{"id":63675,"date":"2019-11-28T10:00:16","date_gmt":"2019-11-28T09:00:16","guid":{"rendered":"http:\/\/e3mag.com\/?p=63675"},"modified":"2020-02-07T22:14:16","modified_gmt":"2020-02-07T21:14:16","slug":"cloud-is-self-evident","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/cloud-ist-doch-selbstverstaendlich\/","title":{"rendered":"Cloud? It goes without saying!"},"content":{"rendered":"

In a conversation at dmexco, the CEO of a still fairly young software company said: \"We've always been in the cloud. It's never been any different.\"<\/em><\/p>\n

Many traditional medium-sized companies that have built up their position over generations certainly see things differently. For them, cloud technology is not the standard, but something you have to deal with intensively.<\/p>

\"\"<\/a><\/div>\n

Software does not become better per se just because it is operated in the cloud. Anyone who simply migrates software from their own or hosted servers to a cloud and hopes for a technological or business quantum leap as a result will be disappointed.<\/p>\n

Another counter-argument is that the lack of know-how in the company means that it is seldom possible to realize one's own wishes and thus become dependent on the provider.<\/p>\n

Although upgrades and security patches are automatically provided as a service in the cloud, you still have to take care of installing them yourself. Costs can also quickly get out of hand if a cloud project is not carefully defined and planned.<\/p>\n

Cloud supporters, on the other hand, clearly speak of considerable savings potential. Outsourcing software to the cloud is more efficient and cost-effective because it can be operated more flexibly and always remains technologically up to date.<\/p>\n

The usability of cloud solutions is often high, not to mention independence in terms of time and location and thus completely new freedoms to use a software.<\/p>\n

Things get even more exciting when it comes to PaaS. While renting software as a service has long been the norm, most companies still seem to be unfamiliar with platform management in the cloud (PaaS).<\/p>\n

Statista calculated global PaaS revenue of US$15.6 billion in 2018, while SaaS revenue exceeded this amount by eleven times. In this context, PaaS offers significant advantages.<\/p>\n

Here, companies rent entire IT infrastructures, and software, tools, services and maintenance often at the same time. Software developers can develop, customize and run their own programs in a defined environment. Infrastructure or operational issues are no longer an issue for the entrepreneur, because that is covered in the PaaS solution.<\/p>\n

In addition, PaaS applications can be scaled in a short period of time during operation, thus guaranteeing permanently high performance for the end user.<\/p>\n

There is more<\/h3>\n

In order to operate stores successfully, many a retail company has had to transform itself into a tech-savvy digital enterprise. This is not an easy undertaking, and small and medium-sized businesses in particular are having a hard time with this change.<\/p>\n

Too many resources go into it. Especially since customers are not interested in the technology in the background. They just want to be able to order quickly and conveniently online.<\/p>\n

Merchants who manage their online commerce as a PaaS application profitably put their developer resources into customizing the store and relevant applications.<\/p>\n

Thanks to the dovetailing of tools and depth of integration, everything here runs hand in hand. PaaS creates space for customer benefits: Content, look & feel, image worlds, usability, performance.<\/p>\n

The competitive advantage comes from the fact that merchants can customize their e-commerce solution in a way that best suits the target group and the business model. That they create freedom and resources that benefit the customer. If you as a merchant ask yourself the question: \"Does my e-commerce need to go to the cloud?\"<\/em><\/p>\n

Yes! If you want to easily adapt to rapidly changing requirements and have full focus on the really important issues of your customers.<\/p>","protected":false},"excerpt":{"rendered":"

As normal and ubiquitous as the cloud is today: SaaS solutions do not have only supporters. In purely technical and qualitative terms, the cloud is not an argument for software operation.<\/p>","protected":false},"author":1604,"featured_media":2445,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[19,7,36983],"tags":[39,509,5185],"coauthors":[25731],"class_list":["post-63675","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b2c-kolumne","category-meinung","category-mag-1911","tag-cloud","tag-paas","tag-usability","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",400,173,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C-768x332.jpg",768,332,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C-100x43.jpg",100,43,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C-480x207.jpg",480,207,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C-640x276.jpg",640,276,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C-720x311.jpg",720,311,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C-960x415.jpg",960,415,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",1000,432,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",600,259,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C.jpg",600,259,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/B2B2C-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

So normal und allgegenw\u00e4rtig die Cloud heute ist: SaaS-L\u00f6sungen haben nicht nur Anh\u00e4nger. Rein technisch und qualitativ ist die Cloud kein Argument f\u00fcr den Softwarebetrieb.<\/p>\n","category_list_v2":"B2B2C-Kolumne<\/a>, Die Meinung der SAP-Community<\/a>, MAG 19-11<\/a>","author_info_v2":{"name":"Nicole Lipphardt, Oxid eSales","url":"https:\/\/e3mag.com\/en\/author\/nicole-lipphardt\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/63675","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/1604"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=63675"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/63675\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/2445"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=63675"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=63675"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=63675"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=63675"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}