{"id":294,"date":"2013-09-17T12:40:29","date_gmt":"2013-09-17T10:40:29","guid":{"rendered":"http:\/\/e3mag.com\/?p=294"},"modified":"2019-04-01T10:52:25","modified_gmt":"2019-04-01T08:52:25","slug":"sap-goes-usa-really","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/sap-goes-usa-wirklich\/","title":{"rendered":"SAP goes USA! Really?"},"content":{"rendered":"<p><span id=\"urn:enhancement-86ac2d30-46a9-9e77-d4d8-a172da169463\" class=\"textannotation disambiguated wl-person\">SAP<\/span> As a founder-managed Group, we have always had only a low level of fluctuation on the Executive Board, although we were able to compensate for the departure of two of the five founders and the changes in the then extended <span id=\"urn:local-text-annotation-dkih5s73sbrehmo5uprit4l02ftlzgh4\" class=\"textannotation disambiguated wl-thing\">Board of Directors<\/span> must not forget.<\/p>\n<p>In the meantime, a few double peaks and major acquisitions later, it is only Gerhard Oswald and Werner Brandt who have been working continuously since 1996 and 2001 respectively at the <span id=\"urn:local-text-annotation-u09c4rjnfmcj4tt2au99ud8yf0k5p58o\" class=\"textannotation disambiguated wl-person\">SAP<\/span>-<span id=\"urn:local-text-annotation-sqaq00aj1r859gh3srmlrlvb9c1fyrve\" class=\"textannotation disambiguated wl-thing\">Board of Directors<\/span> are.<\/p><div id=\"great-4175482316\" class=\"great-fullsize-content-en great-entity-placement\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>By the way, it is a good thing that Oswald wants to extend his contract, which expires in 2014, until 2016 and that Werner Brandt has built up a competent long-term successor in Luca Mucic.<\/p>\n<h3>New language: English<\/h3>\n<p>The or the <span id=\"urn:local-text-annotation-es6mokm99qhf6kc149c9gznw2zb61l4o\" class=\"textannotation disambiguated wl-thing\">Spokesman of the Board<\/span> have not originated from the country of origin for years. <span id=\"urn:local-text-annotation-20dljsy0pmgsbl38ndd7flkmzcfmva5h\" class=\"textannotation disambiguated wl-person\">SAP<\/span>.<\/p>\n<p>What is new, however, is that with <span id=\"urn:local-text-annotation-gdmoku5x64ouwn25irgnswhzxto58zij\" class=\"textannotation disambiguated wl-person\">Bill McDermott<\/span> For the first time, a non-European was the sole <span id=\"urn:local-text-annotation-60688p1opfqivaox6tgg4npc7ydr0wmm\" class=\"textannotation disambiguated wl-thing\">Spokesman of the Board<\/span> will be.<\/p>\n<p>However, he already manages his business primarily from the USA. The fact that he is learning German intensively, as he likes to emphasize in interviews, is due more to politeness than to the language culture in the USA. <span id=\"urn:local-text-annotation-9gjwbt5w825k3v8sw0w1dgndt7fst7fl\" class=\"textannotation disambiguated wl-person\">SAP<\/span>.<\/p>\n<p>Already today, most cross-border meetings are held at <span id=\"urn:local-text-annotation-qz8vnw6lxmhmd651uqhd2q2bhqrjf5bu\" class=\"textannotation disambiguated wl-person\">SAP<\/span> in English.<\/p>\n<p>Also development, <span id=\"urn:local-text-annotation-0pwbd3r1jx6aymajcx6043ldhaeeicrs\" class=\"textannotation disambiguated wl-thing\">Marketing<\/span>, training and even the sales programs have been available in English first for many years.<\/p>\n<p>In what other language?<\/p>\n<h3>AG becomes SE<\/h3>\n<p>Together with the long-planned transformation of SAP <span id=\"urn:local-text-annotation-z9nfdy5mup80f3xy5zkyi2qjltgwb57o\" class=\"textannotation disambiguated wl-thing\">AG<\/span> into a European <span id=\"urn:local-text-annotation-7t0bs1l7bvrkp97rkpgk5egfcdt5bd0c\" class=\"textannotation disambiguated wl-thing\">Public limited company<\/span> (<span id=\"urn:local-text-annotation-vzpavt0gxjjzhifoz11qrdmnuiw41vqy\" class=\"textannotation disambiguated wl-thing\">SE<\/span>), it was rumored that an important step had been taken to expand the headquarters of the <span id=\"urn:local-text-annotation-tu6oc4bwk6e6ojdszkp084919972nft6\" class=\"textannotation disambiguated wl-person\">SAP<\/span> to the USA.