{"id":372,"date":"2013-10-29T09:15:16","date_gmt":"2013-10-29T08:15:16","guid":{"rendered":"http:\/\/e3mag.com\/?p=372"},"modified":"2022-02-05T23:47:38","modified_gmt":"2022-02-05T22:47:38","slug":"we-didnt-start-the-fire","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/we-didnt-start-the-fire\/","title":{"rendered":"We didn't start the fire"},"content":{"rendered":"<p><span id=\"urn:enhancement-137a8c7d-c7df-a69a-bce6-504d498b2170\" class=\"textannotation\"><img loading=\"lazy\" decoding=\"async\" title=\"We didn&#039;t start the fire\" class=\"size-full wp-image-373 alignleft\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Plattner-300x300.jpg\" alt=\"plattner-300x300\" width=\"300\" height=\"300\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Plattner-300x300.jpg 300w, https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Plattner-300x300-150x150.jpg 150w, https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Plattner-300x300-100x100.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Plattner-300x300-24x24.jpg 24w, https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Plattner-300x300-48x48.jpg 48w, https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Plattner-300x300-96x96.jpg 96w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>SAP<\/span>co-founder and <span id=\"urn:local-text-annotation-z1vev6qyqdjxww2cw4d0oh8dgzhnuh4j\" class=\"textannotation disambiguated wl-thing\">Chairman of the Supervisory Board<\/span> Professor <span id=\"urn:local-text-annotation-0rcxpddwyv5mlkfq8omd31uh7hozvbwh\" class=\"textannotation disambiguated wl-person\">Hasso Plattner<\/span> sells fresh fish. SAP <span id=\"urn:local-text-annotation-zlfwziarnage7kylw18inm9l5hp6t92a\" class=\"textannotation disambiguated wl-thing\">Chief Technology Officer<\/span> Vishal Sikka tries it with old cookies (cookies).<\/p>\n<p>Co-<span id=\"urn:local-text-annotation-rge2mq2cj2ebgerzn6dbujxp5b2kd54z\" class=\"textannotation disambiguated wl-thing\">CEO<\/span> <span id=\"urn:local-text-annotation-ovzw0cm4zytq1p6zlettcoaza5yc1t3w\" class=\"textannotation disambiguated wl-person\">Bill McDermott<\/span> offers the entire SAP belly store and co<span id=\"urn:local-text-annotation-72xgfhdophjo7qy1363omczzgm6cxwds\" class=\"textannotation disambiguated wl-thing\">CEO<\/span> <span id=\"urn:local-text-annotation-kzwfhu4vg9kk1p1w9euftzhqj798nu1l\" class=\"textannotation disambiguated wl-person\">Jim Hagemann Snabe<\/span> provides the entertainment:<\/p><div id=\"great-3603251996\" class=\"great-fullsize-content-en\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>\"Sanssouci, NewDB, In-memory, HanaDB, XI, PI, CCC and CCoE, ESA, <span id=\"urn:local-text-annotation-6rp8nxoi49e5l2jajz2e8jpela5omf5q\" class=\"textannotation disambiguated wl-thing\">SOA<\/span> - what else do I have to say? We didn't start the fire.\"<\/p>\n<p>Translated, it means the following: <span id=\"urn:local-text-annotation-revp95th4bql5jpol0qqbhm6t3wzq6tu\" class=\"textannotation disambiguated wl-organization\">Oracle<\/span>-<span id=\"urn:local-text-annotation-w2nvw7j3fgs4yt1muz4dtstoqw9q4xw8\" class=\"textannotation disambiguated wl-thing\">Boss<\/span> <span id=\"urn:local-text-annotation-uf5hbmsf4eq9p78cgcph6wyuy27m6wtn\" class=\"textannotation disambiguated wl-person\">Larry Ellison<\/span>Hasso's favorite enemy, is trying to compete with Oracle Applications of the SAP Business Suite (successor to <span id=\"urn:local-text-annotation-9wlp4r7389so0c350whahjrkp8da9ds8\" class=\"textannotation disambiguated wl-thing\">R\/3<\/span>), while SAP is poaching in Larry's traditional market area with its Hana database.<\/p>\n<p>What used to be a clean <span id=\"urn:local-text-annotation-o92oaa005add15kkney098w0pg6hyrmf\" class=\"textannotation disambiguated wl-thing\">Layer model<\/span> with the respective core competencies is now a war for market share at the expense of former allies. <span id=\"urn:local-text-annotation-6thbmr5g4a37x8ne685xsy1vxno1zksj\" class=\"textannotation disambiguated wl-organization\">Oracle<\/span> announced a few weeks ago in San Francisco an in-memory computing extension for its <span id=\"urn:local-text-annotation-2v5ev4u59qgusfd7rbb0197lwrdbh49l\" class=\"textannotation disambiguated wl-thing\">Database<\/span> presented.<\/p>\n<p>Naturally, this is aimed at Hana and has set Hasso off. The verbal war between Larry and Hasso is nothing new. The two alpha males have already fought fierce duels with their sailing boats.<\/p>\n<p><em>Read the blog translated into German by the E-3 editorial team in the printed November issue of E-3 magazine or online on your tablet and smartphone.<\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>When the IT world was still in order: the server manufacturers supplied the operating system. Mostly it was Unix and sometimes VMS for DEC-VAX servers. The database came from Oracle. Later, IBM came along with DB2. And Microsoft tried to get in with Windows NT and the young SQL Server. R\/3 sat happily on top of them all and SAP conquered the world with it. And today?<\/p>","protected":false},"author":38,"featured_media":1333,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161],"tags":[187,768,85,381,198,312],"coauthors":[19920],"class_list":["post-372","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","tag-bill-mcdermott","tag-esa","tag-hanadb","tag-in-memory","tag-oracle","tag-vishal-sikka","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108.jpg",1000,986,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108.jpg",400,394,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108-768x757.jpg",768,757,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108.jpg",1000,986,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108-100x99.jpg",100,99,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108-480x473.jpg",480,473,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108-640x631.jpg",640,631,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108-720x710.jpg",720,710,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108-960x947.jpg",960,947,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108.jpg",1000,986,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108.jpg",1000,986,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108.jpg",1000,986,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108.jpg",1000,986,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108.jpg",1000,986,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108.jpg",12,12,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108.jpg",685,675,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108.jpg",1000,986,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108.jpg",1000,986,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108.jpg",600,592,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108.jpg",600,592,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_96745108-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Als die IT-Welt noch in Ordnung war: Die Serverhersteller lieferten das Betriebssystem. Meistens war es Unix und manchmal VMS f\u00fcr DEC-VAX-Server. Von Oracle kam die Datenbank. Sp\u00e4ter kam noch IBM mit DB2 hinzu. Und Microsoft versuchte, mit Windows NT und dem jungen SQL-Server reinzugr\u00e4tschen. Auf dem allen sa\u00df zufrieden R\/3 und SAP eroberte damit die Welt. Und heute?<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/scene\/\" rel=\"category tag\">Szene<\/a>","author_info_v2":{"name":"E-3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/372","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=372"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/1333"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=372"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}