{"id":344,"date":"2013-10-23T14:41:04","date_gmt":"2013-10-23T12:41:04","guid":{"rendered":"http:\/\/e3mag.com\/?p=344"},"modified":"2019-04-01T10:51:06","modified_gmt":"2019-04-01T08:51:06","slug":"database-market-is-mixed","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/datenbankmarkt-wird-aufgemischt\/","title":{"rendered":"Database market is being shaken up"},"content":{"rendered":"<p>About three years ago began <span id=\"urn:local-text-annotation-opmvmizfbic37htwmdqvbg7ckz6ylpob\" class=\"textannotation disambiguated wl-organization\">SAP<\/span> to get users on board with Hana in-memory technology. Customers benefit from improvements in performance, which traditional disk-based <span id=\"urn:local-text-annotation-8ci8zp0zyywxlsqzimbn4o3lgaatnnhr\" class=\"textannotation disambiguated wl-thing\">Databases<\/span> and bring more flexibility to the IT structures, the <span id=\"urn:local-text-annotation-5f9fr6u55ixh7try45izspmj1q5b1fik\" class=\"textannotation disambiguated wl-place\">Walldorf<\/span> never tire of touting the benefits of the new technology.<\/p>\n<p>The company's strategy seems to be paying off, as more and more companies are asking the <span id=\"urn:local-text-annotation-8vx2yeiva47jln5xjlmyfw7ogt4lozhh\" class=\"textannotation disambiguated wl-thing\">Hana<\/span>-The new technology is being offered by the software giant and is ready to be used in the business environment.<\/p><div id=\"great-570071660\" class=\"great-fullsize-content-en great-entity-placement\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>The large database manufacturers such as Oracle and IBM take the offensive of the <span id=\"urn:local-text-annotation-0reoss99niwsts9r56mhmhg19qqr0qid\" class=\"textannotation disambiguated wl-place\">Walldorf<\/span> but so far with composure. Hardly any customer will completely abandon their established <span id=\"urn:local-text-annotation-jqsq4c6e89eovsrhwkpl9ivd6ug8mrao\" class=\"textannotation disambiguated wl-thing\">Databases<\/span> say goodbye and focus entirely on the <span id=\"urn:local-text-annotation-7rkkpwkidfnardm9lw05qptamttgyp6l\" class=\"textannotation disambiguated wl-organization\">SAP<\/span>-switch platform.<\/p>\n<p>In-memory technology and<span id=\"urn:local-text-annotation-kk66bbrm0ur2ff8kg7b6m7opckur7ru7\" class=\"textannotation disambiguated wl-thing\">Databases<\/span> are not new either and <span id=\"urn:local-text-annotation-l1yp7tuxvni9nf8jo4f7cj4fjyz8at2d\" class=\"textannotation disambiguated wl-organization\">Oracle<\/span> a pioneer in the field of in-memory, G\u00fcnther St\u00fcrner, Vice President of Sales Consulting at <span id=\"urn:local-text-annotation-gekm66wcp49xi19wcx66ab5c5tk66458\" class=\"textannotation disambiguated wl-organization\">Oracle<\/span>. What has been missing from the portfolio so far is the concrete implementation of an in-memory columnar...<span id=\"urn:local-text-annotation-e5trg9m5jolik6iuibj7pbuzupk3mkwd\" class=\"textannotation disambiguated wl-thing\">Database<\/span>.<\/p>\n<p>That will change next year when the database giant makes In-memory available as a paid option for the 12.1.0.1 release of its in-house database system.<\/p>\n<h3><span id=\"urn:local-text-annotation-r0n0slipotn73v5xjpitter3ca2vijyy\" class=\"textannotation disambiguated wl-organization\">Oracle<\/span> closes to the competition<\/h3>\n<p>This means that the company is catching up with its competitors, as already in spring 2013 the <span id=\"urn:local-text-annotation-wpkgyh27zie3qme52e4ermmoosn6tii8\" class=\"textannotation disambiguated wl-organization\">IBM<\/span> with IBM Blu Acceleration, an add-on module to its relational <span id=\"urn:local-text-annotation-888u8toc534wg8j7zg09dfm3ld7t87zo\" class=\"textannotation disambiguated wl-thing\">Database<\/span> <span id=\"urn:local-text-annotation-3ei5v5sklmtd6hvmiuvf4l8wgpj25c39\" class=\"textannotation disambiguated wl-thing\">DB2<\/span> which enables in-memory and column orientation. And in the research facilities of <span id=\"urn:local-text-annotation-6jk9mc6gh9pgfc1mozynq8segnyp71mo\" class=\"textannotation disambiguated wl-organization\">Microsoft<\/span> the developers are working on in-memory capabilities for the <span id=\"urn:local-text-annotation-j70flydjqtoqwtzd4xw2mf11vwfhrhkb\" class=\"textannotation disambiguated wl-thing\">SQL<\/span>-servers, which are to be upgraded with it before the end of 2013.<\/p>\n<p>At the Oracle OpenWorld now pulled <span id=\"urn:local-text-annotation-9478y4jvcrhhauau78ea4b9cbj0b4lut\" class=\"textannotation disambiguated wl-organization\">Oracle<\/span> and announced its new database software, which can use in-memory and work in a column-oriented manner. According to St\u00fcrner, column orientation is advantageous when business processes require read accesses, such as those found in analytical applications.<\/p>\n<p>The row orientation, on the other hand, makes more sense for transaction applications that write to a database table. In order to be prepared for all use cases and to make the desired information available in a timely manner, the data in the overall system is to be stored in both row-oriented and column-oriented hybrid form.<\/p>\n<p>With this <span id=\"urn:local-text-annotation-q1c6d8dhlfohhy3fj9mg3djzkxy3lf0i\" class=\"textannotation disambiguated wl-organization\">Oracle<\/span> a unique selling point, because the hybrid form of storage has not been used by any other provider to date, comments St\u00fcrner.<\/p>\n<p><em>\"This allows us to guarantee the best performance for database processes at all times for all applications.