<\/p>\n<p>Really? An SAP <span id=\"urn:local-text-annotation-1puitr99a6dig3bkj2rakkvv53k5mxap\" class=\"textannotation disambiguated wl-thing\">SE<\/span> can indeed move the company headquarters abroad more easily, but only within Europe.<\/p>\n<p>In the days of a board spokesman like <span id=\"urn:local-text-annotation-bap9iad72suprj9qjkgyad15fxii7hfh\" class=\"textannotation disambiguated wl-person\">L\u00e9o pharmacist<\/span> that would have fueled the rumor mill. He often complained about the provinciality of Heidelberg and praised Paris in the same breath.<\/p>\n<p>When I was still at the <span id=\"urn:local-text-annotation-s9von88cbzpqbv9fxpgs1jfws3g22m65\" class=\"textannotation disambiguated wl-person\">SAP<\/span> I worked on, there was a program called NextGeneration@.<span id=\"urn:local-text-annotation-rdktrm3ld3gtc4vkcvenslgkppk7xbe2\" class=\"textannotation disambiguated wl-person\">SAP<\/span>. A small group of employees was allowed to spend a whole day with the complete <span id=\"urn:local-text-annotation-1w74pbhh0um1vjx8owsyp3w6d33482el\" class=\"textannotation disambiguated wl-thing\">Board of Directors<\/span> discuss future developments and market opportunities.<\/p>\n<p>At the time, Hasso Plattner was a <span id=\"urn:local-text-annotation-bvlkd0loiu6t3fss42zosrlasl5402b2\" class=\"textannotation disambiguated wl-thing\">Spokesman of the Board<\/span> in doing so. When it came to implementing an idea proposed by a colleague, he said that the conviction of <span id=\"urn:local-text-annotation-au7k5lx0uvn4rs4kuqq1wspskq7oozct\" class=\"textannotation disambiguated wl-thing\">Board of Directors<\/span> and employees is not enough.<\/p>\n<p>When the middle <span id=\"urn:local-text-annotation-b6icxqypp662zw3b4rn3ks87p92yh3zs\" class=\"textannotation disambiguated wl-thing\">Management<\/span> does not go along, there is no implementation.<\/p>\n<p>We laughed. Later we learned that he was right.<\/p>\n<p>Today would <span id=\"urn:local-text-annotation-dcugs6xplqo32gkxwd6r9veb4grl5p4f\" class=\"textannotation disambiguated wl-person\">Hasso Plattner<\/span> laugh. In the meantime he is chairman of the <span id=\"urn:local-text-annotation-4lyeg4dsp1d6c5bxtqe0g7ui9zfw5t5h\" class=\"textannotation disambiguated wl-thing\">Supervisory Board<\/span> and more (or less) inconspicuously steers many developments and provides impulses.<\/p>\n<p>Vishal Sikka's career was also actively supported by him. At the current pace of change in the <span id=\"urn:local-text-annotation-wpqhkq5ub5qtk9cngyb1qinr37zb0imk\" class=\"textannotation disambiguated wl-thing\">Board of Directors<\/span> it is good that the <span id=\"urn:local-text-annotation-sxjxz21nuot8wawhera294xvky27b9a5\" class=\"textannotation disambiguated wl-thing\">Management<\/span> under the <span id=\"urn:local-text-annotation-dk58p39llf403h3aplkp4xl7dqp8r57m\" class=\"textannotation disambiguated wl-thing\">Board of Directors<\/span> is stable and it is the <span id=\"urn:local-text-annotation-n89uee0h90l2m6cb7qxp8pc35n7tn7ud\" class=\"textannotation disambiguated wl-person\">SAP<\/span> forward.<\/p>\n<p>Let's face it, who among us has been regularly using the <span id=\"urn:local-text-annotation-0jn6emewivzbupwxxc3wzoicy2k2vbr8\" class=\"textannotation disambiguated wl-thing\">Board of Directors<\/span> to do?