{"id":2016,"date":"2016-12-09T10:34:53","date_gmt":"2016-12-09T09:34:53","guid":{"rendered":"http:\/\/e3mag.com\/?p=2016"},"modified":"2019-04-01T08:56:01","modified_gmt":"2019-04-01T06:56:01","slug":"education-work-for-bots","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/bildungsarbeit-fuer-bots\/","title":{"rendered":"Educational work for bots"},"content":{"rendered":"<p>Thus, it has been alleged that much of Hillary Clinton's <span id=\"urn:enhancement-b04bab48-9623-a9ae-5698-d5217e2d6a77\" class=\"textannotation\">Posts<\/span> in social <span id=\"urn:local-text-annotation-5tb8ky1awjogcqnja0uw585khsl47my5\" class=\"textannotation disambiguated wl-thing\">Media<\/span> would be computer generated.<\/p>\n<p>On the other hand, immediately after the TV confrontations, a striking number of similarly worded <span id=\"urn:local-text-annotation-usw8byj7up9cyewwinbcuctlox3msc92\" class=\"textannotation disambiguated wl-organization\">Twitter<\/span>-cancelled news reports that saw Donald Trump as the winner of the televised debates.<\/p><div id=\"great-1274235891\" class=\"great-fullsize-content-en great-entity-placement\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6ZGXMPyM-nU\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"banner_26-04_29_1200x150\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg\" alt=\"\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26-04_29_1200x150-1-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>The fact that pollsters are using social <span id=\"urn:local-text-annotation-4dg19x0aqpi2ghbuuy1de2np0nexp8hn\" class=\"textannotation disambiguated wl-thing\">Media<\/span> as a research object for their <span id=\"urn:enhancement-a24d499d-7d26-9938-3847-c3616cb2bdef\" class=\"textannotation\">Analyses<\/span> of public sentiment fueled spin doctors to use bots to spin published opinion in their favor.<\/p>\n<p>How large-scale this happened is also shown by a planned investigation of the <span id=\"urn:enhancement-0e6ec8b6-88ac-3ab1-9e59-c8281055caef\" class=\"textannotation\">Weekly newspaper<\/span> <span id=\"urn:enhancement-2dea1dcf-4be9-688e-4f00-e84a92067c4f\" class=\"textannotation\">The time<\/span>.<\/p>\n<p>It launched an online survey of voting preferences outside the U.S. and had to abandon the effort after in <span id=\"urn:local-text-annotation-821zdvxq7gj8gw09qd1e2izyh3gunelw\" class=\"textannotation disambiguated wl-place\">Austria<\/span> immediately after the poll was set up, 1000 votes were already cast for Trump.<\/p>\n<p>The poll, which was relaunched with stronger filters, found that just under a third of the votes were cast by bots.<\/p>\n<p>To what extent the election results are really influenced by computer-generated <span id=\"urn:enhancement-1a6622c6-4fcf-e896-5a24-6253ceed8359\" class=\"textannotation\">Posts<\/span> in social <span id=\"urn:local-text-annotation-q3g51grmxep84f2r3hb0f6mxwdknwdw7\" class=\"textannotation disambiguated wl-thing\">Media<\/span> was influenced, remains to be seen. <span id=\"urn:local-text-annotation-2xyms9f52du3m2jjine7si1i4dwy7qc9\" class=\"textannotation disambiguated wl-thing\">Facebook<\/span>-founder <span id=\"urn:local-text-annotation-82r6z8cw5msqgsnquqmlqmpfitq428gs\" class=\"textannotation disambiguated wl-person\">Mark Zuckerberg<\/span> was surprised by the election result.<\/p>\n<p>However, he denied that false reports on <span id=\"urn:local-text-annotation-0fijd72xxlc9rgc13ubv3cqbca2aapb5\" class=\"textannotation disambiguated wl-thing\">Facebook<\/span> the decisive votes, and thus also belittled the effectiveness of his own platform.<\/p>\n<p>So what does this trend mean for a print medium like the <span id=\"urn:local-text-annotation-s8iiwa58dbpxpcjhxnhmp96ebezm9gpd\" class=\"textannotation disambiguated wl-person\">E-3 Magazine<\/span>? Are computer-generated tweets a new variety of the <span id=\"urn:local-text-annotation-vq7sxn5x32my3b9znarvepft7ons614s\" class=\"textannotation disambiguated wl-thing\">Digitization<\/span>which will also destroy jobs in the media industry?<\/p>\n<p>There is another way to look at it. Bots are very well suited to stimulate traffic with simple content and to generate meaning and attention.<\/p>\n<p>You could also go one step further and fudge the web statistics and automate visits and page impressions at the same time. How best to optimize your own website for the strict requirements of the circulation control IVW can be quickly determined using the <span id=\"urn:local-text-annotation-n1xrco00xlittuypmgno0aj3wryqssli\" class=\"textannotation disambiguated wl-thing\">Google<\/span>-Research.<\/p>\n<p>Ultimately, however, one moves in one's own bubble and in the end the disseminated information should still (currently) reach people.<\/p>\n<p>Computer-generated content is little more than a new form of advertising, and as with other forms of <span id=\"urn:local-text-annotation-jemair1omnmnb9i8yw5k8z3c3l04qyrl\" class=\"textannotation disambiguated wl-thing\">Advertising<\/span> in the past, recipients learn very quickly how to classify them.<\/p>\n<p>As a print medium in the traditional sense, we counter this trend with educational and informational work.<\/p>\n<p>In every issue of the <span id=\"urn:enhancement-4244fcf7-1037-d677-c403-903d7ed4aeee\" class=\"textannotation\">E-3 Magazine<\/span> We want to meet our readers where they are looking for orientation and solutions to their complex challenges - with flesh-and-blood authors without cryptic pseudonyms. Simplification is also necessary here.<\/p>\n<p>For us, it means providing answers in plain language to complex problems where marketing promises fall short.<\/p>","protected":false},"excerpt":{"rendered":"<p>In recent weeks, the U.S. elections have been at the center of media attention. One of the much-discussed topics was the extent to which computer-generated posts had an influence on the election results. The parties campaigning for the election accused each other of doing just that. <\/p>","protected":false},"author":40,"featured_media":4147,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[7,9,740],"tags":[640,222,647,181],"coauthors":[27826],"class_list":["post-2016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-meinung","category-hausmitteilung","category-mag1612","tag-bots","tag-facebook","tag-google","tag-usa","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",400,172,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-768x331.jpg",768,331,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-100x43.jpg",100,43,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-480x207.jpg",480,207,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-640x276.jpg",640,276,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-720x310.jpg",720,310,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-960x414.jpg",960,414,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",18,8,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",1000,431,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",600,259,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1.jpg",600,259,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/Hausmitteilung-1-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>In den letzten Wochen standen die Wahlen in den USA im Zentrum der medialen \u00d6ffentlichkeit. Eines der vieldiskutierten Themen war, inwieweit computergenerierte Posts einen Einfluss auf das Wahlergebnis hatten. Die wahlwerbenden Parteien warfen sich genau das gegenseitig vor. <\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/\" rel=\"category tag\">Die Meinung der SAP-Community<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/meinung\/hausmitteilung\/\" rel=\"category tag\">Hausmitteilung<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/mag1612\/\" rel=\"category tag\">MAG 16-12<\/a>","author_info_v2":{"name":"Robert Korec, E3 Magazine","url":"https:\/\/e3mag.com\/en\/author\/robert-korec-e-3-magazin\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/2016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/40"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=2016"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/2016\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/4147"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=2016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=2016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=2016"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=2016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}