{"id":36255,"date":"2018-05-23T08:00:48","date_gmt":"2018-05-23T06:00:48","guid":{"rendered":"http:\/\/e3mag.com\/?p=36255"},"modified":"2022-05-01T09:35:04","modified_gmt":"2022-05-01T07:35:04","slug":"big-expectations-dragging-success","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/grosse-erwartungen-schleppender-erfolg\/","title":{"rendered":"Digitization: Great expectations, sluggish success"},"content":{"rendered":"<p>As a recent survey by Horv\u00e1th &amp; Partners shows, 60 percent expect revenue increases from digital transformation. So far, only half of the companies are experiencing initial revenue increases as a result of digitization.<\/p>\n<p>They still find it difficult to invent completely new business models based on the new opportunities and thus to tap into new customers and markets. In order for the high expectations to be fulfilled, companies must undergo a cultural change and become more agile.<\/p><div id=\"great-1697890648\" class=\"great-fullsize-content-en great-entity-placement\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>However, digitization is only slowly paying off on the revenue side: Only 52 percent of companies can attribute initial revenue increases to digitization.<\/p>\n<figure id=\"attachment_36258\" aria-describedby=\"caption-attachment-36258\" style=\"width: 800px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Horvath_Infografik_Studie_Digital_Value_Wertschoepfung_cmyk.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36258 size-full\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/Horvath_Infografik_Studie_Digital_Value_Wertschoepfung_cmyk.jpg\" alt=\"Horvath infographic study digital value creation Cmyk\" width=\"800\" height=\"515\"><\/a><figcaption id=\"caption-attachment-36258\" class=\"wp-caption-text\">Advantages that corporate decision-makers expect from advancing digitization.<\/figcaption><\/figure>","protected":false},"excerpt":{"rendered":"<p>The majority of decision-makers in German-speaking countries are hoping for relevant increases in revenue over the next few years as a result of advancing digitization.<\/p>","protected":false},"author":38,"featured_media":36640,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,20118],"tags":[601],"coauthors":[19920],"class_list":["post-36255","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag-1804","tag-digitalisierung","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",400,173,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-768x332.jpg",768,332,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-100x43.jpg",100,43,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-480x207.jpg",480,207,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-640x276.jpg",640,276,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-720x311.jpg",720,311,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-960x415.jpg",960,415,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",1000,432,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",600,259,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528.jpg",600,259,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2018\/04\/shutterstock_253684528-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Die Mehrheit der Entscheider im deutschsprachigen Raum erhofft sich f\u00fcr die n\u00e4chsten Jahre relevante Umsatzsteigerungen durch die fortschreitende Digitalisierung.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/sap-nachrichten\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag-1804\/\" rel=\"category tag\">MAG 18-04<\/a>","author_info_v2":{"name":"E-3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/36255","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=36255"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/36255\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/36640"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=36255"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=36255"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=36255"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=36255"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}