{"id":2099,"date":"2016-12-02T23:00:26","date_gmt":"2016-12-02T22:00:26","guid":{"rendered":"http:\/\/e3mag.com\/?p=2099"},"modified":"2019-04-01T08:55:51","modified_gmt":"2019-04-01T06:55:51","slug":"game-changer","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/game-changer\/","title":{"rendered":"Game Changer"},"content":{"rendered":"<p>It hurts when loud callers from the fringes of the <span id=\"urn:local-text-annotation-dpxf87x06kk0uzboincnocupo6iwgkg0\" class=\"textannotation disambiguated wl-thing\">Community<\/span> pretend to know better.<\/p>\n<p>It hurts when people and institutions outside the <span id=\"urn:local-text-annotation-ssxxe03xayilp7mfimb4k8f9xdtl8am5\" class=\"textannotation disambiguated wl-thing\">Community<\/span> believe to understand it better - and then also believe in <span id=\"urn:local-text-annotation-1vuwm6p9wc1ft4dm0r9hmuimfhh5kdjf\" class=\"textannotation disambiguated wl-person\">SAP<\/span> Awards and prizes given out merely to put themselves in the spotlight.<\/p><div id=\"great-3011933795\" class=\"great-fullsize-content-en great-entity-placement\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-3-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>I write these lines on the way back from the <span id=\"urn:local-text-annotation-i3s1c3rx0qajr3yv5fgb1v8geuadirzc\" class=\"textannotation disambiguated wl-person\">SAP<\/span>-Executive Event Select 2016 Berlin.<\/p>\n<p>I have the current issue of Manager Magazine in front of me and behind me disturbing days in an unfamiliar <span id=\"urn:local-text-annotation-ijwtfco4ryqh9omztwo3tbsv36nm94i0\" class=\"textannotation disambiguated wl-person\">SAP<\/span>-<span id=\"urn:local-text-annotation-8i0xwft41mje28lknuxwxl1k7ousln3d\" class=\"textannotation disambiguated wl-thing\">Community<\/span>.<\/p>\n<p>My attitude towards scene events should be known here: <span id=\"urn:local-text-annotation-mpnbipar925efjb9nbzt4bmkmk3bx06p\" class=\"textannotation disambiguated wl-event\">CeBIT<\/span>, Sapphire and TechEd are usually not worth a visit. My employees, on the other hand, are allowed to <span id=\"urn:local-text-annotation-yvvhh3cv1mgean0d864o8594wh0ucpzv\" class=\"textannotation disambiguated wl-organization\">DSAG<\/span>-Technology Days and to the annual congress.<\/p>\n<p>A personal invitation from the Executive Board was thus the legendary exception to the rule: Yes, I was at SAP Select in <span id=\"urn:local-text-annotation-uf9mmu6fdp4g8af4os239100gb5k734p\" class=\"textannotation disambiguated wl-place\">Berlin<\/span>, a European executive meeting place for <span id=\"urn:local-text-annotation-xzt4bk27d7rg5pvityv6d5lf47m2d6e8\" class=\"textannotation disambiguated wl-person\">SAP<\/span>-Existing customers and VIPs.<\/p>\n<p><em>\"With its novel database technology, the Walldorf-based software group provides the basis for the <span id=\"urn:local-text-annotation-qiqmkwhhviqn0meaua7lstrswh8eg4ne\" class=\"textannotation disambiguated wl-thing\">Digitization<\/span> the <span id=\"urn:local-text-annotation-sov4auzsofb9qpcefic4loebw4wxm0e6\" class=\"textannotation disambiguated wl-thing\">Economy<\/span>\"<\/em><\/p>\n<p>is in the current manager <span id=\"urn:local-text-annotation-yihm850y8bfeq242jh31hd6e5csy775m\" class=\"textannotation disambiguated wl-thing\">Magazine<\/span> via <span id=\"urn:local-text-annotation-ve1qax0izq0pr12aa5qw1er72b7h4xl6\" class=\"textannotation disambiguated wl-person\">SAP<\/span> to read.