{"id":1876,"date":"2016-11-25T01:00:08","date_gmt":"2016-11-25T00:00:08","guid":{"rendered":"http:\/\/e3mag.com\/?p=1876"},"modified":"2022-05-01T08:27:46","modified_gmt":"2022-05-01T06:27:46","slug":"digital-key-factor","status":"publish","type":"post","link":"https:\/\/e3mag.com\/en\/digital-key-factor\/","title":{"rendered":"Digital key factor"},"content":{"rendered":"<p>In its \"Digital Strategy 2025\", the German government writes that the central raw material of the digital transformation is <span id=\"urn:local-text-annotation-usifa41ay4mpi039mkulxljjtrvj4n4x\" class=\"textannotation disambiguated wl-thing\">Data<\/span>. Dealing with them is a decisive factor in the success of modern business.<\/p>\n<p><em>\"The key competencies of successful <span id=\"urn:local-text-annotation-wxbtpfifg4atus9nx7uyefk2br86v7hi\" class=\"textannotation disambiguated wl-thing\">Company<\/span> in the long term will be in the capture, processing, linking and protection of <span id=\"urn:local-text-annotation-msr3fp6k5l66yuexoa634uet9zhhpsvg\" class=\"textannotation disambiguated wl-thing\">Data<\/span> lie - and in deriving concrete measures and methods.\"<\/em><\/p><div id=\"great-1287652409\" class=\"great-fullsize-content-en\" style=\"margin-bottom: 20px;\"><a data-no-instant=\"1\" href=\"https:\/\/www.youtube.com\/watch?v=6yfv7eho3Gc\" rel=\"noopener\" class=\"a2t-link\" target=\"_blank\" aria-label=\"Fullsize\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg\" alt=\"Fullsize\"  srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150.jpg 1200w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-400x50.jpg 400w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-768x96.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-100x13.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-480x60.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-640x80.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-720x90.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-960x120.jpg 960w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-1168x146.jpg 1168w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-18x2.jpg 18w, https:\/\/e3mag.com\/wp-content\/uploads\/2026\/03\/banner_26_04_08_1200x150-600x75.jpg 600w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"150\"  style=\" max-width: 100%; height: auto;\" \/><\/a><\/div>\n<p>According to a 2014 PwC study, 90 percent of all future <span id=\"urn:local-text-annotation-o2acz3xn1689zkwv1xyt0i4fpzjjlsgp\" class=\"textannotation disambiguated wl-thing\">Company<\/span> convinced that the ability to efficiently analyze and effectively use big data will be critical to the success of their business model. Important elements of these big data sets are <span id=\"urn:local-text-annotation-lcnjxr84c6la7o8ihwf2ekhhdr3iwdqn\" class=\"textannotation disambiguated wl-thing\">Master data<\/span>.<\/p>\n<p>As <span id=\"urn:local-text-annotation-5te2sqqkr3vtisaglbqoisinh4d3ej3j\" class=\"textannotation disambiguated wl-thing\">Master data<\/span> is called static basic data or <span id=\"urn:local-text-annotation-vv2gdhtyypma1939p64ndlie7iaiiygg\" class=\"textannotation disambiguated wl-thing\">Reference data<\/span> to objects relevant to operations, such as products, materials, suppliers, customers, employees and finances.<\/p>\n<p>Merck is a leading science and technology company in the fields of healthcare, life science and performance materials.<\/p>\n<p>Around 50,000 employees are working on this, <span id=\"urn:local-text-annotation-bfweqr1og6vg34r05ccdtu7qbfow842v\" class=\"textannotation disambiguated wl-thing\">Technologies<\/span> that enrich life - from biopharmaceutical therapies for the treatment of cancer or multiple sclerosis, to pioneering systems for scientific research and production, to liquid crystals for smartphones or LCD televisions.<\/p>\n<p>In 2015, Merck generated sales of EUR 12.85 billion in 66 countries.<\/p>\n<p>Founded in 1668, Merck is the oldest pharmaceutical-chemical <span id=\"urn:local-text-annotation-gfxf5qu448g0xwdoynnqfvzwik08ojc9\" class=\"textannotation disambiguated wl-thing\">Company<\/span> the world. The founding family is still the majority owner of the listed group today.<\/p>\n<p>At Merck, a pyramid-shaped business segment or product structure is used for Group consolidation and external reporting.