{"id":27119,"date":"2016-06-01T01:52:12","date_gmt":"2016-05-31T23:52:12","guid":{"rendered":"http:\/\/e3mag.com\/?p=27119"},"modified":"2022-05-01T08:55:05","modified_gmt":"2022-05-01T06:55:05","slug":"saps-online-media-network","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/saps-online-media-network\/","title":{"rendered":"SAP's online media network"},"content":{"rendered":"<p>SAP XM is intended to simplify the currently complex and confusing digital processes in media buying. The direct linking of brands with retail, advertising spend with inventory, or invoicing with payment collection are to become central components of the media business in the future. <a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Saps online media network\" class=\"aligncenter size-full wp-image-27120\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst.jpg\" alt=\"Wolfgang Faisst\" width=\"910\" height=\"390\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst.jpg 910w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-768x329.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-100x43.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-480x206.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-640x274.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/Wolfgang-Faisst-720x309.jpg 720w\" sizes=\"auto, (max-width: 910px) 100vw, 910px\" \/><\/a><\/p>\n<p>With the seamless interaction of advertising technology and marketing technology, SAP says it wants to help companies achieve their goals.<\/p><div id=\"great-2459374216\" class=\"great-fullsize-content-en\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>By connecting advertisers and publishers directly, the traditional media buying process is shortened and simplified.<\/p>","protected":false},"excerpt":{"rendered":"<p>SAP wants to get in on the digital advertising market with its Hana-based Exchange Media (XM) integrated online media network.<\/p>","protected":false},"author":38,"featured_media":27121,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[2,1608],"tags":[236],"coauthors":[19920],"class_list":["post-27119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sap-nachrichten","category-mag1606","tag-sap","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",400,194,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-768x373.jpg",768,373,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-100x49.jpg",100,49,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-480x233.jpg",480,233,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-640x311.jpg",640,311,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-720x350.jpg",720,350,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-960x467.jpg",960,467,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",18,9,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",1000,486,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",600,292,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314.jpg",600,292,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_299679314-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>SAP will mit dem Hana-basierenden integrierten Online-Media-Netzwerk Exchange Media (XM) im digitalen Werbemarkt mitmischen.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/sap-news\/\" rel=\"category tag\">Community Nachrichten<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag1606\/\" rel=\"category tag\">MAG 16-06<\/a>","author_info_v2":{"name":"E-3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/27119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=27119"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/27119\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/27121"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=27119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=27119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=27119"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=27119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}