<\/p>\n<p>Meant is <span id=\"urn:local-text-annotation-mo4jfkdikra7kcpbf7rtppa033sx1t5a\" class=\"textannotation disambiguated wl-thing\">Hana<\/span> and of course the database technology \"In-memory Computing\". The <span id=\"urn:local-text-annotation-jgc5z5bil6i6sqxyc90lyj1uy291yhmc\" class=\"textannotation disambiguated wl-thing\">Technology<\/span> for this purpose was <span id=\"urn:local-text-annotation-x4u9mdgjux8u5xhs1he6xrzcjlks0m7z\" class=\"textannotation disambiguated wl-organization\">Hasso Plattner Institute<\/span> at the university <span id=\"urn:local-text-annotation-zynj3nwzt49pgr3hy7z8j8aqv4off2vt\" class=\"textannotation disambiguated wl-place\">Potsdam<\/span> developed.<\/p>\n<p>The <span id=\"urn:local-text-annotation-x4cb5pshjnekbaec8e95xzkmku2jfm4p\" class=\"textannotation disambiguated wl-thing\">Technology<\/span> is not new: well over ten years ago, there was already a <span id=\"urn:local-text-annotation-eq3vo7a44laylmrd80cncij3ttab4sl4\" class=\"textannotation disambiguated wl-person\">SAP<\/span> an in-memory computing database.<\/p>\n<p>The R\/3 module <span id=\"urn:local-text-annotation-hkvs8p8t0m5m8sw670payc6dfy4cxdsc\" class=\"textannotation disambiguated wl-thing\">APO<\/span> (Advanced Planning and Optimization) was frighteningly slow and thus unusable. Only a dedicated database engine, fully implemented in main memory, turned the <span id=\"urn:local-text-annotation-n247s9i4es14sk1mdi4fqfvqne7qyqat\" class=\"textannotation disambiguated wl-thing\">APO<\/span> a sufficiently useful tool.<\/p>\n<p><span id=\"urn:local-text-annotation-brzy5vkkmjs0s22y5ihubexckky9p3a6\" class=\"textannotation disambiguated wl-thing\">Hana<\/span> is neither revolutionary nor disruptive.<span id=\"urn:local-text-annotation-b95kwuf18dnrklyulvekgg0mlsd7hq4l\" class=\"textannotation disambiguated wl-thing\">Hana<\/span> is the result of a technical advancement: more powerful processors and cheaper semiconductor memory. This is the reason why <span id=\"urn:local-text-annotation-mgx3syv15im81fjjjvt79gpq6znde3ld\" class=\"textannotation disambiguated wl-thing\">Hana<\/span> also in close partnership with <span id=\"urn:local-text-annotation-t47l2xzzj82itzg666cwo1asraxnerfp\" class=\"textannotation disambiguated wl-organization\">Intel<\/span>.<\/p>\n<p><em>\"Today. <span id=\"urn:local-text-annotation-f1vd08wk1ilju2ujnbt29d5tgfx8v3dj\" class=\"textannotation disambiguated wl-thing\">Hana<\/span> rated globally as disruptive\"<\/em><\/p>\n<p>becomes <span id=\"urn:local-text-annotation-te7h83pjo09p68nq8tmmdtky7lnwcdlv\" class=\"textannotation disambiguated wl-person\">SAP<\/span>-Engineering Director Bernd Leukert in the Manager <span id=\"urn:local-text-annotation-7ubglpksqr4ghstycvtrmtmq7zyqn4hk\" class=\"textannotation disambiguated wl-thing\">Magazine<\/span> Cited.<\/p>\n<p>The only disruptive thing that the <span id=\"urn:local-text-annotation-1aym515mdsnm3fido2x8y3ya706fp0tg\" class=\"textannotation disambiguated wl-person\">SAP<\/span>-<span id=\"urn:local-text-annotation-dh38wfa1a8ve3gjepaqhev43btuhu9mi\" class=\"textannotation disambiguated wl-thing\">Community<\/span> can recognize is the changed license model: From now on it is with diversity and openness in the <span id=\"urn:local-text-annotation-t1oozkga6j4zzzhifssg7yfotsb7uegg\" class=\"textannotation disambiguated wl-thing\">Community<\/span> over.