<\/p>\n<p>Business Sector, Business, <span id=\"urn:local-text-annotation-75y3lz8qyhupaq6dfffmkr7bnxs6n525\" class=\"textannotation disambiguated wl-thing\">Business Unit<\/span>, Business Field, Strategic <span id=\"urn:local-text-annotation-bkqipwlx7wgzf7kaja715q8wozmw1m1e\" class=\"textannotation disambiguated wl-thing\">Business Unit<\/span> (SBU) form the so-called upper hierarchy. These are the <span id=\"urn:local-text-annotation-jjyyrg9vhw87xa3ux9io1n5hg3eyafv7\" class=\"textannotation disambiguated wl-thing\">Reporting<\/span> levels, which are managed in Group Consolidation, down to Business, they are also used for external reporting. Below the Upper Hierarchy, further levels form the Lower Hierarchy, which extends down to the individual material.<\/p>\n<p>The product hierarchy ensures that for a product defined in the <span id=\"urn:local-text-annotation-ufnxh7cbpspehpbkunesrsskwddbfy7h\" class=\"textannotation disambiguated wl-thing\">ERP<\/span> booked sales, the revenues (and also the costs) are allocated to the corresponding SBU. In the pharmaceutical sector, the pyramid structure exists only partially. The peculiarity here is that in some cases the same starting material flows into different business units.<\/p>\n<p>For example, there are products that are available over the counter in some countries but require a prescription in others. Accordingly, this product then flows into the associated business areas.<\/p>\n<figure id=\"attachment_1898\" aria-describedby=\"caption-attachment-1898\" style=\"width: 429px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Screenshot-2016-11-23-um-10.13.06.png\"><img loading=\"lazy\" decoding=\"async\" title=\"Digital key factor\" class=\"wp-image-1898\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Screenshot-2016-11-23-um-10.13.06-300x228.png\" alt=\"The diversity of leading systems and responsibilities.\" width=\"429\" height=\"326\" \/><\/a><figcaption id=\"caption-attachment-1898\" class=\"wp-caption-text\">The diversity of leading systems and responsibilities.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3>Initial situation Master data management<\/h3>\n<p>In the context of Group consolidation and external reporting, Merck has a large number of <span id=\"urn:local-text-annotation-6m8mjvlst1xnkz6rpgceqg1f5goiaete\" class=\"textannotation disambiguated wl-thing\">Reference data<\/span> under the link. <span id=\"urn:local-text-annotation-e6si6h01zuv1qgqct9w3rovydi714lte\" class=\"textannotation disambiguated wl-thing\">Reference data<\/span> are generally used for groupings, hierarchies and categorizations of <span id=\"urn:local-text-annotation-39ddwnn8zeczx9xk9eyh70mvcfscpb4x\" class=\"textannotation disambiguated wl-thing\">Data<\/span> used.<\/p>\n<p>They exist both internally within a company - for example, company structure data - but also across company boundaries, for example, ISO country codes, ISO currency codes, postal codes.<\/p>\n<p>Merck understands by <span id=\"urn:local-text-annotation-b03jug13huiruldeuqrchisj73zfl4gc\" class=\"textannotation disambiguated wl-thing\">Reference data<\/span> Financial master data, but not those from the <span id=\"urn:local-text-annotation-pi1gogypn7jpvuf1nv3h1j8maaruc1zs\" class=\"textannotation disambiguated wl-thing\">ERP<\/span>such as cost center or profit center. The focus is decidedly on <span id=\"urn:local-text-annotation-iz0xm9zygyk89a3ctfamjy0dzzn3y56c\" class=\"textannotation disambiguated wl-thing\">Consolidation<\/span> and <span id=\"urn:local-text-annotation-zj7abbu50c9lgyraxqtd9n0bawey5gmu\" class=\"textannotation disambiguated wl-thing\">Reporting<\/span>.<\/p>\n<p>Examples of relevant <span id=\"urn:local-text-annotation-7znkan05bnuvl78blyke5smjrymdujkp\" class=\"textannotation disambiguated wl-thing\">Data<\/span> are:<\/p>\n<ul>\n<li>the Upper Hierarchy, i.e. the upper part of the business segment structure described.<\/li>\n<\/ul>\n<ul>\n<li>Countries: Country hierarchies are used in external reporting or also - in different sorting - by individual <span id=\"urn:local-text-annotation-7ci5kh0rt0aau83gazfy2iil4dtvc4cy\" class=\"textannotation disambiguated wl-thing\">Divisions<\/span> for their internal <span id=\"urn:local-text-annotation-ddi0r0tyw5d4cp3nhz2h9gckx4khvnjd\" class=\"textannotation disambiguated wl-thing\">Controlling<\/span> used. Merck maps these sortings via different country hierarchies.