{"id":393,"date":"2014-01-23T12:05:05","date_gmt":"2014-01-23T11:05:05","guid":{"rendered":"http:\/\/e3mag.com\/?p=393"},"modified":"2019-04-01T10:50:37","modified_gmt":"2019-04-01T08:50:37","slug":"mobile-customer-engagement-for-b2b-sector-commitment","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/mobile-kundenbindung-fuer-b2b-sektor-pflicht\/","title":{"rendered":"Mobile customer engagement mandatory for B2B sector"},"content":{"rendered":"

The study shows that the business-to-business sector (B2B<\/span>) regarding Customer acquisition<\/span> and retention is undergoing a process of change. In the USA<\/span> 559 billion is already being invested in this area. US<\/span>-dollars annually - more than twice the amount of the B2C<\/span>-business.<\/p>\n

B2B<\/span>-Players who do not jump on the online and mobile bandwagon risk losing market share in the short to medium term and their competitiveness in the long term.<\/p>

\"\"<\/a><\/div>\n

\"B2B<\/span>-Businesses need to develop effective e-commerce strategies as soon as possible, otherwise they run the risk of their customers leaving for competitors who are already further along this path.\"<\/p><\/blockquote>\n

explains Brian Walker, Senior Vice President Strategy at Hubris<\/span>.<\/p>\n

B2B<\/span>-customers are used to finding out about products online and now want to transfer this behavior to the business area. The study underlines this trend: 50 percent of the B2B<\/span>-vendors who sell directly to business partners via the online channel indicate that their buyers either use their customer websites or B2B<\/span>-You may use versions of these websites to order products and services.<\/p>\n

69 percent of companies that sell directly to business partners via the online channel no longer intend to publish printed product catalogs within the next five years.<\/p>\n

An important finding is that B2B<\/span>-providers are investing large sums in delivering a world-class customer experience - a sensible decision given that e-commerce will account for up to 50 percent of their revenue in the coming years.<\/p>\n

A majority of study participants also said that online sales have a significant impact on the way their customers interact with them. As was also evident, over 50 percent of the B2B<\/span>-customers use mobile devices to research and purchase products online.<\/p>\n

\"Being mobile is becoming more and more important for the B2B<\/span>e-commerce is becoming more and more valuable. Companies must therefore develop suitable strategies that provide their customers with a seamless shopping experience - regardless of whether they shop online on a traditional PC or with a mobile device\".<\/p><\/blockquote>\n

Walker adds.<\/p>\n

In addition, Forrester analysts found that online-only customers are more likely to add additional items to their shopping carts, order larger quantities, and place repeat orders than customers who buy offline-only.<\/p>\n

Also cross and Upselling<\/span>-Strategies and loyalty programs are more effective with this customer group.<\/p>\n

\"The B2B<\/span>-E-commerce gives customers complete control over their buying experience. Their expectations are correspondingly high for technologies that allow them to research, buy and use services according to their wishes\".<\/p><\/blockquote>\n

Brian Walker observes.<\/p>\n

\"In order to survive in terms of sales and customer loyalty over the long term, we must B2B<\/span>-offer companies an online experience that is similar to that of the B2C<\/span>-sector and covers the entire customer lifecycle.\"<\/p><\/blockquote>","protected":false},"excerpt":{"rendered":"

Hybris, an SAP company and e-commerce platform provider, presents the results of its B2B e-commerce study. Under the title \"Online and Mobile are Transforming B2B Commerce,\" Forrester had asked how B2B companies bring their products and services to the buyer.<\/p>","protected":false},"author":40,"featured_media":891,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[6],"tags":[350,351,228,181,31],"coauthors":[19957],"class_list":["post-393","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wirtschaft","tag-b2b","tag-b2c","tag-hybris","tag-usa","tag-wirtschaft","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455.jpg",1000,706,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455.jpg",400,282,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455-768x542.jpg",768,542,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455.jpg",1000,706,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455-100x71.jpg",100,71,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455-480x339.jpg",480,339,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455-640x452.jpg",640,452,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455-720x508.jpg",720,508,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455-960x678.jpg",960,678,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455.jpg",1000,706,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455.jpg",1000,706,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455.jpg",1000,706,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455.jpg",1000,706,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455.jpg",1000,706,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455.jpg",18,12,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455.jpg",956,675,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455.jpg",1000,706,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455.jpg",1000,706,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455.jpg",600,424,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455.jpg",600,424,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2014\/01\/2shutterstock_380621455-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Hybris, ein SAP-Unternehmen und Anbieter von E-Commerce-Plattformen, stellt die Ergebnisse der Studie zum B2B-E-Commerce vor. Unter dem Titel \u201eOnline and Mobile are Transforming B2B Commerce\u201c hatte Forrester danach gefragt, wie B2B-Unternehmen ihre Produkte und Services an den K\u00e4ufer bringen.<\/p>\n","category_list_v2":"Wirtschaft<\/a>","author_info_v2":{"name":"Robert Korec, E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/robert-korec-e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/393","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=393"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/393\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/891"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=393"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=393"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=393"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=393"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}