\"<\/em><\/p>\n<p>In the future, analytical queries will run a hundred times faster than before. And the speed for transaction processing will double.<\/p>\n<h3>Database specialists must collaborate<\/h3>\n<p>Before the new technology is introduced, however, companies' database specialists are first called upon. They must do their homework if the new technology is to bring the desired benefits to an organization.<\/p>\n<p>St\u00fcrner recommends a kind of specification sheet in which various points are listed. For example, the existing <span id=\"urn:local-text-annotation-nlkelrt3j8wv3sajir6iadtkwpnq055w\" class=\"textannotation disambiguated wl-organization\">Oracle<\/span>-infrastructure can continue to be used in order to avoid superfluous investments.<\/p>\n<p>In addition, existing applications must benefit from the new technology without having to be rewritten for it in a time-consuming and costly manner.<\/p>\n<p>The database specialists must also decide which data sets should ultimately be stored in the main memory. Current data can be kept in flash memory, less current data can be kept on various disk storage devices.<\/p>\n<p>What the existing <span id=\"urn:local-text-annotation-914iv81ub684lszwyyi1wrhu4w9bwhku\" class=\"textannotation disambiguated wl-organization\">Oracle<\/span>-St\u00fcrner promises that the security and backup features of the existing environment can be used unchanged in the new environment.<\/p>\n<p>The new option can be used in scale-out scenarios, where more machines are added to the cluster. Another option is scale-up. Here, the database computer is increased by additional CPUs.<\/p>\n<p>Deployment scenarios sees <span id=\"urn:local-text-annotation-lkqp04r1jusqx5t11du5k2bhkckouavt\" class=\"textannotation disambiguated wl-organization\">Oracle<\/span>-Representative G\u00fcnther St\u00fcrner to all users who use complex applications for reporting, <span id=\"urn:local-text-annotation-b23pcuuu38koeegl0z61jxspvl12k01l\" class=\"textannotation disambiguated wl-thing\">Business Intelligence<\/span> use and drive analytics and need to accelerate these applications.<\/p>\n<p>The target group is not only large corporations, but also medium-sized companies that need to perform many complex evaluation processes in real time.<\/p>","protected":false},"excerpt":{"rendered":"<p>Oracle wants to put the fear of God into SAP. Thanks to an add-on module that is to be available in the database giant's portfolio in the first half of 2014, Oracle users will then also have the option of significantly accelerating their applications by using in-memory technology with Oracle databases.<\/p>","protected":false},"author":21,"featured_media":1258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[161],"tags":[264,339,265,65,258,198,236,9544],"coauthors":[25369],"class_list":["post-344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-szene","tag-datenbanken","tag-db2","tag-flexibilitaet","tag-hana","tag-ibm","tag-oracle","tag-sap","tag-sql-server","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053.jpg",1000,651,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053.jpg",400,260,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053-768x500.jpg",768,500,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053.jpg",1000,651,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053-100x65.jpg",100,65,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053-480x312.jpg",480,312,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053-640x417.jpg",640,417,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053-720x469.jpg",720,469,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053-960x625.jpg",960,625,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053.jpg",1000,651,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053.jpg",1000,651,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053.jpg",1000,651,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053.jpg",1000,651,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053.jpg",1000,651,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053.jpg",18,12,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053.jpg",1000,651,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053.jpg",1000,651,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053.jpg",1000,651,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053.jpg",600,391,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053.jpg",600,391,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2013\/10\/shutterstock_421484053-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Oracle will SAP das F\u00fcrchten lehren. Dank eines Zusatzmoduls, das in der ersten H\u00e4lfte 2014 im Portfolio des Datenbankriesen verf\u00fcgbar sein soll, haben Oracle-Anwender dann auch die M\u00f6glichkeit, ihre Anwendungen durch den Einsatz von In-memory-Technologie mit Oracle-Datenbanken deutlich zu beschleunigen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/szene\/\" rel=\"category tag\">Szene<\/a>","author_info_v2":{"name":"Petra Adamik","url":"https:\/\/e3mag.com\/en\/author\/petra-adamik\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/344","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=344"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/344\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/1258"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=344"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=344"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=344"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=344"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}