<\/li>\n<\/ul>\n<ul>\n<li>so-called functions, for example HR. That's a corporate function that is billed to. Similar: <span id=\"urn:local-text-annotation-8ll9gyuryiry8ybaymfaib641itdm6a4\" class=\"textannotation disambiguated wl-thing\">IT<\/span>, site management, infrastructure, in the broadest sense therefore internal service providers.<\/li>\n<\/ul>\n<ul>\n<li><span id=\"urn:local-text-annotation-ryav957cafn6znw7l2gk7f11h0bvp2rw\" class=\"textannotation disambiguated wl-thing\">Locations<\/span>: It is about <span id=\"urn:local-text-annotation-gp1j6wf17cw986la3a5v0w5fckjv7c5q\" class=\"textannotation disambiguated wl-thing\">Locations<\/span>, which is in the <span id=\"urn:local-text-annotation-zpvrmeqj1alsiqeecplyq3hjix26hzxc\" class=\"textannotation disambiguated wl-thing\">Controlling<\/span>In the reporting, this can be used to summarize certain expenses that cannot be allocated to one company alone because the company itself is too large. For example, stocks, inventories over <span id=\"urn:local-text-annotation-93k07x2hn07nl8sx74h4ccjkkrxa3rw8\" class=\"textannotation disambiguated wl-thing\">Locations<\/span> pictured.<\/li>\n<\/ul>\n<ul>\n<li>Group Chart of Accounts: The operating chart of accounts is located in the <span id=\"urn:local-text-annotation-654jdu3db3w91774s4797sia0ywyo48j\" class=\"textannotation disambiguated wl-thing\">ERP<\/span> and also in the MDGF (Master Data <span id=\"urn:local-text-annotation-yjc81fndz9s03xh8fa4vj9z2o7eilv1y\" class=\"textannotation disambiguated wl-thing\">Governance<\/span> for <span id=\"urn:local-text-annotation-kxwvl96j314s3xgj9rhjjxo5ds06ipa9\" class=\"textannotation disambiguated wl-thing\">Finance<\/span> - <span id=\"urn:local-text-annotation-33dir2hrnph0zszopwyc6c6uhdka995h\" class=\"textannotation disambiguated wl-organization\">SAP<\/span>) and is only mapped there in the standard. The group chart of accounts has a different focus and is not mapped by MDGF.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>For the services provided within the scope of <span id=\"urn:local-text-annotation-em1snb8exall43zpchbmspvnplatv8ye\" class=\"textannotation disambiguated wl-thing\">Consolidation<\/span> and <span id=\"urn:local-text-annotation-oc2kxf1u34h0vl5e2lb4eml6jvovug5a\" class=\"textannotation disambiguated wl-thing\">Reporting<\/span> required financial master data before the introduction of a <a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Screenshot-2016-11-23-um-10.24.43.png\"><img loading=\"lazy\" decoding=\"async\" title=\"Digital key factor\" class=\"wp-image-1901 alignleft\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Screenshot-2016-11-23-um-10.24.43.png\" alt=\"ZetVisions\" width=\"223\" height=\"497\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Screenshot-2016-11-23-um-10.24.43.png 482w, https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Screenshot-2016-11-23-um-10.24.43-100x223.png 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Screenshot-2016-11-23-um-10.24.43-480x1071.png 480w\" sizes=\"auto, (max-width: 223px) 100vw, 223px\" \/><\/a>Master data management software purely manual processes.<\/p>\n<p>For the mentioned <span id=\"urn:local-text-annotation-nhnw28mdy9du225q9cqk30x3ejdo04js\" class=\"textannotation disambiguated wl-thing\">Data<\/span> existed Excel-based <span id=\"urn:local-text-annotation-yhsh3mljoe9ap4g5up42k3yeyjh3ospy\" class=\"textannotation disambiguated wl-thing\">Listen<\/span>which were distributed (imported) into a wide variety of reporting systems - associated with the problems of synchronization and the different technical capabilities offered by the systems.<\/p>\n<p>Three main systems were relevant at Merck:<\/p>\n<ul>\n<li>the SAP Financial Consolidation system,<\/li>\n<li><span id=\"urn:local-text-annotation-tyxy1a2skiiv3okuva0dk4hcw2hjzrze\" class=\"textannotation disambiguated wl-organization\">IBM<\/span> Cognos TM1 as a reporting system<\/li>\n<li>a classic SAP BW<\/li>\n<\/ul>\n<p>These three pillars formed the consolidation and <span id=\"urn:local-text-annotation-9dadjzdh9un3pcxe71rx6307elm225rj\" class=\"textannotation disambiguated wl-thing\">Reporting<\/span>-landscape. Three products, three manufacturers, no compatible interfaces, different data models.