{"id":6227,"date":"2016-03-31T00:00:00","date_gmt":"2016-03-30T22:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=6227"},"modified":"2019-04-01T10:32:45","modified_gmt":"2019-04-01T08:32:45","slug":"the-secret-sap-strategy","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/die-geheime-sap-strategie\/","title":{"rendered":"The secret SAP strategy"},"content":{"rendered":"<p>SAP is under tremendous pressure. The harmony that has grown and the trust between existing customers, partners and the community have faded.<\/p>\n<p>Mobile, cloud and in-memory computing are attracting attention, but bringing more turmoil than revenue.<\/p><div id=\"great-4262767900\" class=\"great-fullsize-content-en great-entity-placement\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>The SAP balance sheet can only be saved by non-IFRS key figures, as journalist Sabine Gusbeth from \"Euro - Das Magazin f\u00fcr Wirtschaft und Geld\", issue 3\/2016, writes on page 33:<\/p>\n<blockquote><p>\"The software group SAP reported preliminary figures for 2015 at the end of January: Operating profit for the full year (non-IFRS) increased by 13 percent. Operating profit (IFRS), on the other hand, was down by two percent, while profit after tax was down by as much as seven percent.<\/p>\n<p>Certain costs for acquisitions, restructuring and legal disputes are eliminated. At least: On its website, the software group points out that the self-defined non-IFRS measures are of limited use and that the eliminated amounts could be material for SAP.\"<\/p><\/blockquote>\n<p>Don't trust any statistics that you haven't falsified yourself, some readers may think. Self-constructed non-IFRS figures are counterproductive because they deprive existing customers and partners of orientation.<\/p>\n<h3>Help comes from the user association DSAG:<\/h3>\n<p>The 2016 investment survey paints a realistic picture of the plans and wishes of the German-speaking SAP community.<\/p>\n<p>The result can be summarized with an almost unanimous rejection of S\/4, great skepticism about Hana and complete lack of understanding for HEC and HCP (Hana Enterprise Cloud and Hana Cloud Platform).<\/p>\n<p>SAP's two key strategic directions - cloud and in-memory computing - are being mercilessly punished, according to the DSAG investment survey.<\/p>\n<p>Another \"orientation aid\" for the SAP community comes from the analysts at Gartner, who raised that the published cloud figures of all major IT providers hardly stand up to a deeper examination.<\/p>\n<p>How much of a threat is this to SAP's existence and business model? Surprising answer: Not at all!<\/p>\n<p>SAP is very likely to have a very successful future ahead of it.<\/p>\n<p>The self-constructed non-IFRS figures and the self-praise at this year's annual press conference in Walldorf and at the Capital Markets Day in New York City at the beginning of February serve to distract and obfuscate.<\/p>\n<p>The plan to even more sales, profit and wealth is different!<\/p>\n<p>The answer can be found in the IT stack, the top level of which SAP, as the global ERP market leader, already conquered with R\/2 and has since massively expanded with R\/3, ERP\/ECC 6.0 and Business Suite 7.<\/p>\n<p>There is no danger here. SAP is the ERP monopolist. But this successful business model also no longer promises spectacular growth: But there are still layers beneath the ERP that need to be conquered or eliminated - so that ultimately more budget remains for the top level.<\/p>\n<p>The air must be taken out of the stack below, because IT budgets will no longer grow dramatically.<\/p>\n<h3>What is Hana?<\/h3>\n<p>A disruptive innovation or a poison dart for Oracle, DB2 and SQL Server? By its very nature, Hana is an excellent in-memory computing database, but even more important is the strategic component: Attractive licensing models push the other database vendors out of the market and capture another piece of IT stack.<\/p>\n<h3>Why are so many server suppliers being certified for Hana?<\/h3>\n<p>The higher the competitor density, the lower the Hana server prices. This is where the existing SAP customer saves. Theoretically, more budget remains for S\/4.<\/p>\n<h3>And SAP's love of open source like Linux, Open Stack, Cloud Foundry and Ceph?<\/h3>\n<p>Is honestly run, but has another ulterior motive: SAP wants to prevent any new dependency of its existing customers on other well-known IT providers.<\/p>\n<p>Cloud - yes, but either your own with Open Stack and Cloud Foundry, but not AWS, Microsoft or Google. Ceph and commodity hardware is not yet a threat to NetApp and EMC.<\/p>\n<p>In the coming years, this picture will change. Then the whole Big Data stack will be an open source project and Hana will make use of it via Hadoop.<\/p>\n<p>For the time being, SAP's last and soon to be most successful spearhead is the legendary SolMan, in order to dominate the entire IT stack.<\/p>\n<p>Previously a Swiss-IT knife for managing SAP infrastructure, version 7.2 is a power claim to provide all the functions of a management suite, from support to business process management and compliance to testing.<\/p>\n<h3>Why was the contract for HP OpenView terminated? Why did Aris become a non-word in Walldorf?<\/h3>\n<p>Everything is aimed at driving unnecessary competitors out of the IT stack and offering the perfect ERP architecture with the triumvirate of NetWeaver, Hana platform and SolMan.<\/p>\n<p>If SAP no longer has to share the IT stack with anyone, the plan is for IFRS revenue and profit to rise again.<\/p>","protected":false},"excerpt":{"rendered":"<p>For many years, SAP was an honest partner and friend to existing customers. The well-known, global SAP community was born. Perhaps it was too good to be true. Now SAP has a new strategy: exclusion, autocracy and profit maximization.<\/p>","protected":false},"author":38,"featured_media":4146,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[8,7,1605],"tags":[273,73,65,1005,5457,72],"coauthors":[19920],"class_list":["post-6227","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","category-meinung","category-mag1604","tag-dsag","tag-erp","tag-hana","tag-ifrs","tag-netapp","tag-strategie","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-400x160.jpg",400,160,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-768x307.jpg",768,307,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-100x40.jpg",100,40,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-480x192.jpg",480,192,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-640x256.jpg",640,256,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-720x288.jpg",720,288,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-960x384.jpg",960,384,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-18x7.jpg",18,7,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-600x240.jpg",600,240,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-600x400.jpg",600,400,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Viele Jahre war SAP ein ehrlicher Partner und Freund der Bestandskunden. Es entstand die bekannte, globale SAP-Community. Vielleicht war es zu sch\u00f6n, um wahr zu sein. Jetzt hat SAP eine neue Strategie: Ausgrenzung, Alleinherrschaft und Gewinnmaximierung.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/editorial\/\" rel=\"category tag\">Editorial<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/\" rel=\"category tag\">Die Meinung der SAP-Community<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag1604\/\" rel=\"category tag\">MAG 16-04<\/a>","author_info_v2":{"name":"E-3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/6227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=6227"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/6227\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/4146"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=6227"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=6227"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=6227"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=6227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}