kunden ganz klar im Fokus.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/mag-1912\/\" rel=\"category tag\">MAG 19-12<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/economy\/\" rel=\"category tag\">Wirtschaft<\/a>","author_info_v2":{"name":"E-3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/63747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=63747"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/63747\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/63749"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=63747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=63747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=63747"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=63747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}