<\/p>\n<p>The consolidation system could not map time dependencies, TM1 just as little (or only very difficult). All in all: most different approaches in data management and data modeling.<\/p>\n<p>For the <span id=\"urn:local-text-annotation-lhtuy34gwdanevj2wltlrn5o0hoiihss\" class=\"textannotation disambiguated wl-thing\">Reference data<\/span> (<span id=\"urn:local-text-annotation-mr7f3qkrrordsii8c54xd80xs5egjmtd\" class=\"textannotation disambiguated wl-thing\">Reporting<\/span> Unit Hierarchy, Country Hierarchy, Functions, Upper Product Hierarchy, etc.), there were different \"leading systems\" in each case. From these leading systems, the <span id=\"urn:local-text-annotation-c3kzc2x1jad24gwhm4bwdog8h8gtgk4k\" class=\"textannotation disambiguated wl-thing\">Data<\/span> distributed to various subsystems.<\/p>\n<p>Andreas Bieker, <span id=\"urn:local-text-annotation-sagk8lzqmjjvvdp00yifrkqli04o4crg\" class=\"textannotation disambiguated wl-thing\">Manager<\/span> MDM\/User <span id=\"urn:local-text-annotation-4ysws6t8n260zprx923943ir9jbntyed\" class=\"textannotation disambiguated wl-thing\">Management<\/span>, <span id=\"urn:local-text-annotation-53b9c78bw2uzy7tox6rjxxpdfoxrjbng\" class=\"textannotation disambiguated wl-thing\">Finance<\/span> Operations - Group Standards &amp; Systems of Merck:<\/p>\n<p><em>\"A completely heterogeneous approach, historically wild, with different responsibilities, difficult to align and coordinate.\"<\/em><\/p>\n<p>The change process for a new item in the group chart of accounts had also proven to be too complex and too inflexible in practice.<\/p>\n<p>For this reason, it was decided to streamline this process to a small number of decision-makers, to <span id=\"urn:local-text-annotation-kh8pvat4imruvsqz7b3l2aw92utnwdls\" class=\"textannotation disambiguated wl-thing\">Governance<\/span>- and guidance functions with the aim of being able to react quickly and flexibly to changing requirements.<\/p>\n<h3>Decision for SPoT<\/h3>\n<p>From 2010 to 2012, Merck initially made various attempts with SAP MDM and SAP MDG, but for various reasons these did not lead to the desired result.<\/p>\n<p>The starting point for the subsequent optimization of master data management was then initially in the <span id=\"urn:local-text-annotation-tak7u5pbz4k3fwdu26ize8ip1ypbhlap\" class=\"textannotation disambiguated wl-thing\">Investment Management<\/span>.<\/p>\n<p>In 2014, Merck had started to manage its investments via ZetVisions. <span id=\"urn:local-text-annotation-1ximua0kund49vsnf3979flug3zhpvi8\" class=\"textannotation disambiguated wl-thing\">CIM<\/span> (Corporate Investment <span id=\"urn:local-text-annotation-e8a75mr2rsv6lpb0oxmiqqpux1w3j2ce\" class=\"textannotation disambiguated wl-thing\">Manager<\/span>) started.<\/p>\n<p>It became clear that the underlying <span id=\"urn:local-text-annotation-7s248s9a6n88kggn30n555mtei2pok8i\" class=\"textannotation disambiguated wl-thing\">Technology<\/span> also good for <span id=\"urn:local-text-annotation-lr8z7nxpt9k22qm0ybl9ebwwx9u6whfz\" class=\"textannotation disambiguated wl-thing\">Master data<\/span> can be used. \"<span id=\"urn:local-text-annotation-a8hfo603ishey9prpokqbhdey14m7poy\" class=\"textannotation disambiguated wl-thing\">Investment Management<\/span> is based on <span id=\"urn:local-text-annotation-vdym980rh8j4ve9bxcgb9t2e8wici3h3\" class=\"textannotation disambiguated wl-thing\">Master data<\/span> of the company's shareholdings.<\/p>\n<p><em><span id=\"urn:local-text-annotation-klys4tsud2qaf6iyiaoddir36bypg9y9\" class=\"textannotation disambiguated wl-thing\">\"CIM<\/span> was the door opener\"<\/em><\/p>\n<p>says Bieker. After one with <span id=\"urn:local-text-annotation-88tklgvlsnvval7ixu8jci967m5nwbny\" class=\"textannotation disambiguated wl-thing\">CIM<\/span> saw that ZetVisions can map exactly the requirements that Merck also has for an MDM solution, they decided to also use the master data component of ZetVisions for managing the <span id=\"urn:local-text-annotation-3zdeapij37k8j28khn454e098f4xv4ah\" class=\"textannotation disambiguated wl-thing\">Reference data<\/span>\/Group financial master data.<\/p>\n<p>In the first wave, Merck first processed the business segment structure and the country master data; in the second wave, which is currently underway, the Group chart of accounts and further <span id=\"urn:local-text-annotation-4s6czvm4hktxbz1lmvy21ch2hb6qfefa\" class=\"textannotation disambiguated wl-thing\">Reference data<\/span> on the agenda.