{"id":56071,"date":"2019-02-12T08:00:18","date_gmt":"2019-02-12T07:00:18","guid":{"rendered":"http:\/\/e3mag.com\/?p=56071"},"modified":"2024-01-19T14:50:51","modified_gmt":"2024-01-19T13:50:51","slug":"large-public-cloud-providers-win","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/large-public-cloud-providers-win\/","title":{"rendered":"Large public cloud providers win"},"content":{"rendered":"<p>The market in Germany is now growing somewhat faster than global business, as the provider comparison \"Cloud Transformation, Operation Services and XaaS\" shows.<\/p>\n<p>According to the annual study conducted by the market research and consulting firm ISG, the major providers are currently expanding their lead: For example, the German IaaS business of Amazon Web Services (AWS) is growing by around 40 percent this year, and that of Microsoft by around 60 percent.<\/p><div id=\"great-1052952\" class=\"great-fullsize-content-en\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>Together with Google as the third largest provider, this means that almost two-thirds of the market is now in the hands of these three hyperscalers. The remaining third is shared primarily by IBM, Deutsche Telekom, Oracle and several regional public cloud providers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-56072\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/Heiko-Henkes-1.jpg\" alt=\"Heiko-Henkes\" width=\"800\" height=\"800\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/Heiko-Henkes-1.jpg 800w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/Heiko-Henkes-1-150x150.jpg 150w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/Heiko-Henkes-1-768x768.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/Heiko-Henkes-1-100x100.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/Heiko-Henkes-1-480x480.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/Heiko-Henkes-1-640x640.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/Heiko-Henkes-1-720x720.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/Heiko-Henkes-1-24x24.jpg 24w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/Heiko-Henkes-1-48x48.jpg 48w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/Heiko-Henkes-1-96x96.jpg 96w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/Heiko-Henkes-1-300x300.jpg 300w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/p>\n<p>Beyond the hyperscaler IaaS market, ISG examined a total of over 140 providers in nine submarkets in the study.<\/p>\n<p><em>\"Microsoft is currently making up a lot of ground as it markets not only its cloud infrastructure, but ready-made solutions and product bundles for specific application scenarios\"<\/em><\/p>\n<p>says Heiko Henkes, Director Advisor of ISG Information Services Group and Lead Advisor of the study.<\/p>\n<p><em>\"In addition, German SMEs, which are already familiar with Microsoft from numerous other services and products, are now also investing heavily in the public cloud.\"<\/em><\/p>\n<p>Google has also recently gained market share, as the company has a strong offering for artificial intelligence (AI) and cloud productivity and has recently significantly expanded its partner network in Europe and Germany as well.<\/p>","protected":false},"excerpt":{"rendered":"<p>This year, German companies will invest around 1.4 billion euros in Infrastructure-as-a-Service solutions. This represents an increase of almost 30 percent over the previous year.<\/p>","protected":false},"author":1658,"featured_media":56073,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,27178],"tags":[6193,39,647,799],"coauthors":[28703],"class_list":["post-56071","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag-1812","tag-amazon-web-services","tag-cloud","tag-google","tag-transformation","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/12\/shutterstock_271141877-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>In diesem Jahr werden deutsche Unternehmen rund 1,4 Milliarden Euro in Infrastructure-as-a-Service-L\u00f6sungen investieren. Dies entspricht einem Plus von fast 30 Prozent gegen\u00fcber dem Vorjahr.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/scene\/\" rel=\"category tag\">Szene<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/sap-news\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/likes-1812\/\" rel=\"category tag\">MAG 18-12<\/a>","author_info_v2":{"name":"Heiko Henkes, ISG","url":"https:\/\/e3mag.com\/en\/author\/heiko-henkes\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/56071","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/1658"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=56071"}],"version-history":[{"count":1,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/56071\/revisions"}],"predecessor-version":[{"id":138030,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/56071\/revisions\/138030"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/56073"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=56071"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=56071"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=56071"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=56071"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}