{"id":42437,"date":"2018-06-22T08:00:00","date_gmt":"2018-06-22T06:00:00","guid":{"rendered":"http:\/\/e3mag.com\/?p=42437"},"modified":"2024-01-19T14:51:38","modified_gmt":"2024-01-19T13:51:38","slug":"perfect-b2b-e-commerce-at-all-touchpoints","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/perfect-b2b-e-commerce-at-all-touchpoints\/","title":{"rendered":"Perfect B2B e-commerce at all touchpoints"},"content":{"rendered":"

However, the requirements in B2B e-commerce are much higher. Complex price structures and catalogs have to be supported; customer-specific prices, quantity scales and discounts have to be processed; diverse payment terms and methods as well as delivery addresses have to be provided.<\/p>\n

Customers also expect self-service options, support for complex product configurations and, of course, excellent search and navigation functions.<\/p>

\"Fullsize\"<\/a><\/div>\n

Reliable performance and high availability are taken for granted. The wealth of functions and information must result in an optimal customer experience - this is the only way to achieve a high level of customer satisfaction and, as a consequence, sustainable increases in sales.<\/p>\n

As if that were not enough, digitization is constantly bringing new trends - keywords are artificial intelligence, chatbots, voice commerce, and real-time personalization. Customers are experiencing the benefits of these novel technologies and are quickly taking them for granted as standard.<\/p>\n

When selecting a platform for B2B e-commerce, it is therefore important to ensure that it can meet current and future requirements and offers the flexibility for scaling and new business models.<\/p>\n

SAP Hybris is recommended in all these aspects. The solutions of the SAP Hybris portfolio for commerce, marketing, billing, sales, and service are perfectly integrated and enable a consistent customer experience at all touchpoints.<\/p>","protected":false},"excerpt":{"rendered":"

Customers in the B2B sector today expect the same attractive and consistent shopping experiences in e-commerce that they are used to in the private sector. The relevant information, products and services must be available at all times and via every touchpoint. <\/p>","protected":false},"author":38,"featured_media":42438,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161,2,22044],"tags":[],"coauthors":[19920],"class_list":["post-42437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","category-sap-nachrichten","category-mag-1805","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",400,180,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-768x346.jpg",768,346,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-100x45.jpg",100,45,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-480x216.jpg",480,216,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-640x288.jpg",640,288,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-720x324.jpg",720,324,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-960x432.jpg",960,432,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",1000,450,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",600,270,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790.jpg",600,270,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/05\/shutterstock_415464790-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Kunden im B2B-Bereich erwarten heute im E-Commerce die gleichen attraktiven und konsistenten Einkaufserlebnisse, die sie aus dem privaten Bereich gewohnt sind. Die relevanten Informationen, Produkte und Services m\u00fcssen jederzeit und \u00fcber jeden Touchpoint zur Verf\u00fcgung stehen. <\/p>\n","category_list_v2":"Szene<\/a>, Community Nachrichten<\/a>, MAG 18-05<\/a>","author_info_v2":{"name":"E-3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/42437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=42437"}],"version-history":[{"count":1,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/42437\/revisions"}],"predecessor-version":[{"id":138098,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/42437\/revisions\/138098"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/42438"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=42437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=42437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=42437"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=42437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}