{"id":31458,"date":"2017-12-07T10:00:19","date_gmt":"2017-12-07T09:00:19","guid":{"rendered":"http:\/\/e3mag.com\/?p=31458"},"modified":"2019-03-11T11:28:52","modified_gmt":"2019-03-11T10:28:52","slug":"sapphire-europe-2018","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/sapphire-europa-2018\/","title":{"rendered":"Sapphire Europe 2018"},"content":{"rendered":"

SAP CEO Bill McDermott may have a house in Heidelberg, but believe me, it's no better or worse than a presidential suite in a 5-star hotel.<\/p>\n

\"Not everyone has to be happy with a messy office like yours\" says my wife, who also likes it tidy and clean in her own four walls.<\/p>

\"\"<\/a><\/div>\n

\"The genius rules the chaos, the fool keeps order,\" is my answer - without wanting to offend Bill with his sterile second home.<\/p>\n

As often emphasized and written here: The roots of SAP and business IP are in Europe. A global trend event in Europe would be the logical answer to SAP's history and future.<\/p>\n

Instead, McDermott and his traveling circus Sapphire merely travel to where revenue expectations are highest. Europe, on the other hand, is milked for \"indirect use\". It's a cost-benefit calculation: Why hold a Sapphire in Europe when the licensing revenues are bubbling up anyway?<\/p>\n

Our SAP regulars' table now only knows one topic: indirect use! We had a great laugh about editor-in-chief F\u00e4rbinger's crazy idea that bots based on Leonardo Machine Learning will also need an SAP Professional User License in the future.<\/p>\n

And if the bots then become really intelligent and propose creative solutions, do they need a developer user license around 6000 euros? What does seem real, however, is the sword of Damocles of \"indirect use\" via applications such as IoT, M2M, blockchain, etc. It is interesting - again related to Europe - that the relevant groupings such as DSAG and IA4SP are doing so little against this existential threat.<\/p>\n

This is where innovation and growth are corrupted: Those who can no longer choose the most suitable solutions today, but are guided by SAP's \"licensing terror,\" are likely to be left as losers in the digital transformation.<\/p>\n

There will be no satisfactory answer from SAP this year regarding a vertical license model - even though my friends from the DSAG association have promised a solution. Now the year-end business is running and nobody has time, desire and mood to burn their fingers with a new license model.<\/p>\n

SAP has become a global company. Here, the wishes and problems of the Europeans weigh little: no new licensing model, no Sapphire, no relationship management.<\/p>\n

You can feel the absence of Gerd Oswald, the one-year extension of Michael Kleinemeier is no revelation, and technical director Bernd Leukert is at a loss. Salvation for Europe is not in sight.<\/p>\n

And my wife says questioningly, \"But you are also a global corporation?\" Yes, my own SAP empire spans all continents. But we have clear structures and responsibilities.<\/p>\n

As an IT department, we act transparently and agilely - and we respect the wishes of our users. SAP could learn a lot here to secure its business in the long term, because AWS, Google and Microsoft have the better cloud offering; Siemens, Bosch, General Electric understand much more about IoT and M2M; machine learning and blockchain are available elsewhere faster and cheaper.<\/p>\n

The future of SAP:<\/h3>\n

a radical course correction with a kick-off sapphire in Europe or any IT provider among many!<\/p>\n

It all started with the cloud: There is hardly an IT company that has not jumped on the cloud hype. Now IoT is offered everywhere - from NetApp to Bosch.<\/p>\n

SAP Leonardo is no worse than the vast number of IoT solutions - but no better either. The same applies to Machine\/Deep Learning. SAP is very committed to AI, but Microsoft, Google and Amazon have also done their homework.<\/p>\n

SAP has carelessly squandered its ERP unique selling proposition in many areas - CRM, logistics, production, etc. - and is currently trying to regain something like topic leadership and unique selling proposition with a revival of Abap on the cloud platform. The company is currently trying to regain something like topic leadership and a unique position with a revival of Abap on the cloud platform. Whether this plan will work remains to be seen. We still have enough Abap specialists who are happy about this trend.<\/p>","protected":false},"excerpt":{"rendered":"

No! There will be no SAP's act of courtesy towards European existing customers, developers and analysts in 2018 either. Europe has become SAP's \"cash cow.\" Communication takes place elsewhere.<\/p>","protected":false},"author":9,"featured_media":2461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[12,7,19171],"tags":[886,4186,370,3438,14049,353],"coauthors":[21816],"class_list":["post-31458","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noname","category-meinung","category-mag-1712","tag-blockchain","tag-indirekte-nutzung","tag-iot","tag-m2m","tag-mcdermott","tag-sapphire","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",400,172,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-768x331.jpg",768,331,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-100x43.jpg",100,43,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-480x207.jpg",480,207,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-640x276.jpg",640,276,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-720x310.jpg",720,310,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-960x414.jpg",960,414,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",600,259,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",600,259,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"

Nein! Auch 2018 wird es keinen SAP\u2019schen Akt der H\u00f6flichkeit gegen\u00fcber den europ\u00e4ischen Bestandskunden, Entwicklern und Analysten geben. Europa ist zur \u201eMelkkuh\u201c der SAP geworden. Kommunikation findet woanders statt.<\/p>\n","category_list_v2":"No\/Name-Kolumne<\/a>, Die Meinung der SAP-Community<\/a>, MAG 17-12<\/a>","author_info_v2":{"name":"no-name","url":"https:\/\/e3mag.com\/en\/author\/no-name\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/31458","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=31458"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/31458\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/2461"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=31458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=31458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=31458"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=31458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}