<\/p>\n<p>According to Bieker, it should be emphasized that the project was brought to go-live in three months. In a manageable amount of time, with a manageable amount of <span id=\"urn:local-text-annotation-cfarcmyeuggqc87otmhebi2gxq5n7fxb\" class=\"textannotation disambiguated wl-thing\">Effort<\/span> achieve presentable results.<\/p>\n<h3>Single Point of Truth<\/h3>\n<p>With the introduction of ZetVision's SPoT, the various \"leading systems\" from the past have been replaced by a \"<span id=\"urn:local-text-annotation-99hlu2y2yso7jrw7tt7nrrs2p85qghhv\" class=\"textannotation disambiguated wl-thing\">Single Point of Truth<\/span>\".<\/p>\n<p>Here the common data model is merged and only that is exported (Business Segments, <span id=\"urn:local-text-annotation-aj9oy3gw6d7i1gwkvd7crcf1br91iocl\" class=\"textannotation disambiguated wl-thing\">Reporting<\/span> units, location, etc.), which the respective target system (including SAP MDG, SAP <span id=\"urn:local-text-annotation-pi4x6vtgu865q85oae5jn33tzxx0zvzc\" class=\"textannotation disambiguated wl-thing\">ERP<\/span>, SAP Financial Consolidation, Legal, Compliance) is required.<\/p>\n<p>Excel-<span id=\"urn:local-text-annotation-cjbc47f99q6mxl43ix31z75dw4b3wuex\" class=\"textannotation disambiguated wl-thing\">Listen<\/span> with all the imponderables associated with manual maintenance - such as complex, cumbersome processes, high levels of time-consuming, manual <span id=\"urn:local-text-annotation-4a68eeunfrr97enao05grpfixjsw9l0y\" class=\"textannotation disambiguated wl-thing\">Effort<\/span> and susceptibility to errors - are a thing of the past.<\/p>\n<p>Today the <span id=\"urn:local-text-annotation-yhljoa864ecmi2omw3zrkfzg9vzvzc6u\" class=\"textannotation disambiguated wl-thing\">Master data<\/span> are created and managed in one system and maintained directly in the hierarchies by those responsible for the divisions. An authorization concept ensures that everyone can only maintain the part for which they are responsible.<\/p>\n<p>Clearly defined processes and data<span id=\"urn:local-text-annotation-6onpjtogfv3gt3czj3vnd5yp6wwpj0sc\" class=\"textannotation disambiguated wl-thing\">Governance<\/span>-rules provide the necessary transparency, the <span id=\"urn:local-text-annotation-st4lo2s5d3r21rpfh5tuwf5c8zfiq4y5\" class=\"textannotation disambiguated wl-thing\">Four-eyes principle<\/span> minimizes errors.<\/p>\n<p>In addition to the traceability of changes, the new ZetVisions SPoT solution also provides the previously missing time dependency and document management.<\/p>\n<p>Input checks ensure plausibility controls; data derivations reduce complexity since only two <span id=\"urn:local-text-annotation-30yhlm5mpwq4mstsvbpafi07rs5ftx1d\" class=\"textannotation disambiguated wl-thing\">Data<\/span> must be entered, from which further <span id=\"urn:local-text-annotation-jiht8lgo4wq26dhjjdnu38yurm0ygunk\" class=\"textannotation disambiguated wl-thing\">Data<\/span> be derived.<\/p>\n<p>The <span id=\"urn:local-text-annotation-imzejo58mt9dyih89upahf501jf9nu14\" class=\"textannotation disambiguated wl-thing\">User<\/span> must only important <span id=\"urn:local-text-annotation-cab4r7qks2fukkehdlz69kd9jmqymckw\" class=\"textannotation disambiguated wl-thing\">Data<\/span> maintain. That which can be logically derived is automatically added by the system using defined algorithms. This also reduces the susceptibility to errors, because where the <span id=\"urn:local-text-annotation-1bi2m7fejekfo03ghnj2glb609zvhyk5\" class=\"textannotation disambiguated wl-thing\">User<\/span> cannot make a manual entry, he cannot do anything wrong.<\/p>\n<p>An important aspect of the new solution is visibility. The system is web-based and can be viewed via the intranet.<\/p>\n<p><em>\"In the past, the publication of the Business Segment Guideline was like getting presents at Christmas\"\"Everyone jumped on it to see what was in it. Now we're online, everyone can look into it and see how the hierarchy changes across the processing steps. In what-you-see-is-what-you-get mode, online, real time.\"<\/em><\/p>\n<p>Bieker tells us.<\/p>\n<p>One major advantage is that there is no longer expert knowledge from a select few, but transparency and access for virtually everyone.