{"id":58413,"date":"2019-03-28T10:00:14","date_gmt":"2019-03-28T09:00:14","guid":{"rendered":"http:\/\/e3mag.com\/?p=58413"},"modified":"2020-02-09T14:34:31","modified_gmt":"2020-02-09T13:34:31","slug":"no-cash-in","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/no-cash-in\/","title":{"rendered":"No Cash-in"},"content":{"rendered":"<p>The German business newspaper Handelsblatt judged on the occasion of SAP's annual press conference: Bill McDermott is in defense mode. There is more at stake than cloud computing! The overall condition of the ERP world market leader is doubtful.<\/p>\n<p>Now the SAP CEO and his CFO Luka Mucic are trying personnel reform, and they're handing out \"golden parachutes\" so that employees willing to jump ship can be found.<\/p><div id=\"great-710851299\" class=\"great-fullsize-content-en great-entity-placement\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>The last thing would be a slump in sales! There should be no such danger this year or next, because SAP has spent a lot of money to finance its \"cloud first\" strategy. Sales are growing, but returns remain weak: Financial analysts remain skeptical and shareholders are unhappy.<\/p>\n<p>SAP's numerous cloud investments have confused existing customers more than they have motivated them to pay for new licensing terms. An HR\/HCM system in the cloud with SuccessFactors and Fieldglass does not convince all users.<\/p>\n<p>Ariba, SAP's cloud commerce platform, makes many times the revenue of Amazon, but hardly contributes anything worth mentioning to the bottom line. Ariba is a big cloud of dust with no added value for SAP.<\/p>\n<figure id=\"attachment_58414\" aria-describedby=\"caption-attachment-58414\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-58414\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/03\/platzgummer_sep13_dltz_cmyk.jpg\" alt=\"\" width=\"800\" height=\"562\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2019\/03\/platzgummer_sep13_dltz_cmyk.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/03\/platzgummer_sep13_dltz_cmyk-768x540.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/03\/platzgummer_sep13_dltz_cmyk-100x70.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/03\/platzgummer_sep13_dltz_cmyk-480x337.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/03\/platzgummer_sep13_dltz_cmyk-640x450.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2019\/03\/platzgummer_sep13_dltz_cmyk-720x506.jpg 720w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-58414\" class=\"wp-caption-text\">The cartoon by Robert Platzgummer (1975 to 2016) was first published in the E-3 September 2013 issue. Even then, SAP's existing customers complained about the high rental prices and licensing conditions on the various SAP cloud platforms.<\/figcaption><\/figure>\n<p>SAP's cloud computing licensing terms make existing SAP customers cough and gasp at best. Some users have decided against the \"cheap\" offerings from AWS, MS-Azure and Google and ordered the expensive HEC (Hana Enterprise Cloud) because these SAP existing customers understood it:<\/p>\n<p>For the prices, which are far above the market, SAP provides the necessary expertise for such an operation. Misjudgment! HEC projects have been aborted and canceled because SAP lacks the personnel (see above) and the knowledge to make such cloud projects fly.<\/p>\n<p>In a second wave that is currently intensifying, more and more existing SAP customers are now switching to local cloud providers that still have SAP expertise. SAP, on the other hand, will have to lower its cloud prices or invest massively in personnel and resources - not good prospects for a satisfactory cloud return.<\/p>\n<p>Bill McDermott may be brilliant as a salesman, but as CEO he's a money-burning machine with dubious ambitions: Will the new SAP CRM, currently on the price list under the alias C\/4 as a Hybris offering, really compete with Salesforce? Can Bill McDermott really replace all AnyDB installations with Hana by 2025?<\/p>\n<p>It is to be feared that it will once again burn a lot of money in order to give confused users a clear view of a future ERP strategy. At the moment, the SAP community lacks sustainable orientation in the dust cloud.<\/p>","protected":false},"excerpt":{"rendered":"<p>SAP CEO Bill McDermott has spent a lot of money on the cloud, but not much has come in. The return on investment is poor. SAP hardly has a chance against the hyperscalers.<\/p>","protected":false},"author":2,"featured_media":4954,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[25,7,28431],"tags":[162,187,39,621,73],"coauthors":[27825],"class_list":["post-58413","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-satire-das-letzte","category-meinung","category-mag-1903","tag-ariba","tag-bill-mcdermott","tag-cloud","tag-cloud-computing","tag-erp","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",400,172,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-768x331.jpg",768,331,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-100x43.jpg",100,43,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-480x207.jpg",480,207,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-640x276.jpg",640,276,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-720x310.jpg",720,310,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-960x414.jpg",960,414,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",600,259,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",600,259,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>SAP-Chef Bill McDermott hat viel Geld f\u00fcr die Cloud ausgegeben, hereingekommen ist nicht viel. Die Rendite ist schlecht. Gegen die Hyperscaler hat SAP kaum eine Chance.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/satire-das-letzte\/\" rel=\"category tag\">Satire: Das Letzte<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/\" rel=\"category tag\">Die Meinung der SAP-Community<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag-1903\/\" rel=\"category tag\">MAG 19-03<\/a>","author_info_v2":{"name":"Peter M. F\u00e4rbinger, E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/peter-m-faerbinger-e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/58413","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=58413"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/58413\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/4954"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=58413"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=58413"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=58413"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=58413"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}