<\/p>\n<h3>Implementation happens at another level<\/h3>\n<p>If you look at the organizational chart of the <span id=\"urn:local-text-annotation-bppl3zrvd9hvx04amuuzl88qbcyth86p\" class=\"textannotation disambiguated wl-person\">SAP<\/span> When you look at the history of the company, you see that internationalization has long since taken hold. Many new initiatives are no longer being launched by <span id=\"urn:local-text-annotation-z0avaztyvvnn5i3fnmltkb8o3l7v0lxw\" class=\"textannotation disambiguated wl-place\">Walldorf<\/span> started from, but come from somewhere else.<\/p>\n<p>From the USA, of course, but increasingly also from Asia and even South America.<\/p>\n<p>Is that a bad thing? It's probably more a question of expectations.<\/p>\n<p>Many new technologies have to prove themselves first. <span id=\"urn:local-text-annotation-btbfoyzeonldiz5oj7g4jh2jkbkfl8n2\" class=\"textannotation disambiguated wl-person\">SAP<\/span> has not been the great innovator so far, but has observed the market and cautiously adapted successful models.<\/p>\n<p>This strategy suited the <span id=\"urn:local-text-annotation-9wo40tjce52szqngud92tn64jb5cq6wp\" class=\"textannotation disambiguated wl-person\">SAP<\/span>-partners worldwide. They had time to take up new topics and implement new projects with pilot customers.<\/p>\n<p><span id=\"urn:local-text-annotation-s6anevmfsrxljfnnt1z0079lkgncuw4m\" class=\"textannotation disambiguated wl-person\">SAP<\/span>-This way, customers always had the guarantee of mature functionality.<\/p>\n<h3>Global market<\/h3>\n<p>As <span id=\"urn:local-text-annotation-lkgjd64zvam4a1mwf13ipxb4wl8fi1zy\" class=\"textannotation disambiguated wl-person\">SAP<\/span>-We are increasingly selling our services globally as a cloud partner. In the cloud-based environment, further boundaries are disappearing.<\/p>\n<p>What we need is early information, reliability in implementation, and support where necessary.<\/p>\n<p>With strong partner solutions, the customers of the <span id=\"urn:local-text-annotation-b32tftj9bpn8oanij6nksm7nm9m7mj7n\" class=\"textannotation disambiguated wl-person\">SAP<\/span> better supported.<\/p>\n<p>A sole <span id=\"urn:local-text-annotation-suvz6a3wvihb5zi35hygpohbrhi49c4j\" class=\"textannotation disambiguated wl-thing\">Spokesman of the Board<\/span>, a genius salesman from the USA to boot? Why not? The past few years were among the most successful of the <span id=\"urn:local-text-annotation-6vawsqabyqjlyi31uomtyk5nfflhxqyl\" class=\"textannotation disambiguated wl-person\">SAP<\/span>.<\/p>\n<h3>What do you think of this scenario:<\/h3>\n<p><span id=\"urn:local-text-annotation-secrau5t74cwyir1p4t66sogn8vaapje\" class=\"textannotation disambiguated wl-person\">Jim Hagemann Snabe<\/span> will be launched in 2014 in the <span id=\"urn:local-text-annotation-vuosjbieiuq5iwfm9hwir791bbp7i1zi\" class=\"textannotation disambiguated wl-thing\">Supervisory Board<\/span> elected and increasingly assumes the tasks of <span id=\"urn:local-text-annotation-6vgcrcs71mcjbp1sn3djtbl54givn8lr\" class=\"textannotation disambiguated wl-person\">Hasso Plattner<\/span>.<\/p>\n<p><span id=\"urn:local-text-annotation-evcu915i7eklwsdvvgya3n0rwdxabit8\" class=\"textannotation disambiguated wl-person\">Bill McDermott<\/span>, who is already closely tied to the U.S. political establishment, will take on other responsibilities after his term is over.<\/p>\n<p>When then <span id=\"urn:local-text-annotation-vdr5lo9o6wr6ct7ey0cbsc47dw0b03vj\" class=\"textannotation disambiguated wl-person\">Michael Kleinemeier<\/span> in the <span id=\"urn:local-text-annotation-xge2aelk2hpynt0a57rie1xl7dfkvz8f\" class=\"textannotation disambiguated wl-thing\">Board of Directors<\/span> moves up, the circle is closed.<\/p>\n<p><strong>What is common to all possible scenarios:<\/strong><\/p>\n<p>SAP goes (more and more) international. That's a good thing. For the customers of <span id=\"urn:local-text-annotation-kx3bt7mzqckcm6wgg2anyeqatkpsz3vf\" class=\"textannotation disambiguated wl-person\">SAP<\/span>, for the partners and the <span id=\"urn:local-text-annotation-4yy7cwvj6svru2a3ebcfhhjxbhd1za92\" class=\"textannotation disambiguated wl-thing\">Employees<\/span>.