<\/p>\n<p>Some departments have commented positively that they are now in a position to track how processes are developing already in the change process.<\/p>\n<p>This gives them a longer preparation time for the follow-up processes that build on the segment hierarchies.<\/p>\n<p>In the old world of Excel-based <span id=\"urn:local-text-annotation-6s5ig7y4lep1jdh24thnfsov88kgqws5\" class=\"textannotation disambiguated wl-thing\">Listen<\/span>, in which <span id=\"urn:local-text-annotation-f0n607nqqg9npppvhikcfw359khbu16l\" class=\"textannotation disambiguated wl-thing\">Data<\/span> historically developed \"in the wild\" and managed in several places, there were no validations and no data <span id=\"urn:local-text-annotation-cf5uebi4swfoo8jfj45xdhm05oizqysn\" class=\"textannotation disambiguated wl-thing\">Governance<\/span>.<\/p>\n<p>Both ZetVisions <span id=\"urn:local-text-annotation-vzrtcyu2wc93g1euqzvucgfn9ba5qsgc\" class=\"textannotation disambiguated wl-thing\">CIM<\/span> as well as ZetVisions SPoT offer the possibility to include validations via customizing. They give the <span id=\"urn:local-text-annotation-77pj2krwz9as8j3pqfyxlteb0bqya08w\" class=\"textannotation disambiguated wl-thing\">User<\/span> Error messages or warnings (for example, additional information is required, a certain combination of values is not allowed, certain values are set automatically).<\/p>\n<p>Each step must be explicitly confirmed. This is to provide certainty that changes are actually intentional and not an oversight. At field level, \"old value\" and \"new value\" are documented: Who created what and when? Who approved it and when?<\/p>\n<p>The current status is also visible, for example \"in process\" or \"approved\".<\/p>\n<p>Here is initially no compelling <span id=\"urn:local-text-annotation-h650ti8texmc0c40i5gjtu4qlf9fuqia\" class=\"textannotation disambiguated wl-thing\">Four-eyes principle<\/span> to comply. The <span id=\"urn:local-text-annotation-ivur3a7d0edw15pugftpx0mvsb2qkq7j\" class=\"textannotation disambiguated wl-thing\">Divisions<\/span> can first release their changes. However, there is always the final validation by Group Accounting.<\/p>\n<p>For other more sensitive <span id=\"urn:local-text-annotation-ttwe2znx6pl84ocaxxb54976kh9jes7f\" class=\"textannotation disambiguated wl-thing\">Data<\/span> However, Merck has an explicit <span id=\"urn:local-text-annotation-f0wc9zwdmlvt9sowyjpiancu1vz2bki6\" class=\"textannotation disambiguated wl-thing\">Four-eyes principle<\/span> provided for, in which changes are maintained by one division and released by another.<\/p>\n<p>Today, Merck benefits from a lean <span id=\"urn:local-text-annotation-afpxtm3a8sd2zsj2365cpfg9qvov7zby\" class=\"textannotation disambiguated wl-thing\">IT<\/span>-workflow with only two participants - Group Accounting (GA) and <span id=\"urn:local-text-annotation-wuk7fk27e8eabzsoy7wowmfvpl6ywt8c\" class=\"textannotation disambiguated wl-thing\">Divisions<\/span>-<span id=\"urn:local-text-annotation-ngg58m12o0cxu90xus6efmaps1yvq1eq\" class=\"textannotation disambiguated wl-thing\">Controlling<\/span> (DivisionCO) - and only very few processing steps.<\/p>\n<p>This has significantly shortened the lead time for change processes. Adjustments to the segment hierarchy that used to take six to eight weeks are now expected to be completed in seven to fourteen days.<\/p>\n<p>With the \"effective date\" changes can be predated arbitrarily into the future:<\/p>\n<p><em>\"We can already capture changes today that we know are coming and pre-date those changes. Changes required in the future are then already recorded in the system. When the key date arrives, the target systems are filled by data transfer\/data replication. Especially in the case of changes at the turn of the year, for example, this is a considerable relief because known upcoming changes can be recorded early on\"<\/em><\/p>\n<p>Bieker says.<\/p>\n<p>The benefits for the <span id=\"urn:local-text-annotation-mhxi2tf0vpko05rw0fnokhn3wj3bn0v9\" class=\"textannotation disambiguated wl-thing\">User<\/span> are a WYSIWYG editor for hierarchies and <span id=\"urn:local-text-annotation-bspjk2rty1jkjqxmtk76nohmuqz1eyad\" class=\"textannotation disambiguated wl-thing\">Master data<\/span>, transparency about changes in process, close collaboration across numerous departments, and traceability of master data changes.