<\/p>\n<p>With <span id=\"urn:local-text-annotation-xmpg1zkhumgv16zn8dzltckxd5acnxgv\" class=\"textannotation disambiguated wl-thing\">Hana<\/span> erected <span id=\"urn:local-text-annotation-p7y3ex1ldxo5y3t1qale6tfnp49w3e3u\" class=\"textannotation disambiguated wl-person\">SAP<\/span> a monoculture, a database dictate!<br \/>\nFrom 2025 <span id=\"urn:local-text-annotation-hyazudix3k08gspvn67alw1m7tx4eox3\" class=\"textannotation disambiguated wl-person\">SAP<\/span>-software only on <span id=\"urn:local-text-annotation-xn76ko8xqtf57bf5sgsybqkemm90kg2c\" class=\"textannotation disambiguated wl-thing\">Hana<\/span> be runnable - that's disruptive!<\/p>\n<p>On the text in front of me from the Manager <span id=\"urn:local-text-annotation-6kj4gyw3q2gmp3pbhoglc25wt7p1zmk2\" class=\"textannotation disambiguated wl-thing\">Magazine<\/span> there is much to complain about.<\/p>\n<p>What particularly bothers me, however, is the basic message:<br \/>\n<span id=\"urn:local-text-annotation-4df37yp4hk1ni55cxa9dem490jg85t0d\" class=\"textannotation disambiguated wl-thing\">Hana<\/span> provides the basis for the <span id=\"urn:local-text-annotation-2lw2i6pryuuvilsy42egu7hs6vwxndiv\" class=\"textannotation disambiguated wl-thing\">Digitization<\/span> the <span id=\"urn:local-text-annotation-b29ha5aiu66gom08p3npjjvdzwy2znei\" class=\"textannotation disambiguated wl-thing\">Economy<\/span>.<\/p>\n<p>This statement is not only wrong, but also dangerous. My esteemed colleague Marco Lenck, <span id=\"urn:local-text-annotation-y8tcdeu9d8htmd9s8yyiw35f3my42cgd\" class=\"textannotation disambiguated wl-thing\">Chairman of the Board<\/span> the <span id=\"urn:local-text-annotation-jaudgexzgs90g4sz8i7crpkyg9m1dnlw\" class=\"textannotation disambiguated wl-organization\">DSAG<\/span> e. V., presented at the last annual congress in <span id=\"urn:local-text-annotation-m73w9pqgsp82slbyluwxx8f3k72d64b1\" class=\"textannotation disambiguated wl-place\">Nuremberg<\/span> tries to counter this dangerous opinion.<\/p>\n<p>Very diplomatically, he did not criticize Hana and S\/4, but praised SAP Business Suite 7, which is the world's most powerful ERP system and runs on different operating systems and numerous databases (<span id=\"urn:local-text-annotation-p70uhsfnvvnycphpegfdnbthwcw1f3uh\" class=\"textannotation disambiguated wl-organization\">Oracle<\/span>, <span id=\"urn:local-text-annotation-8frq3g7mye0ttxqbx4i8ehmbrgmvbne8\" class=\"textannotation disambiguated wl-organization\">Microsoft<\/span> SQL, <span id=\"urn:local-text-annotation-3905aayd3mldnkslsjskho902r7m5dvj\" class=\"textannotation disambiguated wl-organization\">IBM<\/span> DB2, <span id=\"urn:local-text-annotation-46y594vl0k2e2lgl09jhluh9h3f6411l\" class=\"textannotation disambiguated wl-organization\">Sybase<\/span> ASE\/IQ) - and naturally also on <span id=\"urn:local-text-annotation-hf3rcyqsuq5yvkfti2nsih0prhb5tq94\" class=\"textannotation disambiguated wl-thing\">Hana<\/span>, then it is called SoH.<\/p>\n<p>Lenck's statement summarized: For the important and necessary <span id=\"urn:local-text-annotation-fwwtvljpwia8zb5h00ilscmctj8f7xpg\" class=\"textannotation disambiguated wl-thing\">Digitization<\/span> Suite 7 with AnyDB is also very well suited - it does not necessarily require <span id=\"urn:local-text-annotation-pkjfa4wws9k4jrepnn3jrqwqqqy52i3a\" class=\"textannotation disambiguated wl-thing\">Hana<\/span>.