<\/p>\n<p>Also for the <span id=\"urn:local-text-annotation-je98txolcet6e39oe7azvoxs58wv2xbn\" class=\"textannotation disambiguated wl-thing\">Employees<\/span> from <span id=\"urn:local-text-annotation-t26g2yxs53gquryukqobeyjij5qqx59b\" class=\"textannotation disambiguated wl-place\">Walldorf<\/span>.<\/p>","protected":false},"excerpt":{"rendered":"<p>The quantity of announcements from Walldorf has decreased. SAP is increasingly becoming a normal international company with its advantages and disadvantages. When Jim Hagemann Snabe announced his resignation from the SAP Executive Board a few weeks ago, it gave us more insight into the management of SAP. However, it also prompted many to imagine the possible consequences.<\/p>","protected":false},"author":25,"featured_media":4163,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[10,7,1464],"tags":[187,2525,186,181],"coauthors":[21819],"class_list":["post-294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-das-aktuelle-stichwort","category-meinung","category-mag1308","tag-bill-mcdermott","tag-expansion","tag-hasso-plattner","tag-usa","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort.jpg",1000,431,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort.jpg",400,172,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort-768x331.jpg",768,331,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort.jpg",1000,431,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort-100x43.jpg",100,43,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort-480x207.jpg",480,207,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort-640x276.jpg",640,276,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort-720x310.jpg",720,310,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort-960x414.jpg",960,414,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort.jpg",1000,431,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort.jpg",1000,431,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort.jpg",1000,431,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort.jpg",1000,431,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort.jpg",1000,431,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort.jpg",1000,431,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort.jpg",1000,431,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort.jpg",1000,431,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort.jpg",600,259,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort.jpg",600,259,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Das-aktuelle-Stichwort-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Die Quantit\u00e4t der Verlautbarungen aus Walldorf ist zur\u00fcckgegangen. SAP wird immer mehr ein normales internationales Unternehmen mit seinen Vorz\u00fcgen und Nachteilen. Als Jim Hagemann Snabe vor einigen Wochen seinen R\u00fcckzug aus dem Vorstand der SAP bekannt gab, erm\u00f6glichte uns dies mehr Einblick in die Steuerung der SAP. Es war aber auch Anlass f\u00fcr viele, sich die m\u00f6glichen Folgen auszumalen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/das-aktuelle-stichwort\/\" rel=\"category tag\">Das aktuelle Stichwort<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/\" rel=\"category tag\">Die Meinung der SAP-Community<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag1308\/\" rel=\"category tag\">MAG 13-08<\/a>","author_info_v2":{"name":"Michael Kramer","url":"https:\/\/e3mag.com\/en\/author\/michael-kramer\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=294"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/294\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/4163"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=294"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}