<\/p>\n<p><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Screenshot-2016-11-23-um-10.09.55.png\"><img loading=\"lazy\" decoding=\"async\" title=\"Digital key factor\" class=\"alignleft wp-image-1897\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Screenshot-2016-11-23-um-10.09.55.png\" alt=\"screenshot-2016-11-23-um-10-09-55\" width=\"246\" height=\"497\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Screenshot-2016-11-23-um-10.09.55.png 482w, https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Screenshot-2016-11-23-um-10.09.55-100x202.png 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2016\/11\/Screenshot-2016-11-23-um-10.09.55-480x968.png 480w\" sizes=\"auto, (max-width: 246px) 100vw, 246px\" \/><\/a>The fluctuation of the people involved should not be underestimated. <span id=\"urn:local-text-annotation-jrtvidedg950wzq2jz6dru137uo5xjft\" class=\"textannotation disambiguated wl-thing\">Employees<\/span>. They change jobs and responsibilities quickly.<\/p>\n<p>So there must be regularly other <span id=\"urn:local-text-annotation-n7xjdbjkcekc7z6qa15znn4bphj2bddi\" class=\"textannotation disambiguated wl-thing\">Employees<\/span> have to be retrained. It is of course very helpful that the system implemented by Merck is user-friendly and can be learned quickly.<\/p>\n<p>The easier a system is to operate, the more tolerable it is if <span id=\"urn:local-text-annotation-re8udyxuj2h0u61euklw3zfqbkoze0pk\" class=\"textannotation disambiguated wl-thing\">Know-how<\/span>-carriers change, and the faster new <span id=\"urn:local-text-annotation-ymh1ynzw98i6trsrert05oyiixebvcys\" class=\"textannotation disambiguated wl-thing\">Know-how<\/span>-carrier can be built up.<\/p>\n<p>A key aspect of a master data management project is change management.<\/p>\n<p><em>\"That's the name of the game, because any introduction of a new <span id=\"urn:local-text-annotation-2g4t0ix7rc7wxe69073xsn9jxzllk9j2\" class=\"textannotation disambiguated wl-thing\">IT<\/span>-system is associated with changes\"<\/em><\/p>\n<p>Bieker emphasizes.<\/p>\n<p>Especially in larger <span id=\"urn:local-text-annotation-v3ngixo30xwhalanboxkjfwkcbahdlo6\" class=\"textannotation disambiguated wl-thing\">Company<\/span> the structures have grown over time and become entrenched (\"We've always done it this way,\" etc.). Convincing is therefore necessary - if possible already in the run-up.<\/p>\n<p>The change from Excel-based master data management to a system-based one was experienced by some areas, some <span id=\"urn:local-text-annotation-zuqlm4pk7lmobrtx38qt766e3w4siff5\" class=\"textannotation disambiguated wl-thing\">Employees<\/span> as a cultural change. This would have to be accompanied and cushioned; those involved would have to be picked up and involved in order to avoid a defensive attitude arising from ignorance or fear.<\/p>\n<p><em>\"Change <span id=\"urn:local-text-annotation-4fkgqc2jir5w9mq01bltlf32zoph7dx7\" class=\"textannotation disambiguated wl-thing\">Management<\/span> incl. early communication and involvement of all stakeholders cannot be taken seriously enough\".<\/em><\/p>\n<p>Bieker's concluding advice.<\/p>\n<p><a href=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/05\/ZetVision-CI-Banner.jpg\"><img loading=\"lazy\" decoding=\"async\" title=\"Digital key factor\" class=\"aligncenter size-full wp-image-21536\" src=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/05\/ZetVision-CI-Banner.jpg\" alt=\"https:\/\/e3mag.com\/partners\/zetvisions-ag\/\" width=\"1000\" height=\"112\" srcset=\"https:\/\/e3mag.com\/wp-content\/uploads\/2017\/05\/ZetVision-CI-Banner.jpg 1000w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/05\/ZetVision-CI-Banner-768x86.jpg 768w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/05\/ZetVision-CI-Banner-100x11.jpg 100w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/05\/ZetVision-CI-Banner-480x54.jpg 480w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/05\/ZetVision-CI-Banner-640x72.jpg 640w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/05\/ZetVision-CI-Banner-720x81.jpg 720w, https:\/\/e3mag.com\/wp-content\/uploads\/2017\/05\/ZetVision-CI-Banner-960x108.jpg 960w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>The example of Merck KGaA shows how a professional software solution can create the conditions for efficient analysis and effective use of master data.