{"id":352,"date":"2013-10-24T10:36:40","date_gmt":"2013-10-24T08:36:40","guid":{"rendered":"http:\/\/e3mag.com\/?p=352"},"modified":"2019-04-01T10:50:46","modified_gmt":"2019-04-01T08:50:46","slug":"trendsetter","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/trendsetter\/","title":{"rendered":"Trendsetter"},"content":{"rendered":"<p>The use of Hana can provide companies with a major productivity boost, says Hans Kaiser, Director <span id=\"urn:local-text-annotation-to5y6mwhshwltx1pe5k5l8z17cbzejz6\" class=\"textannotation disambiguated wl-thing\">Business Development<\/span> at Ecenta, is convinced.<\/p>\n<p>According to the German <span id=\"urn:local-text-annotation-q5lskfyz2wo9brgk0gors7jwwb3twr3m\" class=\"textannotation disambiguated wl-organization\">SAP<\/span>-user group already have 14 percent of the <span id=\"urn:local-text-annotation-cww75kb6cecsplq4rll69ezb4z4v55xk\" class=\"textannotation disambiguated wl-organization\">DSAG<\/span>-members have launched specific Hana projects.<\/p><div id=\"great-2194997289\" class=\"great-fullsize-content-en\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p><em>\"Companies are increasingly recognizing how Hana can improve and accelerate business processes. Through new in-memory<span id=\"urn:local-text-annotation-21j2v4kirp4wltbfhfg57et9u88ql711\" class=\"textannotation disambiguated wl-thing\">Applications<\/span> suddenly completely new processes can be realized that were previously unthinkable.\"<\/em><\/p>\n<p>In order to provide ideal support for mobile employees and the local workforce, companies are increasingly looking for solutions that are tailored to the needs of individual sectors and the requirements of specific processes.<\/p>\n<p>For example <span id=\"urn:local-text-annotation-47qvn7tcbjudf9v9vw6eurd157exi7xh\" class=\"textannotation disambiguated wl-thing\">Financial service provider<\/span> other requirements for a <span id=\"urn:local-text-annotation-81kz36lmar33ah053fz4dctniez3al1e\" class=\"textannotation disambiguated wl-organization\">SAP<\/span>-solution as a company in the automotive industry.<\/p>\n<p><em>\"We can see from specific customer inquiries and current projects how specific the requirements have become.<\/em><\/p>\n<p><em>For example, companies ask both <span id=\"urn:local-text-annotation-kgiw7xhm1gkktbm4npiwsb4b0zq5eyak\" class=\"textannotation disambiguated wl-thing\">Apps<\/span> for their sales teams in the <span id=\"urn:local-text-annotation-n0yh5nh5vu48sjcsdu1w4qp1z049w3fj\" class=\"textannotation disambiguated wl-thing\">Field Service<\/span> as well as iPad<span id=\"urn:local-text-annotation-nu7ainln96oqn53gnca519vvrvxu79rs\" class=\"textannotation disambiguated wl-thing\">Applications<\/span> for service technicians\"<\/em><\/p>\n<p>summarizes Hans Kaiser.<\/p>\n<p><em>\"It is important to the <span id=\"urn:local-text-annotation-3x5d1400keutakvld72zer9x3x7w63ug\" class=\"textannotation disambiguated wl-thing\">Customers<\/span> However, they always want their specific processes to be supported as simply as possible.<\/em><\/p>\n<p><em>Simple to operate, simple in terms of infrastructure and simple in terms of ongoing operation. And last but not least, easy to adapt to changing conditions.\"<\/em><\/p>\n<p>At the institute <span id=\"urn:local-text-annotation-zmreuusegsmrvf38xj1yd1p3w055o5q9\" class=\"textannotation disambiguated wl-organization\">Straumann<\/span> in Basel, Ecenta equipped 800 sales employees around the world with <span id=\"urn:local-text-annotation-t25pqk5dmrwxivd1vj7jmateh3iytbqb\" class=\"textannotation disambiguated wl-thing\">Customers<\/span> customized mobile solution. The basis for this was the standard application SAP <span id=\"urn:local-text-annotation-4cgesjcbm79antjnuca18co70fv130bh\" class=\"textannotation disambiguated wl-thing\">CRM<\/span> Sales for iPhones.<\/p>\n<p>Another example is the <span id=\"urn:local-text-annotation-zyn53vlntrwzd34ync048eadunzhs9ss\" class=\"textannotation disambiguated wl-thing\">Application<\/span> Service Issue <span id=\"urn:local-text-annotation-jdo5wrl9vb0uami1e75j7h0h3btij9u7\" class=\"textannotation disambiguated wl-thing\">Management<\/span> 2.0 for processing service notifications on the iPad.<\/p>\n<p>In the future, the company plans to develop further mobile <span id=\"urn:local-text-annotation-3brkk8cnfb13sh78cki3zbgrd6u06b5v\" class=\"textannotation disambiguated wl-organization\">SAP<\/span>-<span id=\"urn:local-text-annotation-osej51jph2dl90488svwhl5rqyk1pj9m\" class=\"textannotation disambiguated wl-thing\">Applications<\/span> for iPad and other platforms, as well as the integration of industry- and process-specific <span id=\"urn:local-text-annotation-0e635rurym884eniwo5741md3r7mnd1u\" class=\"textannotation disambiguated wl-thing\">Applications<\/span> with Hana.<\/p>\n<p><em>\"A number of Hana projects are now underway at large corporations. In the not too distant future, large medium-sized companies will also benefit from in-memory<span id=\"urn:local-text-annotation-8mt2x5lfv8450zz3z2zzxuyinrjmy5uk\" class=\"textannotation disambiguated wl-thing\">Applications<\/span> benefit\"<\/em><\/p>\n<p>reports Hans Kaiser.<\/p>","protected":false},"excerpt":{"rendered":"<p>Two-thirds of German-speaking SAP users now use mobile applications, according to an online study by DSAG. Hana and the growing demand for industry- and process-specific solutions continue to be in vogue.<\/p>","protected":false},"author":38,"featured_media":1235,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161],"tags":[104,273,65,103,211,274],"coauthors":[19920],"class_list":["post-352","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","tag-android","tag-dsag","tag-hana","tag-ios","tag-mobilitaet","tag-studie","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264.jpg",1000,667,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264.jpg",400,267,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264-768x512.jpg",768,512,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264.jpg",1000,667,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264-100x67.jpg",100,67,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264-480x320.jpg",480,320,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264-640x427.jpg",640,427,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264-720x480.jpg",720,480,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264-960x640.jpg",960,640,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264.jpg",1000,667,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264.jpg",1000,667,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264.jpg",1000,667,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264.jpg",1000,667,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264.jpg",1000,667,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264.jpg",18,12,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264.jpg",1000,667,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264.jpg",1000,667,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264.jpg",1000,667,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264.jpg",600,400,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264.jpg",600,400,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_267008264-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Zwei Drittel der deutschsprachigen SAP-Anwender nutzen mittlerweile mobile Anwendungen, wie eine Onlinestudie der DSAG belegt. Weiter im Trend liegen Hana und die steigende Nachfrage an branchen- und prozessspezifischen L\u00f6sungen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/scene\/\" rel=\"category tag\">Szene<\/a>","author_info_v2":{"name":"E-3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=352"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/352\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/1235"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=352"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}