{"id":48541,"date":"2018-07-05T08:00:49","date_gmt":"2018-07-05T06:00:49","guid":{"rendered":"http:\/\/e3mag.com\/?p=48541"},"modified":"2020-02-09T20:12:22","modified_gmt":"2020-02-09T19:12:22","slug":"if-sap-now-salesforce-buys","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/wenn-sap-nun-salesforce-kauft\/","title":{"rendered":"If SAP now buys Salesforce"},"content":{"rendered":"<p>Monopolies are always disastrous. In this case, the SAP monopoly is not only annoying for existing customers, but also dangerous for SAP.<\/p>\n<p>SAP's ERP monopoly made the software group feel powerful enough to introduce a new, radical and disastrous licensing model for \"indirect use\" - SAP fell into its own trap: The new model clearly shows the inequality between third-party applications from its own group (SAP Application Access) and third-party applications (Indirect\/Digital Access).<\/p><div id=\"great-412669519\" class=\"great-fullsize-content-en great-entity-placement\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>SAP makes it crystal clear in the new model: Interactions between SAP applications such as CRM, Logistics, Ariba, Leonardo, SuccessFactors, Hybris, etc. and SAP's Digital Core are license-free (No additional ERP license needed), while the same interactions between Salesforce and other add-ons from SAP partners are subject to \"indirect use\" and thus require a license.<\/p>\n<p>The monopolist from Walldorf has drawn an arbitrary line here between software components that communicate with the Digital Core (SAP ERP and S\/4 Hana).<\/p>\n<p>To understand the inconsistency and arbitrariness, one can try the following thought experiment: The existing SAP customer runs a SoH architecture (SAP Business Suite on Hana) supplemented by a CRM system from Salesforce.<\/p>\n<p>SoH and Salesforce communicate via a NetWeaver stack (Process Integration). Naturally, SAP charges high fees for this with the argument: indirect use!<\/p>\n<p>The existing customer now has several options to escape this financial super-GAU. But the easiest way would be for SAP to acquire Salesforce. That way, Salesforce becomes a family member like Ariba, Concur, and Hybris before it, and existing SAP customers no longer have to pay \"indirect usage\" for interoperability between Salesforce and SAP's Digital Core (ERP\/ECC 6.0 or S\/4 Hana).<\/p>\n<p>\"Indirect use\" would thus not be a technical given or a legal conclusion, but merely SAP's arbitrariness. The Salesforce thought experiment can also be played the other way around:<\/p>\n<p>SAP sells SuccessFactors and Hybris! All SAP existing customers with ERP\/ECC 6.0 as well as S\/4 and SuccessFactors and\/or Hybris would then suddenly become subject to licensing in terms of SAP's \"indirect use\". It is therefore a question of viewpoint and not a question of use, function, technology, infrastructure, etc.<\/p>\n<p>It is time to declare \"indirect use\" a mirage: It simply does not exist! \"Indirect utilization\" is a figment of Walldorf's imagination. Anyone who believes in it, who sees it, who accepts it, has fallen into the SAP trap.<\/p>\n<p>Accordingly, the EU Software Directive 2009\/24 also states:<\/p>\n<p><em>\"The function of computer programs is to interface and operate with the other components of a computer system and the users. <\/em><\/p>\n<p><em>To this end, logical and, when appropriate, physical connection and interaction is necessary to ensure that software and users can function as intended. <\/em><\/p>\n<p><em>The parts of the program that are intended to enable such connection and interaction between the elements of software and hardware are commonly known as the 'interface'. <\/em><\/p>\n<p><em>This functional connection and interaction is commonly known as interoperability; this interoperability can be defined as the ability to exchange information and to mutually use the information exchanged.\"<\/em><\/p>\n<p>Those who still believe in \"indirect use\" have only themselves to blame. As the late former chancellor Helmut Schmidt said:<\/p>\n<p><em>\"Anyone who has visions should see a doctor.\"<\/em><\/p>\n<p>In the SAP community, it will be called in the future:<\/p>\n<p><em>\"Anyone who sees indirect use - that is, a mirage - should go to a lawyer who will explain the EU software directive to them.\"<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>At last there would be a proper CRM system in Walldorf, says one group. Many experts think that SAP would then no longer have any revenue from \"indirect use\". Neither will happen.<\/p>","protected":false},"author":2,"featured_media":4146,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[8,7,22863],"tags":[162,124,228,4186,13891,18805,23801,722,19701,48,236,4253],"coauthors":[19954],"class_list":["post-48541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-editorial","category-meinung","category-mag-1806","tag-ariba","tag-crm","tag-hybris","tag-indirekte-nutzung","tag-leonardo","tag-lizenzmodell","tag-logistics","tag-netweaver","tag-s-4-hana","tag-salesforce","tag-sap","tag-successfactors","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-400x160.jpg",400,160,true],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-768x307.jpg",768,307,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-100x40.jpg",100,40,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-480x192.jpg",480,192,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-640x256.jpg",640,256,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-720x288.jpg",720,288,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-960x384.jpg",960,384,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-18x7.jpg",18,7,true],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479.jpg",1000,400,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-600x240.jpg",600,240,true],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-600x400.jpg",600,400,true],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Editorial-e1699258340479-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Endlich w\u00fcrde es in Walldorf ein ordentliches CRM-System geben, sagt die eine Gruppe. Viele Experten meinen, dass SAP dann keine Einnahmen mehr aus \u201eindirekter Nutzung\u201c h\u00e4tte. Beides wird nicht eintreten.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/editorial\/\" rel=\"category tag\">Editorial<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/\" rel=\"category tag\">Die Meinung der SAP-Community<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag-1806\/\" rel=\"category tag\">MAG 18-06<\/a>","author_info_v2":{"name":"Peter M. F\u00e4rbinger, E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/peter-m-faerbinger-e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/48541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=48541"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/48541\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/4146"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=48541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=48541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=48541"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=48541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}