{"id":62081,"date":"2019-08-29T09:57:16","date_gmt":"2019-08-29T07:57:16","guid":{"rendered":"http:\/\/e3mag.com\/?p=62081"},"modified":"2025-10-23T16:07:55","modified_gmt":"2025-10-23T14:07:55","slug":"migros-efficiency-demand-gib","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/massive-effizienzsteigerungen-bei-der-bedarfsermittlung\/","title":{"rendered":"Increased Efficiency In Demand Assessment"},"content":{"rendered":"<p>For example, an application of said software for purchasing creates advantages by bundling orders, monitoring restrictions for optimization on load carriers, and suggesting order quantities based on range. This supports sustainable media continuity and increases process optimization as well as reliability in demand planning. Combining these advantages with modules for daily operations and controlling, retailer Migros thus leverages a high-performance software tool for an efficient supply chain.<\/p>\n<p>Migros is an umbrella term referring to various cooperatives, incorporated companies and foundations, often collectively called the Migros Community. The Migros-Genossenschafts-Bund (MGB; Migros Cooperative Alliance) represents the group. Migros is the largest retail company in Switzerland.<\/p><div id=\"great-4247179157\" class=\"great-fullsize-content-en great-entity-placement\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>The centrally organized merchandise management system, including a fulfillment center and several distribution centers, enables Migros to quickly deliver goods to more than 1,000 sales outlets. To achieve this, ordering processes must be as efficient as possible in order to stay competitive as a stationary retailer, especially in view of the growing e-commerce sector.<\/p>\n<p>Swiss retailer Migros has managed to stay competitive as stationary retail chain, also in part thanks to the GIB suite. The suite is certified by SAP and supports all logistics processes in SAP without additional interfaces, ensuring greater transparency and efficiency. \u201cThe GIB suite has allowed us to create a level of transparency that has received extremely positive feedback from demand planners, administrators and managers alike,\u201d says Urs Schwarzenbach, Head of Near\/Non Food Management Support at Migros.<\/p>\n<h3>Integrated in the SAP standard<\/h3>\n<p>Schwarzenbach supported the GIB suite implementation in fall 2014. The first applications to be implemented at Migros were \u201cOperations\u201d for, as the name suggests, daily operations; as well as \u201cBuying\u201d for order processes.<\/p>\n<p>\u201cOver the last few years, this has enabled us to massively increase efficiency when it comes to demand assessment,\u201d explains Schwarzenbach. \u201cFurthermore, we were able to increase the availability in our distribution centers by reducing storage volumes.\u201d Migros is therefore extremely satisfied with the solution as well as the provider.<\/p>\n<p>\u201cWe first came in contact with GIB during a seminar,\u201d recalls Wieland Caviezel, SAP consultant at Migros. \u201cBecause of performance reasons, we needed a new supply chain solution. Our legacy software was just not up to par; individualizations were laborious, and it could not process enough data. After we consulted the German-speaking user group DSAG on the matter, it became clear that the GIB suite was the only viable SAP-based solution concerning supply chain processes.\u201d<\/p>\n<p>Migros\u2019 requirements called for a solution integrated in the SAP standard to guarantee media continuity, and a tool to increase the performance of the merchandise management disposition which offers the possibility of using already existing SAP master data and parameters.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-62083\" title=\"Massive efficiency gains in demand assessment\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Urs-Schwarzenbach.jpg\" alt=\"Urs Schwarzenbach\" width=\"800\" height=\"800\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Urs-Schwarzenbach.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Urs-Schwarzenbach-150x150.jpg 150w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Urs-Schwarzenbach-768x768.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Urs-Schwarzenbach-100x100.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Urs-Schwarzenbach-480x480.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Urs-Schwarzenbach-640x640.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Urs-Schwarzenbach-720x720.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Urs-Schwarzenbach-24x24.jpg 24w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Urs-Schwarzenbach-48x48.jpg 48w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Urs-Schwarzenbach-96x96.jpg 96w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/Urs-Schwarzenbach-300x300.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/h3>\n<h3>Measurable success<\/h3>\n<p>\u201cWe have achieved all the main goals we set in project planning, especially regarding increasing efficiency in merchandise planning (procurement, demand planning) and reducing storage costs,\u201d says Schwarzenbach. \u201cThe effects of increased availability in our distribution centers due to reduced storage volumes can be felt throughout the organization.\u201d<\/p>\n<p>Migros was also able to optimize inventory and order quantities. It is now able to load trucks and containers more efficiently by filling in the correct quantities (according to range or space). Furthermore, the problem of slow-moving goods in warehouses can often be prevented, which was most evident in clothing and household goods, categories almost notorious for slow-moving items.<\/p>\n<p>However, one of the biggest advantages of the tool is the increase in transparency. While demand planners might have previously maintained master data in their own Excel lists, the administration of master data in the SAP system now ensures high levels of transparency. This makes e.g. stand-ins significantly easier. Furthermore, disposition decisions are easier to make and better to track thanks to the tool guaranteeing most recent master data and key performance indicators.