{"id":26835,"date":"2016-06-01T01:21:01","date_gmt":"2016-05-31T23:21:01","guid":{"rendered":"http:\/\/e3mag.com\/?p=26835"},"modified":"2019-04-01T10:15:42","modified_gmt":"2019-04-01T08:15:42","slug":"austria-has-catch-up-need-in-digitization","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/austria-has-catch-up-need-in-digitization\/","title":{"rendered":"Austria has some catching up to do in digitization"},"content":{"rendered":"<p>Austrian companies feel least prepared for the trend toward digitization. This results in two main tasks: On the one hand, HR should prepare managers and employees for increasing digitization. On the other hand, HR departments need to digitize their own processes and workflows much more than before.<\/p>\n<p>\"Rigid, inflexible and not very user-friendly systems dominate the HR sector. However, the trend is clearly moving in the direction of mobile, cloud-based solutions and apps. Many companies are just setting the right course here.\"<\/p><div id=\"great-3135775406\" class=\"great-fullsize-content-en\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>Julian Mauhart emphasizes.<\/p>\n<p>The low level of automation of HR processes to date means that the focus in Austria continues to be on operational HR work - with strategy coming up short. According to the Deloitte HR benchmark, Austrian HR departments have less than half of their time available for strategic, value-creating topics.<\/p>\n<p>That is 20 percent less than the international average. The composition of the workforce is also steadily becoming more diverse. Millennials with high expectations for personal development are working side by side with baby boomers who are in the final stages of their careers.<\/p>\n<p>To date, the target group of Millennials has been severely neglected by management development.<\/p>\n<h3>Focus on employee retention<\/h3>\n<p>The increased focus on employee retention and engagement remains a key HR trend. Almost one in nine respondents sees corporate culture as an important to very important challenge in attracting and retaining top talent.<\/p>","protected":false},"excerpt":{"rendered":"<p>Society is getting older - and it's not just the advertising industry that has long since recognized the potential of the 50+ generation. The German IT job market is also making greater efforts to attract silver agers.<\/p>","protected":false},"author":38,"featured_media":26836,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[1608],"tags":[145,601,1104],"coauthors":[19920],"class_list":["post-26835","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mag1606","tag-automatisierung","tag-digitalisierung","tag-hr","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805.jpg",1000,499,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805.jpg",400,200,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805-768x383.jpg",768,383,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805.jpg",1000,499,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805-100x50.jpg",100,50,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805-480x240.jpg",480,240,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805-640x319.jpg",640,319,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805-720x359.jpg",720,359,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805-960x479.jpg",960,479,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805.jpg",1000,499,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805.jpg",1000,499,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805.jpg",1000,499,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805.jpg",1000,499,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805.jpg",1000,499,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805.jpg",18,9,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805.jpg",1000,499,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805.jpg",1000,499,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805.jpg",1000,499,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805.jpg",600,299,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805.jpg",600,299,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2017\/08\/shutterstock_290260805-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Die Gesellschaft wird \u00e4lter \u2013 und l\u00e4ngst ist es nicht nur die Werbeindustrie, die das Potenzial der Generation 50+ erkannt hat. Auch der deutsche IT-Arbeitsmarkt bem\u00fcht sich verst\u00e4rkt um die Silver Agers.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/mag1606\/\" rel=\"category tag\">MAG 16-06<\/a>","author_info_v2":{"name":"E-3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/26835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/38"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=26835"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/26835\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/26836"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=26835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=26835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=26835"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=26835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}