<\/p>\n<p>The <span id=\"urn:local-text-annotation-lfe67ks8n6oy88lpaug3km5c0sehik2d\" class=\"textannotation disambiguated wl-thing\">Digitization<\/span> in our Group is a business, organizational and financial challenge.<\/p>\n<p>In cases where the volume of data is extremely high, we use <span id=\"urn:local-text-annotation-wpooanlqfurku7y6d8tik4arssrkvjuv\" class=\"textannotation disambiguated wl-thing\">Hana<\/span> and Hadoop - that works surprisingly well and very quickly.<\/p>\n<p>With the <span id=\"urn:local-text-annotation-j32xd9mb8zor5rp5rlqbwhwsn4vcxjpu\" class=\"textannotation disambiguated wl-thing\">Digitization<\/span> our <span id=\"urn:local-text-annotation-3k98wkdg7m17g0tv7gv0whhesxuokyu4\" class=\"textannotation disambiguated wl-thing\">Economy<\/span> but speed has nothing in common. For us, it's about new business processes and sometimes even new business models.<\/p>\n<p>Anyone who \"<span id=\"urn:local-text-annotation-u5wm6q8m0lnefcpv6bec79817h64zqnc\" class=\"textannotation disambiguated wl-thing\">Technology<\/span>\" wants to use to manage digital transformation fails on the very first day. Thus, the awarding of a Game Changer prize to <span id=\"urn:local-text-annotation-acv9mjfvu0ubfdftqpfmhj22sysv3gva\" class=\"textannotation disambiguated wl-person\">SAP<\/span>-<span id=\"urn:local-text-annotation-bb4wd3qksfqyrx45d94k38fwywn38sri\" class=\"textannotation disambiguated wl-thing\">Chairman of the Board<\/span> <span id=\"urn:local-text-annotation-ikkajb0qk8cngx7y4v1l5ijmooto53or\" class=\"textannotation disambiguated wl-person\">Bill McDermott<\/span> in <span id=\"urn:local-text-annotation-d1ivlatrjq9mcljg737n44krtcqmb80a\" class=\"textannotation disambiguated wl-place\">Berlin<\/span> very embarrassing and unhelpful to the real concerns of the <span id=\"urn:local-text-annotation-s09qo97spdi59tv1topf8jne0w5r665h\" class=\"textannotation disambiguated wl-person\">SAP<\/span>-<span id=\"urn:local-text-annotation-7jcbam09mkbaw3td7y7qqfi8gkmvaxxb\" class=\"textannotation disambiguated wl-thing\">Community<\/span>.<\/p>\n<p>Marco Lenck is right. The <span id=\"urn:local-text-annotation-4tok802tw4bs2ev3x0s1txbn6qtss9s6\" class=\"textannotation disambiguated wl-thing\">Digitization<\/span> must be given our full attention, which tools we use for this must be secondary - but is in no case worthy of a prize.<\/p>\n<p>How it really is about <span id=\"urn:local-text-annotation-6hkq0ev8vv40rbqy4eeknvrw598bmd1a\" class=\"textannotation disambiguated wl-thing\">Hana<\/span> stands, reveals <span id=\"urn:local-text-annotation-uc6l7y9cp23rp7oqgpjhlsrws4s5uzst\" class=\"textannotation disambiguated wl-person\">SAP<\/span>: When this database model was presented in spring 2010, under the leadership of Ex-<span id=\"urn:local-text-annotation-29wtny2nqn1ziep923homr86lktlqztc\" class=\"textannotation disambiguated wl-person\">SAP<\/span>-chief technology officer Vishal Sikka (now CEO at Infosys), published <span id=\"urn:local-text-annotation-uoepplss1xhn1e3s3e79ecfdxx8xa2md\" class=\"textannotation disambiguated wl-person\">SAP<\/span> subsequently regularly the implementation figures.<\/p>\n<p>When this rate of adaptation stalled, the growth curve flattened, they stopped publishing market figures overnight - since then, people have only talked about the huge potential of <span id=\"urn:local-text-annotation-r42ng9edlindnyx53sd8dhdkfzvud6dk\" class=\"textannotation disambiguated wl-thing\">Hana<\/span>that should be possible to realize in the future.