{"id":55209,"date":"2018-11-29T08:00:51","date_gmt":"2018-11-29T07:00:51","guid":{"rendered":"http:\/\/e3mag.com\/?p=55209"},"modified":"2022-05-01T10:32:33","modified_gmt":"2022-05-01T08:32:33","slug":"rest-soft-c-4-hana","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/ruhe-sanft-c-4-hana\/","title":{"rendered":"Rest gently - C\/4 Hana"},"content":{"rendered":"<p>The idea was not the worst: After many years of experimentation and numerous acquisitions, consolidation was now to take place. The result would have to be a CRM suite that would put all existing offerings in the shade. A good and correct plan, but unfortunately years too late.<\/p>\n<p>SAP CEO Bill McDermott has made a crucial mistake in recent years: As a non-technical person, he hoped to be able to shape a path to a successful future for SAP with a technical solution, such as cloud computing, Hana and now C\/4.<\/p><div id=\"great-3749101150\" class=\"great-fullsize-content-en great-entity-placement\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>Thus, one wants to shout to poor Bill, cobbler, stick to your last. As a recognized and successful salesman, he should have discussed with his customers in order to understand and then satisfy their challenges and wishes. The SAP community is still all about functionality and business processes.<\/p>\n<p>Technology is merely a tool. Cloud computing is a technical function, just as virtualization, client\/server computing or mainframes were before.<\/p>\n<p>SAP has hardly interfered in these technical developments, but has drawn on the know-how of its partners: Without Hewlett-Packard, R\/3 would almost have failed; without VMware, there would hardly have been a successful virtualization for ERP\/ECC 6.0. Many more examples could be listed.<\/p>\n<figure id=\"attachment_55210\" aria-describedby=\"caption-attachment-55210\" style=\"width: 850px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" title=\"Rest gently - c\/4 hana\" class=\"size-full wp-image-55210\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/10\/platzgummer_sep14_s11.jpg\" alt=\"platzgummer_sep14_s11\" width=\"850\" height=\"601\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/10\/platzgummer_sep14_s11.jpg 850w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/10\/platzgummer_sep14_s11-768x543.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/10\/platzgummer_sep14_s11-100x71.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/10\/platzgummer_sep14_s11-480x339.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/10\/platzgummer_sep14_s11-640x453.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2018\/10\/platzgummer_sep14_s11-720x509.jpg 720w\" sizes=\"auto, (max-width: 850px) 100vw, 850px\" \/><figcaption id=\"caption-attachment-55210\" class=\"wp-caption-text\">The cartoon by Robert Platzgummer (1975 to 2016) was first published in the E-3 September 2017 issue. The \"run simple\" campaign invented by SAP CEO Bill McDermott was down and dead - no one in the SAP community understood the simple approach.<\/figcaption><\/figure>\n<p>Now SAP's next dilemma: C\/4. The planned CRM - Customer Experience Suite - has a real core! Users want consistent, consolidated and verified end-to-end business processes in this and many other areas.<\/p>\n<p>What SAP exemplified with R\/3 and later perfected with ERP\/ECC 6.0 and SAP Business Suite 7, every SAP existing customer would like to see in the CRM area as well.<\/p>\n<p>But SAP slept through CRM - just as it did the Internet at the turn of the millennium. Now it is trying to build a CRM suite with the existing CRM software from SAP Business Suite 7 and numerous acquisitions including Hybris.<\/p>\n<p>A project that could succeed, but it will take a lot of time and resources. The finished product must then be customized for SAP's existing customers, and it must be tested and trained. C\/4 must be integrated into the existing setup and workflow processes. The end-to-end processes must be synchronized.<\/p>\n<p>SAP's existing customers can expect a \"finished\" C\/4 in 2025 at the earliest. The CRM suite Salesforce harmonizes excellently with SAP Business Suite. So why wait? The SAP CRM suite is stillborn.<\/p>\n<p>The gap to the competitors is too large to repeat the ERP market success and to gain a unique selling proposition with CRM. C\/4 is becoming a beautiful corpse.<\/p>","protected":false},"excerpt":{"rendered":"<p>The CRM system C\/4 announced and planned by SAP CEO Bill McDermott is stillborn - unnecessary and expensive. A blunt weapon against Salesforce and others.<\/p>","protected":false},"author":2,"featured_media":4954,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[25,7,26129],"tags":[24158,621,65,450,236,7040],"coauthors":[19954],"class_list":["post-55209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-satire-das-letzte","category-meinung","category-mag-1811","tag-c-4","tag-cloud-computing","tag-hana","tag-r3","tag-sap","tag-virtualisierung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",400,172,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-768x331.jpg",768,331,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-100x43.jpg",100,43,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-480x207.jpg",480,207,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-640x276.jpg",640,276,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-720x310.jpg",720,310,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-960x414.jpg",960,414,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",1000,431,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",600,259,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire.jpg",600,259,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-Letzte-Satire-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Das von SAP-Chef Bill McDermott angek\u00fcndigte und geplante CRM-System C\/4 ist eine Totgeburt \u2013 unn\u00f6tig und teuer. Eine stumpfe Waffe gegen Salesforce und andere.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/satire-das-letzte\/\" rel=\"category tag\">Satire: Das Letzte<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/\" rel=\"category tag\">Die Meinung der SAP-Community<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag-1811\/\" rel=\"category tag\">MAG 18-11<\/a>","author_info_v2":{"name":"Peter M. F\u00e4rbinger, E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/peter-m-faerbinger-e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/55209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=55209"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/55209\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/4954"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=55209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=55209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=55209"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=55209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}