<\/p>","protected":false},"author":90,"featured_media":2887,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[741,740],"tags":[614,606,258,369,551,437,236,750,1244],"coauthors":[21853],"class_list":["post-1876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-coverstory1612","category-mag1612","tag-anwender","tag-daten","tag-ibm","tag-it","tag-know-how","tag-mitarbeiter","tag-sap","tag-spot","tag-stammdatenmanagement","pmpro-has-access"],"acf":[],"featured_image_urls_v2":{"full":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767.jpg",1000,667,false],"thumbnail":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767-150x150.jpg",150,150,true],"medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767.jpg",400,267,false],"medium_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767-768x512.jpg",768,512,true],"large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767.jpg",1000,667,false],"image-100":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767-100x67.jpg",100,67,true],"image-480":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767-480x320.jpg",480,320,true],"image-640":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767-640x427.jpg",640,427,true],"image-720":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767-720x480.jpg",720,480,true],"image-960":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767-960x640.jpg",960,640,true],"image-1168":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767.jpg",1000,667,false],"image-1440":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767.jpg",1000,667,false],"image-1920":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767.jpg",1000,667,false],"1536x1536":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767.jpg",1000,667,false],"2048x2048":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767.jpg",1000,667,false],"trp-custom-language-flag":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767.jpg",18,12,false],"bricks_large_16x9":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767.jpg",1000,667,false],"bricks_large":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767.jpg",1000,667,false],"bricks_large_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767.jpg",1000,667,false],"bricks_medium":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767.jpg",600,400,false],"bricks_medium_square":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767.jpg",600,400,false],"profile_24":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767-24x24.jpg",24,24,true],"profile_48":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767-48x48.jpg",48,48,true],"profile_96":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767-96x96.jpg",96,96,true],"profile_150":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767-150x150.jpg",150,150,true],"profile_300":["https:\/\/e3mag.com\/wp-content\/uploads\/2016\/12\/shutterstock_528116767-300x300.jpg",300,300,true]},"post_excerpt_stackable_v2":"<p>Das Beispiel der Merck KGaA zeigt, wie mit einer professionellen Softwarel\u00f6sung die Voraussetzungen geschaffen werden k\u00f6nnen f\u00fcr die effiziente Analyse und effektive Nutzung von Stammdaten.<\/p>\n","category_list_v2":"<a href=\"https:\/\/e3mag.com\/en\/category\/cover-stories\/coverstory1612\/\" rel=\"category tag\">Coverstory 16-12<\/a>, <a href=\"https:\/\/e3mag.com\/en\/category\/likes1612\/\" rel=\"category tag\">MAG 16-12<\/a>","author_info_v2":{"name":"Monika P\u00fcrsing, zetVisions AG","url":"https:\/\/e3mag.com\/en\/author\/monika-puersing\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/1876","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/users\/90"}],"replies":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/comments?post=1876"}],"version-history":[{"count":0,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/posts\/1876\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media\/2887"}],"wp:attachment":[{"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/media?parent=1876"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/categories?post=1876"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/tags?post=1876"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/e3mag.com\/en\/wp-json\/wp\/v2\/coauthors?post=1876"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}