<\/p>\n<p>But perhaps McDermott got in <span id=\"urn:local-text-annotation-exyxktxa8rfz19o90gvadibsdnbz5x6l\" class=\"textannotation disambiguated wl-place\">Berlin<\/span> its price not for <span id=\"urn:local-text-annotation-g316gukpv3zr46nfqu0e6sw7s5u59bmy\" class=\"textannotation disambiguated wl-thing\">Hana<\/span>but for the clever marketing around <span id=\"urn:local-text-annotation-dz7rf417399jdpjpc5vjqez2s72uz1fj\" class=\"textannotation disambiguated wl-thing\">Hana<\/span>?<\/p>","protected":false},"excerpt":{"rendered":"<p>When the buzzword \"game changer\" was far from invented, the five SAP founders revolutionized the business IT world - that was definitely game-changing: completely without hardware, software and middleware! Today, a technical evolution is already a game changer - you do Hana a great injustice.<\/p>","protected":false},"author":9,"featured_media":2461,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[7,740,12],"tags":[1172,786,455,601,1177,273,798,186,258,1176,1171,450,236,353,1175],"coauthors":[21816],"class_list":["post-2099","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meinung","category-mag1612","category-noname","tag-apo","tag-berlin","tag-cebit","tag-digitalisierung","tag-disruptiv","tag-dsag","tag-hadoop","tag-hasso-plattner","tag-ibm","tag-in-memory-computing","tag-manager-magazin","tag-r3","tag-sap","tag-sapphire","tag-teched","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",400,172,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-768x331.jpg",768,331,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-100x43.jpg",100,43,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-480x207.jpg",480,207,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-640x276.jpg",640,276,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-720x310.jpg",720,310,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-960x414.jpg",960,414,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",1000,431,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",600,259,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName.jpg",600,259,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/NoName-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Als das Modewort \u201eGame Changer\u201c noch lange nicht erfunden war, haben die f\u00fcnf SAP-Gr\u00fcnder die betriebswirtschaftliche IT-Welt revolutioniert \u2013 das war definitiv spielver\u00e4ndernd: Ganz ohne Hard-, Soft- und Middleware! Heute ist eine technische Evolution bereits ein Game Changer \u2013 man tut Hana sehr unrecht.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/\" rel=\"category tag\">Die Meinung der SAP-Community<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag1612\/\" rel=\"category tag\">MAG 16-12<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/noname\/\" rel=\"category tag\">No\/Name-Kolumne<\/a>","author_info_v2":{"name":"no-name","url":"https:\/\/e3mag.com\/en\/author\/no-name\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/2099","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=2099"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/2099\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/2461"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=2099"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=2099"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=2099"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=2099"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}