<\/p>\n<h3>User-friendliness shortens training time<\/h3>\n<p>A project team consisting of ten GIB and Migros employees implemented the GIB suite with various Migros-specific customizations, such as new riders, ad hoc formulas, and extensions. The implementation went smoothly and was accompanied by two two-hour training sessions with key users.<\/p>\n<p>\u201cThe project members created the training documents themselves. The introduction therefore went very well, and the suite could be used after just a few hours of training,\u201d says Schwarzenbach. Migros can\u2019t imagine a future without GIB\u2019s software solutions.<\/p>\n<p>According to Migros, GIB suite\u2019s biggest advantages are effectiveness\u2014in the sense that it is doing its job very successfully\u2014and optimization through comprehensive information, range and supply chain optimization, and displaying key figures from different perspectives (e.g. sales\/forecasts).<\/p>\n<p>\u201cEspecially the operations application for daily processes, such as the detection of missing parts, complaints about deliveries, master data management and more, as well as the buying application for demand assessment and order processing offer us the greatest advantages in our day-to-day business,\u201d adds Schwarzenbach.<\/p>\n<p>Increased efficiency and transparency mean GIB saves Migros time; time that the company can invest in other important tasks and projects. Migros is already planning further projects together with GIB, as it has already implemented a number of change requests with the IT service provider and therefore feels confident for the future.<\/p>\n<p>\u201cWe are certain that S\/4 Hana will offer us a great deal of potential for future cooperation with GIB,\u201d says Caviezel. \u201cThe operational benefits of the GIB suite are so great in the R\/3 world that working in the new S\/4 environment without the GIB solution would be unthinkable.\u201d<\/p>\n<p><a href=\"https:\/\/e3mag.com\/partners\/g-i-b-gesellschaft-fuer-information-und-bildung-mbh\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-15616 size-full\" title=\"Massive efficiency gains in demand assessment\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/CI-GIB.jpg\" alt=\"https:\/\/e3mag.com\/partners\/g-i-b-gesellschaft-fuer-information-und-bildung-mbh\/\" width=\"1000\" height=\"112\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/CI-GIB.jpg 1000w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/CI-GIB-768x86.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/CI-GIB-100x11.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/CI-GIB-480x54.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/CI-GIB-640x72.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/CI-GIB-720x81.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/03\/CI-GIB-960x108.jpg 960w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/E-3-Magazin-Coverstory-1909.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-37442 size-full\" title=\"Massive efficiency gains in demand assessment\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Download-Coverstory.jpg\" alt=\"Download cover story\" width=\"1000\" height=\"125\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Download-Coverstory.jpg 1000w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Download-Coverstory-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Download-Coverstory-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Download-Coverstory-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Download-Coverstory-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Download-Coverstory-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Download-Coverstory-960x120.jpg 960w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2025\/09\/1909_gib_E_web.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">PDF in English <\/a><\/h2>","protected":false},"excerpt":{"rendered":"<p>Process optimization is indispensable for the competitive success of retail companies. To make its order processes more efficient, Swiss company Migros is leveraging an SAP-certified software solution for the optimization of its logistics processes.<\/p>","protected":false},"author":1888,"featured_media":62082,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[35910,35911],"tags":[273,229,4431],"coauthors":[35929],"class_list":["post-62081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverstory-1909","category-mag-1909","tag-dsag","tag-e-commerce","tag-gib","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2019\/08\/shutterstock_1070904155-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Prozessoptimierungen sind f\u00fcr den station\u00e4ren Handel unerl\u00e4sslich, damit er im Wettbewerb bestehen kann. Um ihre Bestellprozesse leistungsf\u00e4higer zu machen, setzt die Schweizer Migros auf eine von SAP zertifizierte Softwarel\u00f6sung f\u00fcr die Optimierung von logistischen Prozessen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/coverstorys\/coverstory-1909\/\" rel=\"category tag\">Coverstory 19-09<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag-1909\/\" rel=\"category tag\">MAG 19-09<\/a>","author_info_v2":{"name":"Janine Wolski, GIB","url":"https:\/\/e3mag.com\/en\/author\/janine-wolski\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/62081","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/1888"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=62081"}],"version-history":[{"count":3,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/62081\/revisions"}],"predecessor-version":[{"id":157188,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/62081\/revisions\/157188"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/62082"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=62081"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=62081"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=62081"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=62081"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}